Avif Express
by Pijush Gupta · Performance
Also makes 1 other plugin · 300+ installs across the portfolio →
Autogenerate avif image on image upload and serve autogenerated Avif images instead of jpeg/png to browsers that supports Avif.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 66/100
Stale · Few reviews
Active installs
300+
≈390 estimated
Momentum
+11%
downloads vs prior 30d
Biggest opportunity: Add “express” and “convert avif” to your wp.org tags. You rank #19 and #23 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
66 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 300 of 12.4K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
- Version
- 2025.08.29
- Last updated
- 1.1y ago
- Added
- 2023-01-17 · 3 yrs old
- Requires WP
- 6.0
- Tested up to
- 6.8.12
- Requires PHP
- 7.3
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 391 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
3.8★ over 9 reviews, smoothed to 4.05★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 391 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-0.9
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| autogenerate | #2 | #1 | 0 |
| express | #19 | #19 | down 3 |
| avif your tag | #24 | #22 | down 2 |
| post express | #11 | #19 | 0 |
| convert avif | #23 | #22 | down 4 |
| wordpress avif | #23 | #22 | down 1 |
| images your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 6 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “express” and “convert avif” to your wp.org tags. You rank #19 and #23 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 21 Jan 2023 · 1,379 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 752 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v2025.08.29 · 5 Oct 2025
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 37 days ago and a band this size takes about a year or more to cross, so the real count is still just under 400.
Install history since 20 Jan 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ Pavel11mo ago
Works great with WebP. My GD doesn’t support Avif properly. Works with Nginx.
Read on wp.org ↗ - ★★★★★ dogma001.1y ago
Took a while to realise that you have to turn the rendering on first, though. 😀 Hardly the developer’s fault. But you might want to make that particular setting a tad bigger maybe? I especially appreciate the possibility for local conversion. Personally I have no need for the cloud option. EDIT: Unfortunately it doesn’t work with a static site generator – at least not with Staatic. Possibly related to the fact that it also doesn’t show avif images if you’re logged in as an admin. Most of the time this shouldn’t be an issue, though. This topic was modified 9 months, 1 week ago by dogma00. Reason: Noticed some important additional behaviour, so I had to update my review
Read on wp.org ↗ - ★★★★★ kjcomparaz1.3y ago
I do recommend this plugin, it does what it offer
Read on wp.org ↗ - ★★★★★ js12001.6y ago
Very good plugin overall however I’ve got small issue with .png image in the logo of my website. This image is transparent so the plugin converts it to .avif format and transparency is not preserved. Is this bug? This topic was modified 1 year, 2 months ago by js1200. This topic was modified 8 months ago by js1200. This topic was modified 7 months ago by js1200. Reason: update
Read on wp.org ↗ - ★★★★★ Troglos2.4y ago
It works pretty fine. Needs some little improvement but overall it works ok.
Read on wp.org ↗ - ★★★★★ Hendrik572.6y ago
The plugin did nothing. I got an ajax error: POST mysite.nl/wp-admin/admin-ajax.php 500 (Internal Server Error)
Read on wp.org ↗ - ★★★★★ roboxkin3.0y ago
Thank you very much for the plugin, this is exactly what I was looking for for so long
Read on wp.org ↗ - ★★★★★ liveatletico23.5y ago
I must backup now pfff
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.4
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ! Enough to quote 729 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "performance" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-24 400+ → 300+ down after 245 days in tier
- 2026-01-22 500+ → 400+ down after 1 days in tier
- 2026-01-21 400+ → 500+ up after 2 days in tier
- 2026-01-19 500+ → 400+ down after 1 days in tier
- 2026-01-18 400+ → 500+ up after 4 days in tier
- 2026-01-14 500+ → 400+ down after 3 days in tier
- 2026-01-11 400+ → 500+ up after 12 days in tier
- 2025-12-30 500+ → 400+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Image Formats 100K+ installs · 3.7★ · 3 shared tags B -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B -
Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags -
LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ installs · 4.2★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Avif Express into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/avif-express" width="480" height="300" style="border:0" loading="lazy" title="Avif Express — Plugin Pulse"></iframe> Avif Express: 300+ active installs, 3.8★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/avif-express
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