Plugin Pulse
← Pulse

Benchmark Email Lite

by beAutomated · Email & Marketing

Your Wordpress Site and Email Marketing all in one place!

⚠ Few reviews
How scoring works →
73 Health · B
Maintenance 75/100
Rating quality 73/100
Support 70/100

73 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

72 / 100

Well optimized

Biggest win: Support resolution

Update recency 84/100
WP compatibility 100/100
Rating quality 53/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+17% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

223

now · peak 6.1K

22930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Benchmark Email Lite · #6217 you Mailster Gravity For · #7567 Get a Newsletter · #9371 Connect Contact Form · #10818

Rating trend

Star average over time · dips mark rough releases

4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

229per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

9mo ago

latest release · v4.3.1

39

tagged releases on record

Recent releases

4.3.1 · 9mo ago4.3 · 1.1y ago4.2 · 2.5y ago4.1 · 2.8y ago4.0 · 4.3y ago3.4 · 4.4y ago3.3 · 5.4y ago3.2 · 6.2y ago3.1 · 6.6y ago3.0 · 6.6y ago2.11 · 7.2y ago2.10 · 7.8y ago2.9 · 7.8y ago2.8 · 7.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.3 74%
v4.1 11%
Older / other versions 16%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

tracked estimate
1K–2K ≈1.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-09-06 · 1,433 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$1.2K range $250–$6K

Est. acquisition value

≈$4.1K range $630–$27K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 1K–2K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
1K–2K
Category
Email & Marketing
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
3
Last updated
273 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
4.3.1
Last updated
9mo ago
Added
2011-05-12 · 15 yrs old
Requires WP
4.9
Tested up to
6.9.7
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. Sean Conklin, Pongos Interactive
    11.4y ago

    Benchmark Email is an excellent email marketing service that helps businesses and organizations with something to sell or a cause to promote get their message out to their loyal customers or constituents. While social media has been gaining relevance, email marketing remains the official method of communication with constituents. It is important to select a technology that fits your needs. Avoid the common pitfalls of non support, inability to track marketing statistics, unfriendly or overly complex user interfaces, and premium costs, by going with a well balanced solution such as this one. Call the California based staff to see just how good their support is.

    Read on wp.org ↗
  2. Sean Conklin
    11.4y ago

    I am one of the developers of this plugin. Benchmark describes email marketing best on their home page: “Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work. Save time. Save money. Get your message out to the masses.” The businesses and organizations that need to reach out to their customers or constituents must choose a technology that fits their specific needs. Benchmark Email has the best support and user interface that I personally have ever seen, and at a very reasonable cost. They offer a free for life plan level as well. Consider this and the alternatives and what is better or worse about each option, details to consider include: – Email blasting deliverability and cap limits on sending directly from your web server with some alternatives – SMTP relaying (bulk) options won’t always catch duplicates, opt outs, or track valuable statistics such as soft versus hard bounces, open rates, link tracking, campaigns, etc. with some alternatives – Overly complex services can be difficult to use with some alternatives – Many solutions are more costly than Benchmark Email – Call customer support (English, Spanish, Portuguese, Chinese) to ensure the support you need is available with the providers you evaluate – Benchmark and others offer a considerable nonprofit organization discount – Benchmark operates a generous affiliate program for small businesses and consultants to research products and share their precious client base – Benchmark uses USA based support staff during business hours

    Read on wp.org ↗
  3. hartmutnz
    13.8y ago

    Installed with no problems, has good features BUT the free version only works for 30 days, then what? PAY. Otherwise the free version reverts to a catch: “The only catch is that you may only build your list with users who subscribe from your signup form.” This makes it a poor program if you get a lot of other contacts you want to send the newsletters to.. So I keep looking for something else, especially that the High Volume version costs a whopping $399 a month!! Crazy.. Thanks for reading, Groggo

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2024-04-08 CVE-2024-31360 Cross-Site Request Forgery (CSRF) Affects <= 4.1 Patched in 4.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 127 languages, 0 at 90% or more

German 58%
Italian 58%
Spanish (Mexico) 54%
Japanese 37%
French (France) 30%
Spanish (Spain) 17%
Greek 8%
Portuguese (Brazil) 6%
Afrikaans 4%
Albanian 4%
Amharic 4%
Arabic 4%
Armenian 4%
Assamese 4%
Azerbaijani 4%
Basque 4%
Belarusian 4%
Bengali 4%
Bosnian 4%
Breton 4%
Bulgarian 4%
Catalan 4%
Cebuano 4%
Chinese (China) 4%

Plus 103 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-08-04 2K+ → 1K+ down after 1 days in tier
  2. 2023-08-03 1K+ → 2K+ up after 3 days in tier
  3. 2023-07-31 2K+ → 1K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Benchmark Email Lite into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/benchmark-email-lite" width="480" height="300" style="border:0" loading="lazy" title="Benchmark Email Lite — Plugin Pulse"></iframe>
Preview card ↗

Benchmark Email Lite: 1K+ active installs, 4.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/benchmark-email-lite