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wp.org search vs our merit ranking: “email checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Checker for Contact Form 7 shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 90+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3223 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #2 ↑8 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 ↑2 4 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #4 ↓2 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↓3 1 too low 6 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #7 ↓1 1 too low 7 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #5 ↓1 2 too high 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #20 12 too low 9 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #16 7 too low 10 Plugin Compatibility Checker 10K+ · 4.2★ (12) wp.org #8 ↓1 2 too high 11 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #13 2 too low 12 Link Checker 4K+ · 3.2★ (30) wp.org #9 ↓1 3 too high 13 Clearout Email Validator – Real-Time Email Verification on WordPress Forms 500+ · 4.2★ (13) wp.org #12 1 too high 14 DeBounce Email Validator 300+ · 3.9★ (16) wp.org #15 1 too low 15 PHP Compatibility Checker 200K+ · 2.7★ (131) wp.org #18 ↓1 3 too low 16 Antideo Email Validator 700+ · 3.5★ (14) wp.org #14 2 too high 17 WP-Cron Status Checker 5K+ · 3.5★ (8) wp.org #10 ↓1 7 too high 18 Integrity Checker 200+ · 4.8★ (6) wp.org #22 ↓2 4 too low 19 ZeroBounce Email Verification & Validation 900+ · 4.8★ (4) wp.org #17 ↑2 2 too high 20 Anti Spam and list cleaner – AcyChecker 400+ · 5.0★ (4) wp.org #24 ↓2 4 too low 21 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #23 ↑1 2 too low 22 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #19 ↓1 3 too high 23 Email Checker for Contact Form 7 90+ · 3.0★ (2) wp.org #11 12 too high 24 Broken Link Checker – SEO and 404 error Fix 90+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.