Blank Slate
by Aaron Reimann · Page Builders
Also makes 3 other plugins · 10K+ installs across the portfolio →
Provides a blank page template for use with WordPress page builders.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+298%
downloads vs prior 30d
Biggest opportunity: One page off on “canvas”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
90 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →4.3%
of downloads still active
At least 10K of 230.4K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,267 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 27 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 23 reviews, smoothed to 4.38★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
53
Momentum
Holding steady
+1.6
Velocity
places per keyword, 28d
50%
Breadth
of keywords climbing, 28d
-0.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| blank your tag | #1 | #1 | 0 |
| blank template | #1 | #1 | 0 |
| empty your tag | #8 | #7 | down 2 |
| canvas your tag | #12 | #16 | down 2 |
| landing your tag | Not in the top 24 | ||
| page builder your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 4 listed. 10 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “canvas”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “landing” and “page builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
27d ago
latest release · v1.3.0 · 5 Oct 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 28 Mar 2019
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.1 Fix minor WP compatibility issue: wp_body_open(). 1.2.1
- — Version 1.2 Enhancement: Allow themes to override plugin templates Maintenance: Add wp_body_open() template tag Security: Update Lodash version 1.2
- — Version 1.1.5 Updated code to meet coding standards. 1.1.5
- — Version 1.1.4 Added support for language translations. Bugfix for template context. Prevent assigned template from being used on archive pages where the first page is using the Blank Slate template. 1.1.4
- — Version 1.1.3 Removed old approach that is only supported in WordPress version 4.6 and older. Updated code for better integration with the pro version. Updated code to better adhere to WordPress coding standards. Tested in WordPress 5 1.1.3
- — Version 1.1.2 Showing title for themes that don’t support title-tag 1.1.2
Languages
via translate.wordpress.orgTranslated into 8 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Divi, Beaver Builder.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 693 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "canvas" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-10-29 20K+ → 10K+ down after 1 days in tier
- 2024-10-28 10K+ → 20K+ up after 1 days in tier
- 2024-10-27 20K+ → 10K+ down after 1880 days in tier
- 2019-09-04 10K+ → 20K+ up after 135 days in tier
- 2019-04-22 20K+ → 10K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ installs · 4.9★ · 1 shared tag A -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 1 shared tag A -
Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ installs · 4.4★ · 1 shared tag A -
Page Builder by SiteOrigin 400K+ installs · 4.8★ · 1 shared tag A -
Page Builder: Pagelayer – Drag and Drop website builder 400K+ installs · 3.9★ · 1 shared tag B -
Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Blank Slate into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/blank-slate" width="480" height="300" style="border:0" loading="lazy" title="Blank Slate — Plugin Pulse"></iframe> Blank Slate: 10K+ active installs, 5.0★ (23 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/blank-slate
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