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wp.org search vs our merit ranking: “ai blocker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ai blocker”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Bot Protection: Bot Blocker and AI Crawler Control shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AdRotate Banner Manager places #10 on merit, 4.3★ from 655 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #2 3 IP2Location Country Blocker 30K+ · 4.1★ (128) wp.org #3 4 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #5 1 too low 5 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #4 1 too high 6 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #7 ↑2 1 too low 7 Better Robots.txt – AI-Ready Crawl Control & Bot Governance 5K+ · 4.5★ (102) wp.org #8 ↓1 1 too low 8 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #14 6 too low 9 Loco Translate 1M+ · 4.8★ (453) wp.org #15 ↓2 6 too low 10 AdRotate Banner Manager 20K+ · 4.3★ (655) wp.org #20 10 too low 11 oopspam Anti-Spam: Spam Protection for WordPress Forms & Comments (No CAPTCHA) 6K+ · 4.9★ (51) wp.org #21 ↓2 10 too low 12 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #10 ↓2 2 too high 13 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #16 3 too low 14 BitFire Security – Firewall, Malware Scanner, Bot Blocker, Login Protection 300+ · 5.0★ (8) wp.org #11 ↓1 3 too high 15 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #23 8 too low 16 OmniGEO – AI SEO, GEO & AEO, llms.txt & AI Visibility 70+ · 5.0★ (2) wp.org #12 4 too high 17 Forge AI Bot Log – Block AI Bots, Crawler Detection & Verification 90+ · 5.0★ (1) wp.org #6 11 too high 18 Smalk AI Analytics 50+ · 5.0★ (3) wp.org #19 ↓2 1 too low 19 Simple Analytics 1K+ · 5.0★ (3) wp.org #22 ↓1 3 too low 20 MUTE – Contact Form Spam Blocker Without CAPTCHA 20+ · 5.0★ (2) wp.org #17 3 too high 21 DevDome Bot Protection: Bot Blocker and AI Crawler Control 200+ · 5.0★ (1) wp.org #9 ↑2 12 too high 22 DevDome Country Blocker: Geo Blocking, GeoIP Block 300+ · 0.0★ (0) wp.org #13 ↑2 9 too high 23 WriteText.ai 80+ · 5.0★ (1) wp.org #24 ↓2 1 too low 24 Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ · 3.0★ (2) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.