wp.org search vs our merit ranking: “white label login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “white label login”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

White Label WP Login shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 20+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Updates Manager places #10 on merit, 4.8★ from 725 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

White Label CMS 200K+ · 4.7★ (114) wp.org #1 2

White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) thin reviews wp.org #2 3

Custom Login Page Customizer 50K+ · 4.9★ (474) wp.org #5 2 too low 4

Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #4 1 too high 6

Branda – White Label & Branding, Free Login Page Customizer 20K+ · 4.5★ (30) wp.org #3 3 too high 7

Under Construction 600K+ · 4.8★ (1285) wp.org #10 ↓1 3 too low 8

Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1038) wp.org #12 ↓1 4 too low 9

Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (183) throws errorsnot PHP-currentheavy footprint wp.org #7 2 too high 10

Easy Updates Manager 300K+ · 4.8★ (725) wp.org #17 ↑1 7 too low 11

ManageWP Worker 1M+ · 4.6★ (679) wp.org #14 3 too low 12

Ultimate Dashboard – Custom WordPress Dashboard 60K+ · 4.6★ (114) wp.org #15 3 too low 13

Client Portal : SuiteDash Direct Login 1K+ · 4.9★ (116) wp.org #16 3 too low 14

Admin Menu Editor 300K+ · 4.6★ (312) wp.org #20 ↑2 6 too low 15

MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (552) wp.org #23 ↓4 8 too low 16

Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (166) wp.org #22 ↑2 6 too low 17

Alex Reservations – Restaurant Reservations, Tables & White-Label Booking System 200+ · 4.9★ (28) wp.org #13 4 too high 18

Ultimate Client Dash 2K+ · 4.8★ (10) thin reviews wp.org #21 ↑2 3 too low 19

Loginfy – Custom Login Page Customizer 2K+ · 5.0★ (3) thin reviews wp.org #11 ↑1 8 too high 20

White Label WP Login 20+ · 5.0★ (2) thin reviews wp.org #8 12 too high 21

F4 Simple White Label 200+ · 5.0★ (1) thin reviews wp.org #9 ↑1 12 too high 22

Unstoppable White Label 30+ · 0.0★ (0) thin reviews wp.org #19 ↑1 3 too high 23

Customize My Account for WooCommerce – Custom Tabs, Login, Registration, 2FA & Design 800+ · 3.4★ (5) throws errorsnot PHP-current thin reviews wp.org #24 1 too low 24

All in One Login Styler 60+ · 5.0★ (1) thin reviews wp.org #18 ↑3 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.