Better Robots.txt – AI-Ready Crawl Control & Bot Governance
by Pagup · SEO
Also makes 15 other plugins · 31.5K+ installs across the portfolio →
Replace the default WordPress robots.txt workflow with a smarter, structured version you can preview before publishing, with Free, Pro, and Premium ed …
88 health vs 64 average across 1,223 SEO plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
1.4K
now · peak 10.0K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v3.1.2
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 40% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-02-09 · 1,430 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$149 a year, typical for SEO plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 5K–6K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 5K–6K
- Category
- SEO
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 102
- Last updated
- 56 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ igateways1.9y ago
It is undeniably better that today was delivered to the market as an achievement. Thanks to everyone who worked on the creation of this incredibly useful product.
Read on wp.org ↗ - ★★★★★ Iridamir2.5y ago
BETTER ROBOTS.TXT SETTINGS хороший плагин, мне нравиться.
Read on wp.org ↗ - ★★★★★ Aedops-antena242.9y ago
Probabil varianta premium e buna dar asta free este jale de ea
Read on wp.org ↗ - ★★★★★ i5nt3.2y ago
yea
Read on wp.org ↗ - ★★★★★ leyman343.4y ago
My site has gone to the top of some search engines Excellent plug in, my site has increased to near the top in most of the search engines.
Read on wp.org ↗ - ★★★★★ autorepairsource3.8y ago
Very helpful This topic was modified 3 years, 3 months ago by autorepairsource.
Read on wp.org ↗ - ★★★★★ Natalia4.2y ago
Setup is too complicated for me.
Read on wp.org ↗ - ★★★★★ Goran Pesic4.3y ago
Does exactly what I needed thank you
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.2 Fixed Free edition AI Search policy handling so the global allow/block choice is respected during preview, save, and robots.txt generation. Updated the default AI posture to block AI training crawlers while allowing AI s 3.1.2
- — Version 3.1.1 Improve admin UI translations and locale detection, and remove external Google Fonts from the admin bundle. 3.1.1
- — Version 1.0.0 Initial release. 1.0.0
- — Version 1.0.1 fixed plugin directory url issue some text improvements 1.0.1
- — Version 1.0.2 fixed some minor issues with styling improved text and translation 1.0.2
- — Version 1.1.0 added some major improvements allow/off option changed with allow/disallow/off improved overall text and french translation 1.1.0
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2019-02-25 Missing Authorization Affects < 1.2.6 Patched in 1.2.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 15 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-30 6K+ → 5K+ down after 179 days in tier
- 2026-01-02 7K+ → 6K+ down after 224 days in tier
- 2025-05-23 8K+ → 7K+ down after 235 days in tier
- 2024-09-30 9K+ → 8K+ down after 6 days in tier
- 2024-09-24 8K+ → 9K+ up after 13 days in tier
- 2024-09-11 9K+ → 8K+ down after 1 days in tier
- 2024-09-10 8K+ → 9K+ up after 7 days in tier
- 2024-09-03 9K+ → 8K+ down after 15 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Robots Txt 40K+ installs · 4.6★ · 2 shared tags A -
Robots.txt Editor 10K+ installs · 4.1★ · 2 shared tags D -
Magic robots.txt 1K+ installs · 4.0★ · 2 shared tags B -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag A -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Better Robots.txt – AI-Ready Crawl Control & Bot Governance into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/better-robots-txt" width="480" height="300" style="border:0" loading="lazy" title="Better Robots.txt – AI-Ready Crawl Control & Bot Governance — Plugin Pulse"></iframe> Better Robots.txt – AI-Ready Crawl Control & Bot Governance: 5K+ active installs, 4.5★ (102 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/better-robots-txt