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Branda – White Label & Branding, Free Login Page Customizer

by WPMU DEV - Your All-in-One WordPress Platform · Admin & Utilities

Also makes 8 other plugins · 2.4M+ installs across the portfolio →

White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to rebrand WordPress with Branda.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 85/100
Support 70/100

87 health vs 54 average across 3,790 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

97 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 85/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-28% vs prior 30d
96Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

3.1K

now · peak 23.2K

3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Branda · #1396 you AGCA · #1266 White Label · #1860 UiPress lite · #2750

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

149per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

6

releases in the last 12 months

3mo ago

latest release · v3.4.31

34

tagged releases on record

Recent releases

3.4.31 · 3mo ago3.4.29 · 3mo ago3.4.28 · 9mo ago3.4.27 · 9mo ago3.4.26 · 11mo ago3.4.25 · 12mo ago3.4.24 · 1.2y ago3.4.23 · 1.7y ago3.4.22 · 1.8y ago3.4.21 · 1.8y ago3.4.19 · 2.1y ago3.4.18 · 2.2y ago3.4.17 · 2.5y ago3.4.16 · 2.5y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.4 99%
Older / other versions 1%

Estimated active installs

The public count shows “20K+”. Our estimate pins where the real number sits.

tracked estimate
20K–30K ≈29K

Refined from the date this plugin crossed into its current band.

Install history · since 2020-06-28 · 1,433 observations

20KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

Details

Version
3.4.31
Last updated
10d ago
Added
2020-04-20 · 6 yrs old
Requires WP
6.4
Tested up to
7.1
Requires PHP
7.4

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-06-11 Version 3.4.31 Fix: Security improvements Fix: Color picker field alignment issue in the admin interface. 3.4.31
  2. 2025-12-29 Version 3.4.29 Fix: Security improvements Fix: Registration password field not showing. 3.4.29
  3. 2025-12-17 Version 3.4.28 Fix: SMTP email issues related to WordPress 6.9 compatibility. Fix: Backend error caused by a conflict with Presto Player. 3.4.28
  4. 2025-11-20 Version 3.4.27 Enhance: Miscellaneousness improvements 3.4.27
  5. 2025-10-14 Version 3.4.26 Fix: Email logs are not recorded when SMTP is active. Fix: Fatal error when uploading an image in Branda. 3.4.26
  6. 2025-09-03 Version 3.4.25 Fix: Resolved a fatal error in multisite setups caused when the switch_theme capability was removed from certain roles. Fix: Resolved an issue where the email password field was unintentionally reset whenever settings we 3.4.25

Known vulnerabilities

via Wordfence Intelligence

8 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-06-19 CVE-2026-11551 Weak Password Recovery Mechanism for Forgotten Password Affects <= 3.4.29 Patched in 3.4.31
  2. 2026-01-01 CVE-2025-14998 Authorization Bypass Through User-Controlled Key Affects <= 3.4.24 Patched in 3.4.29
  3. 2024-11-20 CVE-2024-9371 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.21 Patched in 3.4.22
  4. 2024-07-10 CVE-2024-6554 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.4.18 Patched in 3.4.19
  5. 2024-06-28 CVE-2024-37239 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.17 Patched in 3.4.18
  6. 2024-06-20 CVE-2024-5191 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.17 Patched in 3.4.18
  7. 2023-12-27 CVE-2023-51542 Use of Less Trusted Source Affects <= 3.4.14 Patched in 3.4.15
  8. 2023-03-16 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.8.1 Patched in 3.4.9

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 10 languages, 2 at 90% or more

Polish 98%
Chinese (China) 94%
Vietnamese 86%
French (France) 85%
Afrikaans 70%
Dutch 58%
Russian 35%
Ukrainian 28%
Spanish (Spain) 24%
German 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-03-18 30K+ → 20K+ down after 1 days in tier
  2. 2023-03-17 60K+ → 30K+ down after 14 days in tier
  3. 2023-03-03 20K+ → 60K+ up after 82 days in tier
  4. 2022-12-11 10K+ → 20K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Branda – White Label & Branding, Free Login Page Customizer: 20K+ active installs, 4.5★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/branda-white-labeling