Branda – White Label & Branding, Free Login Page Customizer
by WPMU DEV - Your All-in-One WordPress Platform · Admin & Utilities
Also makes 8 other plugins · 2.4M+ installs across the portfolio →
White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to rebrand WordPress with Branda.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
10K+
≈20K estimated
Momentum
+98%
downloads vs prior 30d
Biggest opportunity: Swap “custom dashboard” and “custom login page” for “dev” and “label”. “custom dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “dev” sits at #13 untagged, close enough for a declared tag to move it up. “custom login page” isn't earning its slot: it only gets you to #24. “label” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 56 average across 5,897 Admin & Utilities plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 10K of 502.4K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 34 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 30 reviews, smoothed to 4.25★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| branda | #1 | #1 | 0 |
| rebrand | #1 | #2 | 0 |
| branding | #2 | #3 | down 1 |
| rebranding wordpress your tag | #2 | #2 | 0 |
| white | #3 | #5 | 0 |
| white label your tag | #3 | #5 | 0 |
| rebranding | #1 | #1 | 0 |
| admin branding | #2 | #3 | up 1 |
| login page customizer your tag | #4 | #4 | 0 |
| wordpress white label | #3 | #4 | 0 |
| white label wordpress | #3 | #4 | 0 |
| white label login | #3 | #4 | 0 |
| label | #13 | #11 | 0 |
| login page | #14 | #20 | 0 |
| login branding | #7 | #13 | down 2 |
| dev | #13 | #14 | 0 |
| wpmu | #13 | #19 | down 1 |
| login page customize | #8 | #11 | down 1 |
| scheme | #13 | #15 | 0 |
| custom login page your tag | #24 | #23 | down 1 |
| custom dashboard your tag | Not in the top 24 | ||
193 searches this plugin appeared in over the last 90 days, 20 listed. 159 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “custom dashboard” and “custom login page” for “dev” and “label”. “custom dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “dev” sits at #13 untagged, close enough for a declared tag to move it up. “custom login page” isn't earning its slot: it only gets you to #24. “label” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 23.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
1mo ago
latest release · v3.4.33 · 28 Sep 2026
36
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2 days ago and a band this size takes about a year or more to cross, so the real count is still just under 20K.
Install history since 28 Jun 2020
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-09-28 Version 3.4.33 Fix: Security improvements 3.4.33
- 2026-09-21 Version 3.4.32 Fix: Fatal errors when selecting Custom Color in Color Schemes. Fix: Custom Login Page styling and background issues. Fix: PHP 8 fatal error when text replacements contain spaces. Fix: HTML styling in Email Templates. Fi 3.4.32
- 2026-06-11 Version 3.4.31 Fix: Security improvements Fix: Color picker field alignment issue in the admin interface. 3.4.31
- 2025-12-29 Version 3.4.29 Fix: Security improvements Fix: Registration password field not showing. 3.4.29
- 2025-12-17 Version 3.4.28 Fix: SMTP email issues related to WordPress 6.9 compatibility. Fix: Backend error caused by a conflict with Presto Player. 3.4.28
- 2025-11-20 Version 3.4.27 Enhance: Miscellaneousness improvements 3.4.27
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (3.4.33). Sites still on an older version should update.
- Patched Medium · 6.4 Branda – White Label & Branding, Free Login Page Customizer <= 3.4.32 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2026-09-30 CVE-2026-102376 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.32 Patched in 3.4.33
- Patched Critical · 9.8 Branda – White Label & Branding, Free Login Page Customizer <= 3.4.29 - Unauthenticated Privilege Escalation via Account Takeover ↗2026-06-19 CVE-2026-11551 Weak Password Recovery Mechanism for Forgotten Password Affects <= 3.4.29 Patched in 3.4.31
- Patched Critical · 9.8 Branda – White Label & Branding, Free Login Page Customizer <= 3.4.24 - Unauthenticated Privilege Escalation via Account Takeover ↗2026-01-01 CVE-2025-14998 Authorization Bypass Through User-Controlled Key Affects <= 3.4.24 Patched in 3.4.29
- Patched Medium · 6.1 Branda – White Label & Branding, Custom Login Page Customizer <= 3.4.19 - Reflected Cross-Site Scripting ↗2024-11-20 CVE-2024-9371 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.21 Patched in 3.4.22
- Patched Medium · 5.3 Branda – White Label WordPress, Custom Login Page Customizer <= 3.4.18 - Unauthenticated Full Path Disclosure ↗2024-07-10 CVE-2024-6554 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.4.18 Patched in 3.4.19
- Patched Medium · 4.4 Branda <= 3.4.17 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-06-28 CVE-2024-37239 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.17 Patched in 3.4.18
- Patched Medium · 6.4 Branda – White Label WordPress, Custom Login Page Customizer <= 3.4.17 - Authenticated (Author+) Stored Cross-Site Scripting via SVG Upload ↗2024-06-20 CVE-2024-5191 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.17 Patched in 3.4.18
- Patched Medium · 4.4 Branda – White Label WordPress <= 3.4.8.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-03-16 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.8.1 Patched in 3.4.9
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 11 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to re..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use this", "perfect for").
- ✓ Names what it works with Mentions Mailchimp, Google Analytics, Multisite.
- ✓ Headings and lists 15 headings and 6 lists.
- ✓ Enough to quote 9,488 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("custom dashboard", "login-page-customizer", "rebranding WordPress" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 20K+ → 10K+ down after 1 days in tier
- 2026-10-29 10K+ → 20K+ up after 1 days in tier
- 2026-10-28 20K+ → 10K+ down after 1320 days in tier
- 2023-03-18 30K+ → 20K+ down after 1 days in tier
- 2023-03-17 60K+ → 30K+ down after 14 days in tier
- 2023-03-03 20K+ → 60K+ up after 82 days in tier
- 2022-12-11 10K+ → 20K+ up after 647 days in tier
- 2021-03-04 9K+ → 10K+ up after 27 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AGCA – Custom Dashboard & Login Page 20K+ installs · 4.4★ · 2 shared tags C -
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ installs · 4.6★ · 2 shared tags A -
UiPress lite | Effortless custom dashboards, admin themes and pages 6K+ installs · 4.0★ · 2 shared tags B -
Login Page Styler – Custom WordPress Login Page Customizer & Security 2K+ installs · 4.3★ · 2 shared tags B -
Ultimate Client Dash 2K+ installs · 4.3★ · 2 shared tags A -
Custom Login Page by SeedProd 400+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Branda – White Label & Branding, Free Login Page Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/branda-white-labeling" width="480" height="300" style="border:0" loading="lazy" title="Branda – White Label & Branding, Free Login Page Customizer — Plugin Pulse"></iframe> Branda – White Label & Branding, Free Login Page Customizer: 10K+ active installs, 4.5★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/branda-white-labeling
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