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wp.org search vs our merit ranking: “menu button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “menu button”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Button Block – Stylish buttons that get more clicks shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AddToAny Share Buttons places #10 on merit, 4.7★ from 1114 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #1 2 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #2 3 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #3 4 Max Mega Menu 300K+ · 4.8★ (882) wp.org #4 ↑1 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 ↓1 6 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #6 7 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #8 1 too low 8 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #7 1 too high 9 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #10 1 too low 10 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #20 ↑1 10 too low 11 Menu Cart for WooCommerce 70K+ · 4.6★ (99) wp.org #13 ↑1 2 too low 12 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #11 1 too high 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 11 too low 14 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #19 5 too low 15 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #18 3 too low 16 Login or Logout Menu Item 20K+ · 4.8★ (23) wp.org #14 ↑1 2 too high 17 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #17 18 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #9 9 too high 19 Button visually impaired 10K+ · 4.9★ (27) wp.org #22 ↑1 3 too low 20 Simple Chat Button 40K+ · 4.8★ (14) wp.org #15 ↓2 5 too high 21 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #12 9 too high 22 M Menu Duplicator 10K+ · 4.7★ (13) wp.org #16 6 too high 23 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #23 ↑1 24 Side Menu Lite – Sticky Floating Side Menu 7K+ · 4.0★ (12) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.