Broadly for WordPress
by broadly · Email & Marketing
Broadly allows your business to easily communicate with your customers. Manage your online reputation and customer communications across SMS and email …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned · Few reviews · Open vulnerability
Active installs
500+
≈560 estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: One page off on “broadly”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
49 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 500 of 21.7K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.3.27, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2528 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.3.27; the current branch is 6.8
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2528 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| broadly your tag | #16 | #13 | down 2 |
| crm your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| reviews your tag | Not in the top 24 | ||
| smb your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “broadly”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “crm”, “marketing” and “reviews” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 323 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.9y ago
latest release · v3.0.2 · 29 Nov 2019
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 63% of the way through.
Install history since 16 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ mano1235.6y ago
Nice
Read on wp.org ↗ - ★★★★★ kellymichaelskelton6.8y ago
Broadly is a great platform and their app makes displaying reviews and a simple web chat super easy. I use them on multiple sites and the setup takes less than 5 minutes! This topic was modified 6 years, 6 months ago by kellymichaelskelton.
Read on wp.org ↗ - ★★★★★ broadly11.2y ago
Makes it easy to integrate Broadly!
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (3.0.2). 0 of 1 disclosed are patched.
- Open Medium · 4.4 Broadly for WordPress <= 3.0.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-06-05 CVE-2025-30938 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.2 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Broadly allows your business to easily communicate with your customers. Manage your online reputation and c..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Facebook.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 963 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("crm", "marketing", "smb" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-18 600+ → 500+ down after 20 days in tier
- 2026-05-29 500+ → 600+ up after 2 days in tier
- 2026-05-27 600+ → 500+ down after 1 days in tier
- 2026-05-26 500+ → 600+ up after 1 days in tier
- 2026-05-25 600+ → 500+ down after 175 days in tier
- 2025-12-01 700+ → 600+ down after 1 days in tier
- 2025-11-30 600+ → 700+ up after 1 days in tier
- 2025-11-29 700+ → 600+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Simla.com 400+ installs · 3.8★ · 2 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Flamingo 800K+ installs · 4.2★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Broadly for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/broadly" width="480" height="300" style="border:0" loading="lazy" title="Broadly for WordPress — Plugin Pulse"></iframe> Broadly for WordPress: 500+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/broadly
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