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wp.org search vs our merit ranking: “blank template”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blank template”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Blank shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 800+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #5 on merit, 4.8★ from 14387 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Blank Slate 10K+ · 5.0★ (23) wp.org #1 2 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #3 1 too low 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #6 ↑1 3 too low 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 1 too low 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #12 ↓1 7 too low 6 Super Blank 9K+ · 4.5★ (8) wp.org #2 4 too high 7 Custom Field Template 30K+ · 4.0★ (24) wp.org #4 3 too high 8 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #10 ↓1 2 too low 9 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #13 4 too low 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #14 4 too low 11 Fullwidth Templates for Any Theme & Page Builder 20K+ · 4.7★ (42) wp.org #7 ↓1 4 too high 12 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #16 ↑4 4 too low 13 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #11 2 too high 14 Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker 40K+ · 4.7★ (1282) wp.org #24 10 too low 15 Inactive Logout 10K+ · 4.8★ (106) wp.org #17 ↓2 2 too low 16 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #20 ↑1 4 too low 17 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #21 ↓3 4 too low 18 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #18 ↓1 19 WP Email Template 2K+ · 3.1★ (35) wp.org #8 11 too high 20 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (66) wp.org #23 3 too low 21 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #15 ↓3 6 too high 22 Simple Content Templates for Blog Posts & Pages 1K+ · 4.0★ (24) wp.org #22 23 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #19 4 too high 24 Blank 800+ · 0.0★ (0) wp.org #9 ↑1 15 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.