Avif Express

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ Pavel

   9mo ago

   Works great with WebP. My GD doesn’t support Avif properly. Works with Nginx.

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2. ★★★★★ dogma00

   11mo ago

   Took a while to realise that you have to turn the rendering on first, though. 😀 Hardly the developer’s fault. But you might want to make that particular setting a tad bigger maybe? I especially appreciate the possibility for local conversion. Personally I have no need for the cloud option. EDIT: Unfortunately it doesn’t work with a static site generator – at least not with Staatic. Possibly related to the fact that it also doesn’t show avif images if you’re logged in as an admin. Most of the time this shouldn’t be an issue, though. This topic was modified 9 months, 1 week ago by dogma00. Reason: Noticed some important additional behaviour, so I had to update my review

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3. ★★★★★ kjcomparaz

   1.1y ago

   I do recommend this plugin, it does what it offer

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4. ★★★★★ js1200

   1.4y ago

   Very good plugin overall however I’ve got small issue with .png image in the logo of my website. This image is transparent so the plugin converts it to .avif format and transparency is not preserved. Is this bug? This topic was modified 1 year, 2 months ago by js1200. This topic was modified 8 months ago by js1200. This topic was modified 7 months ago by js1200. Reason: update

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5. ★★★★★ Troglos

   2.2y ago

   It works pretty fine. Needs some little improvement but overall it works ok.

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6. ★★★★★ Hendrik57

   2.4y ago

   The plugin did nothing. I got an ajax error: POST mysite.nl/wp-admin/admin-ajax.php 500 (Internal Server Error)

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7. ★★★★★ roboxkin

   2.9y ago

   Thank you very much for the plugin, this is exactly what I was looking for for so long

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8. ★★★★★ liveatletico2

   3.3y ago

   I must backup now pfff

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Automated install-time checks, tested on PHP 8.1.12 · WP 6.5.4

Translated into 3 languages, 2 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-01-22 500+ → 400+ down after 1 days in tier
2. 2026-01-21 400+ → 500+ up after 2 days in tier
3. 2026-01-19 500+ → 400+ down after 1 days in tier
4. 2026-01-18 400+ → 500+ up after 4 days in tier
5. 2026-01-14 500+ → 400+ down after 3 days in tier
6. 2026-01-11 400+ → 500+ up after 12 days in tier
7. 2025-12-30 500+ → 400+ down after 1 days in tier
8. 2025-12-29 400+ → 500+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Modern Image Formats 100K+ installs · 3.6★ · 3 shared tags B
• Autoptimize 800K+ installs · 4.7★ · 2 shared tags A
• WebP Express 300K+ installs · 4.4★ · 2 shared tags A
• Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B
• Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags B
• LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ installs · 4.2★ · 2 shared tags A

Embed this report card

Drop a live Pulse card for Avif Express into a readme, a review or a deck. It updates itself.

Avif Express: 400+ active installs, 3.8★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/avif-express