Callback24
by itdesk · Email & Marketing
Convert your website visitors into happy customers!
51 health vs 63 average across 1,298 Email & Marketing plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 865 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
108
now · peak 228
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,380 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-30 400+ → 300+ down after 1 days in tier
- 2026-05-29 300+ → 400+ up after 22 days in tier
- 2026-05-07 400+ → 300+ down after 489 days in tier
- 2025-01-03 300+ → 400+ up after 1 days in tier
- 2025-01-02 400+ → 300+ down after 1 days in tier
- 2025-01-01 300+ → 400+ up after 1 days in tier
- 2024-12-31 400+ → 300+ down after 8 days in tier
- 2024-12-23 300+ → 400+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ installs · 4.4★ · 2 shared tags A -
WP Call Button – Easy Click to Call Button for WordPress 40K+ installs · 4.5★ · 2 shared tags A - L Liên Hệ Nhanh 40+ installs · 4.0★ · 2 shared tags D
-
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Callback24 into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/callback24" width="480" height="300" style="border:0" loading="lazy" title="Callback24 — Plugin Pulse"></iframe> Callback24: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/callback24