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wp.org search vs our merit ranking: “gutenberg import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gutenberg import”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Blocks Export Import – Backup & Move Gutenberg Blocks as JSON shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets places #9 on merit, 4.9★ from 1516 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #1 ↑2 2 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #4 2 too low 3 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #3 ↓1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #8 ↓1 4 too low 5 Import Social Events 3K+ · 4.8★ (116) wp.org #7 ↑2 2 too low 6 Advanced Import 80K+ · 4.4★ (7) wp.org #2 ↓1 4 too high 7 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #9 ↓3 2 too low 8 Templately – Elementor & Gutenberg Template Library: 6500+ Free & Pro Ready Templates And Cloud! 300K+ · 5.0★ (383) wp.org #12 ↓1 4 too low 9 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #20 ↑1 11 too low 10 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #18 ↓3 8 too low 11 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #17 ↑2 6 too low 12 Import Eventbrite Events 3K+ · 4.5★ (52) wp.org #10 2 too high 13 Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #11 ↑1 2 too high 14 Code Snippets 1M+ · 4.7★ (510) wp.org #13 ↑4 1 too high 15 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #15 ↑1 16 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916) wp.org #23 ↓3 7 too low 17 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #19 2 too low 18 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #21 ↓8 3 too low 19 UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) wp.org #24 5 too low 20 SKT Templates – 100% Free Templates for Elementor & Gutenberg 20K+ · 5.0★ (6) wp.org #14 6 too high 21 Ansar Import – One Click Starter Sites – for WordPress Themes 10K+ · 5.0★ (1) wp.org #5 16 too high 22 Magic Export & Import 200+ · 5.0★ (3) wp.org #16 ↑2 6 too high 23 Blocks Export Import – Backup & Move Gutenberg Blocks as JSON 1K+ · 5.0★ (1) wp.org #6 ↑2 17 too high 24 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.