Benchmark Email Lite
by beAutomated · Email & Marketing
Your Wordpress Site and Email Marketing all in one place!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
+99%
downloads vs prior 30d
Biggest opportunity: Swap “campaign”, “email marketing” and “newsletter” for “verify email”, “email campaign” and “email signup”. “campaign” isn't earning its slot: you're not in the first 24 results for its own search. “verify email” sits at #18 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “email campaign” sits at #19 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email signup” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 1K of 135.6K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 3 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
8%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| benchmark email | #1 | #9 | 0 |
| benchmark | #1 | #8 | 0 |
| wordpress benchmark | #2 | #15 | down 1 |
| mailing list your tag | #24 | #24 | down 1 |
| temporary email | #18 | #23 | 0 |
| verify email | #18 | #24 | down 1 |
| email campaign | #19 | #24 | down 1 |
| email testing | #19 | #24 | 0 |
| email checker | #19 | #23 | down 1 |
| email signup | #19 | #22 | down 2 |
| email verify | #20 | #24 | down 1 |
| email campaigns | #21 | #24 | down 2 |
| email alerts | #22 | #24 | down 1 |
| email logging | #23 | #24 | 0 |
| campaign your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| sign up your tag | Not in the top 24 | ||
63 searches this plugin appeared in over the last 90 days, 14 listed. 49 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “campaign”, “email marketing” and “newsletter” for “verify email”, “email campaign” and “email signup”. “campaign” isn't earning its slot: you're not in the first 24 results for its own search. “verify email” sits at #18 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “email campaign” sits at #19 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email signup” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
26d ago
latest release · v4.4.1 · 6 Oct 2026
41
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3.2 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 6 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Sean Conklin, Pongos Interactive11.6y ago
Benchmark Email is an excellent email marketing service that helps businesses and organizations with something to sell or a cause to promote get their message out to their loyal customers or constituents. While social media has been gaining relevance, email marketing remains the official method of communication with constituents. It is important to select a technology that fits your needs. Avoid the common pitfalls of non support, inability to track marketing statistics, unfriendly or overly complex user interfaces, and premium costs, by going with a well balanced solution such as this one. Call the California based staff to see just how good their support is.
Read on wp.org ↗ - ★★★★★ Sean Conklin11.6y ago
I am one of the developers of this plugin. Benchmark describes email marketing best on their home page: “Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work. Save time. Save money. Get your message out to the masses.” The businesses and organizations that need to reach out to their customers or constituents must choose a technology that fits their specific needs. Benchmark Email has the best support and user interface that I personally have ever seen, and at a very reasonable cost. They offer a free for life plan level as well. Consider this and the alternatives and what is better or worse about each option, details to consider include: – Email blasting deliverability and cap limits on sending directly from your web server with some alternatives – SMTP relaying (bulk) options won’t always catch duplicates, opt outs, or track valuable statistics such as soft versus hard bounces, open rates, link tracking, campaigns, etc. with some alternatives – Overly complex services can be difficult to use with some alternatives – Many solutions are more costly than Benchmark Email – Call customer support (English, Spanish, Portuguese, Chinese) to ensure the support you need is available with the providers you evaluate – Benchmark and others offer a considerable nonprofit organization discount – Benchmark operates a generous affiliate program for small businesses and consultants to research products and share their precious client base – Benchmark uses USA based support staff during business hours
Read on wp.org ↗ - ★★★★★ hartmutnz14.0y ago
Installed with no problems, has good features BUT the free version only works for 30 days, then what? PAY. Otherwise the free version reverts to a catch: “The only catch is that you may only build your list with users who subscribe from your signup form.” This makes it a poor program if you get a lot of other contacts you want to send the newsletters to.. So I keep looking for something else, especially that the High Volume version costs a whopping $399 a month!! Crazy.. Thanks for reading, Groggo
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (4.4.1). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 127 languages, 0 at 90% or more
Plus 103 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 1,704 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("mailing list", "newsletter", "sign up" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-08-04 2K+ → 1K+ down after 1 days in tier
- 2023-08-03 1K+ → 2K+ up after 3 days in tier
- 2023-07-31 2K+ → 1K+ down after 2204 days in tier
- 2017-07-18 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Get a Newsletter 400+ installs · 3.6★ · 3 shared tags -
Connect Contact Form 7 and AWeber 300+ installs · 3.3★ · 3 shared tags B - I Inboxify Sign Up Form 100+ installs · 3.6★ · 3 shared tags
-
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Benchmark Email Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/benchmark-email-lite" width="480" height="300" style="border:0" loading="lazy" title="Benchmark Email Lite — Plugin Pulse"></iframe> Benchmark Email Lite: 1K+ active installs, 4.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/benchmark-email-lite
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.