Benchmark Email Lite
by beAutomated · Email & Marketing
Your Wordpress Site and Email Marketing all in one place!
73 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
223
now · peak 6.1K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v4.3.1
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-09-06 · 1,433 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 1K–2K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 1K–2K
- Category
- Email & Marketing
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 3
- Last updated
- 273 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Sean Conklin, Pongos Interactive11.4y ago
Benchmark Email is an excellent email marketing service that helps businesses and organizations with something to sell or a cause to promote get their message out to their loyal customers or constituents. While social media has been gaining relevance, email marketing remains the official method of communication with constituents. It is important to select a technology that fits your needs. Avoid the common pitfalls of non support, inability to track marketing statistics, unfriendly or overly complex user interfaces, and premium costs, by going with a well balanced solution such as this one. Call the California based staff to see just how good their support is.
Read on wp.org ↗ - ★★★★★ Sean Conklin11.4y ago
I am one of the developers of this plugin. Benchmark describes email marketing best on their home page: “Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work. Save time. Save money. Get your message out to the masses.” The businesses and organizations that need to reach out to their customers or constituents must choose a technology that fits their specific needs. Benchmark Email has the best support and user interface that I personally have ever seen, and at a very reasonable cost. They offer a free for life plan level as well. Consider this and the alternatives and what is better or worse about each option, details to consider include: – Email blasting deliverability and cap limits on sending directly from your web server with some alternatives – SMTP relaying (bulk) options won’t always catch duplicates, opt outs, or track valuable statistics such as soft versus hard bounces, open rates, link tracking, campaigns, etc. with some alternatives – Overly complex services can be difficult to use with some alternatives – Many solutions are more costly than Benchmark Email – Call customer support (English, Spanish, Portuguese, Chinese) to ensure the support you need is available with the providers you evaluate – Benchmark and others offer a considerable nonprofit organization discount – Benchmark operates a generous affiliate program for small businesses and consultants to research products and share their precious client base – Benchmark uses USA based support staff during business hours
Read on wp.org ↗ - ★★★★★ hartmutnz13.8y ago
Installed with no problems, has good features BUT the free version only works for 30 days, then what? PAY. Otherwise the free version reverts to a catch: “The only catch is that you may only build your list with users who subscribe from your signup form.” This makes it a poor program if you get a lot of other contacts you want to send the newsletters to.. So I keep looking for something else, especially that the High Volume version costs a whopping $399 a month!! Crazy.. Thanks for reading, Groggo
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 127 languages, 0 at 90% or more
Plus 103 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-08-04 2K+ → 1K+ down after 1 days in tier
- 2023-08-03 1K+ → 2K+ up after 3 days in tier
- 2023-07-31 2K+ → 1K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster Gravity Forms 800+ installs · 4.0★ · 3 shared tags D -
Get a Newsletter 400+ installs · 3.6★ · 3 shared tags B
-
Connect Contact Form 7 and AWeber 300+ installs · 3.3★ · 3 shared tags B - I Inboxify Sign Up Form 100+ installs · 3.6★ · 3 shared tags D
-
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Benchmark Email Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/benchmark-email-lite" width="480" height="300" style="border:0" loading="lazy" title="Benchmark Email Lite — Plugin Pulse"></iframe> Benchmark Email Lite: 1K+ active installs, 4.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/benchmark-email-lite