Button Generator – Easily Create Custom Buttons with Icons and Analytics
by Wow-Company · Forms
Also makes 22 other plugins · 93.5K+ installs across the portfolio →
Design and display custom buttons anywhere on your site. Add floating or inline buttons with icons, advanced targeting, and built-in analytics.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
4K+
≈4.9K estimated
Momentum
+72%
downloads vs prior 30d
Biggest opportunity: Swap “buttons” and “floating menu” for “custom buttons” and “floating buttons”. “buttons” isn't earning its slot: you're not in the first 24 results for its own search. “custom buttons” sits at #10 untagged, close enough for a declared tag to move it up. “floating menu” isn't earning its slot: you're not in the first 24 results for its own search. “floating buttons” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 65 average across 2,510 Forms plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 4K of 121K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,667 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 43 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 18 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| button generator | #2 | #3 | 0 |
| custom buttons | #10 | #17 | 0 |
| call button your tag | #10 | #15 | 0 |
| floating button your tag | #15 | #15 | down 1 |
| contact button your tag | #15 | #19 | 0 |
| custom button | #6 | #13 | up 1 |
| floating channel button | #6 | #17 | 0 |
| sticky button | #12 | #11 | up 1 |
| button | #22 | #20 | 0 |
| call now button | #14 | #19 | 0 |
| floating action button | #11 | #17 | 0 |
| floating admin button | #11 | #15 | 0 |
| contact bottom button | #11 | #17 | 0 |
| call to action button | #13 | #17 | 0 |
| floating buttons | #23 | #20 | up 1 |
| click to call button | #18 | #20 | 0 |
| button to top | #18 | #16 | 0 |
| button contact | #21 | #20 | — |
| menu button | #24 | #23 | 0 |
| buttons your tag | Not in the top 24 | ||
| floating menu your tag | Not in the top 24 | ||
80 searches this plugin appeared in over the last 90 days, 19 listed. 61 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “buttons” and “floating menu” for “custom buttons” and “floating buttons”. “buttons” isn't earning its slot: you're not in the first 24 results for its own search. “custom buttons” sits at #10 untagged, close enough for a declared tag to move it up. “floating menu” isn't earning its slot: you're not in the first 24 results for its own search. “floating buttons” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “contact button”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “floating button”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v3.2.7 · 18 Sep 2026
28
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 67% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 48 days ago and a band this size takes about a year or more to cross, so the real count is still just under 5K.
Install history since 11 May 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ dyerhaus2.4y ago
I tried every Button Generator I could find, they all fell short… until I found Button Generator Pro. My needs were simple: I wanted the button to be nothing more than text that read “DOWNLOAD” with an arrow icon beside it. That button was to sit inline with the text of the file name, however no other button generator could do that. Try to put it inline and it simply wouldn’t do it. As I started using it, there were a few more things I wanted that weren’t there. I emailed Wow and they added the features in the next update. This happened three times. Incredibly responsive support, easy to use, and the only one that works. I wouldn’t waste your time with any other button generator when Wow makes the best one available.
Read on wp.org ↗ - ★★★★★ JWebber742.5y ago
Would be nice to have this integrated into TinyMCE instead of having to leave the post to go to the button maker to make a button. Where is the “open in new window” option for opening hyper links when clicking the button? This topic was modified 2 years, 2 months ago by JWebber74.
Read on wp.org ↗ - ★★★★★ clemttt2.6y ago
Great plugin ! Very simple use, I was looking for this kind of plugin since a long time
Read on wp.org ↗ - ★★★★★ rollotomassi83.6y ago
5 Star Plugin and Support. Highly Recommend.
Read on wp.org ↗ - ★★★★★ bluppi3.9y ago
Très bon produit
Read on wp.org ↗ - ★★★★★ cposey4.5y ago
Installed the plugin. Created a button. Copied the shortcode to my webpage. No button.
Read on wp.org ↗ - ★★★★★ littlemike555.2y ago
I give it a 5 star because I love it.
Read on wp.org ↗ - ★★★★★ FFSkyrider5.9y ago
Nice addon, but why is “Open in new window” link a pro feature? This HTML attribute is VERY easily to add on your own (without any addon), so why is this a pro feature? That’s just stupid.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.6 Fixed: grammar error in ListTable Fixed: wrong variable type in ListTable Changed: method for output of buttons styles 3.2.6
- — Version 3.2.5 Updated: FontAwesome icons to version 7.1. Update: purify.js to version 3.3.0. Fixed: minor bugs. 3.2.5
- — Version 3.2.4 Fixed: issue with saving the option block status Fixed: improved sanitization and escaping in the builder 3.2.4
- — Version 3.2.3 Improved: Refactored AdminActions class for better performance and readability Improved: Reordered condition checks for better execution performance Updated: Added strict type hinting for method arguments in AdminActions 3.2.3
- — Version 3.2.2 Improved: Reorganized method order in DBManager class for better readability and maintenance Improved: Minor SQL formatting for consistency Cleaned: Minor code style improvements according to WordPress Coding Standards ( 3.2.2
- — Version 3.2.1 Fixed: when update the button settings, create a new button. 3.2.1
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (3.2.7). Sites still on an older version should update.
- Patched Medium · 4.3 Button Generator – easily Button Builder <= 3.1.1 - Cross-Site Request Forgery ↗
- Patched Medium · 4.3 Button Generator – easily Button Builder <= 2.3.9 - Cross-Site Request Forgery ↗
- Patched Medium · 4.3 Button Generator – easily Button Builder <= 2.3.8 - Cross-Site Request Forgery ↗
- Patched Medium · 6.1 Multiple Wow-Company Plugins (Various Versions) -- Reflected Cross-Site Scripting via 'page' parameter ↗2023-05-22 CVE-2023-2362 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.4 Patched in 2.3.5
- Patched Medium · 4.4 Button Generator – easily Button Builder <= 2.3.3 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-03-02 CVE-2023-27452 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.3 Patched in 2.3.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Design and display custom buttons anywhere on your site. Add floating or inline buttons with icons, advance..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 13 headings and 10 lists.
- ✓ Enough to quote 3,474 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "floating menu" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-13 5K+ → 4K+ down after 15 days in tier
- 2026-08-29 4K+ → 5K+ up after 5 days in tier
- 2026-08-24 5K+ → 4K+ down after 1 days in tier
- 2026-08-23 4K+ → 5K+ up after 2 days in tier
- 2026-08-21 5K+ → 4K+ down after 461 days in tier
- 2025-05-17 6K+ → 5K+ down after 58 days in tier
- 2025-03-20 5K+ → 6K+ up after 1 days in tier
- 2025-03-19 6K+ → 5K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Floating Button – Easily Create Sticky, Fixed & Floating Buttons 4K+ installs · 3.4★ · 4 shared tags B -
Call Now Button – The Free Click to Call Button for WordPress 200K+ installs · 4.7★ · 3 shared tags A -
Sticky Action Buttons – Call, Chat, Navigate and more 200+ installs · 3.9★ · 3 shared tags D -
Poly Support 10+ installs · 3.6★ · 3 shared tags -
CoreTech Contact Buttons, Chat, Calls & Tracking 10+ installs · 4.1★ · 3 shared tags B -
Accelvia Connect – Floating CTA — installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Button Generator – Easily Create Custom Buttons with Icons and Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/button-generation" width="480" height="300" style="border:0" loading="lazy" title="Button Generator – Easily Create Custom Buttons with Icons and Analytics — Plugin Pulse"></iframe> Button Generator – Easily Create Custom Buttons with Icons and Analytics: 4K+ active installs, 4.3★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/button-generation
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