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wp.org search vs our merit ranking: “transfer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “transfer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 7 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #7 on merit, 4.8★ from 5209 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #3 2 too low 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #2 ↓1 3 Post Type Transfer 2K+ · 5.0★ (7) wp.org #1 ↑1 2 too high 4 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #6 2 too low 5 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #4 1 too high 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #9 ↑1 3 too low 7 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #15 ↓6 8 too low 8 SiteGround Migrator 80K+ · 4.3★ (403) wp.org #12 ↑1 4 too low 9 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #10 ↑4 1 too low 10 Advance Bank Payment Transfer Gateway 1K+ · 4.5★ (10) wp.org #5 5 too high 11 WP Mail Logging 300K+ · 4.7★ (375) wp.org #19 8 too low 12 Mercado Pago payments for WooCommerce 100K+ · 3.9★ (693) wp.org #17 ↑1 5 too low 13 F Fr Multi Bank Transfer Payment Gateways for WooCommerce 2K+ · 5.0★ (14) wp.org #13 ↓1 14 Direct Payments for WooCommerce – Bank Transfer, Mobile Money, Crypto and Peer-to-Peer (P2P) Payments 800+ · 5.0★ (10) wp.org #8 6 too high 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #21 ↑1 6 too low 16 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #18 ↑1 2 too low 17 Transferito: WP Migration 300+ · 4.5★ (16) wp.org #23 6 too low 18 BLAZING Email Transfer Payment Gateway 2K+ · 5.0★ (11) wp.org #24 ↓4 6 too low 19 Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce 300+ · 5.0★ (3) wp.org #7 12 too high 20 Change WooCommerce Product Author – Transfer Ownership of WooCommerce Products 200+ · 4.7★ (3) wp.org #14 ↑2 6 too high 21 Card Transfer Gateway 700+ · 5.0★ (2) wp.org #11 10 too high 22 Aruba HiSpeed Cache 100K+ · 3.0★ (10) wp.org #20 ↑4 2 too high 23 Checkout with Zelle on Woocommerce 3K+ · 3.4★ (5) wp.org #22 1 too high 24 Transfer Brands for WooCommerce 40+ · 5.0★ (1) wp.org #16 ↓1 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.