Call to Action
by Jon Bishop · Email & Marketing
Also makes 6 other plugins · 2.8K+ installs across the portfolio →
Displays the most relavent Call to Action in your sidebar based on the content of the page
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 43/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈30 estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: Swap “call to action” for “relavent”. “call to action” isn't earning its slot: you're not in the first 24 results for its own search. “relavent” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
43 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 20 of 9.1K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 13+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.5.2, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4933 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.5.2; the current branch is 6.8
3.0★ over 2 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4933 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| relavent | #4 | #4 | 0 |
| call to action your tag | Not in the top 24 | ||
| content sidebar your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| promote your tag | Not in the top 24 | ||
| widget your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “call to action” for “relavent”. “call to action” isn't earning its slot: you're not in the first 24 results for its own search. “relavent” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 73 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 10 days ago and a band this size takes about a year or more to cross, so the real count is still just under 30.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Displays the most relavent Call to Action in your sidebar based on the content of the page"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 329 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("content sidebar", "marketing", "promote", "widget" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-22 30+ → 20+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailjet Email Marketing 10K+ installs · 3.3★ · 2 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 1 shared tag A -
Blocksy Companion 300K+ installs · 4.6★ · 1 shared tag A -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Call to Action into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/call-to-action" width="480" height="300" style="border:0" loading="lazy" title="Call to Action — Plugin Pulse"></iframe> Call to Action: 20+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/call-to-action
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