Change WordPress Admin Logo
by Yasar Khalifa · Admin & Utilities
Also makes 8 other plugins · 3K+ installs across the portfolio →
Change the WordPress login logo to your own brand. Lightweight, easy to use, and the logo is sized automatically.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
400+
≈410 estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Swap “login logo” and “wp admin logo” for “wordpress login logo” and “admin branding”. “login logo” isn't earning its slot: it only gets you to #18. “wordpress login logo” sits at #11 untagged, close enough for a declared tag to move it up. “wp admin logo” isn't earning its slot: it only gets you to #11. “admin branding” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →15%
of downloads still active
At least 400 of 2.7K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 52 days ago
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| change default logo your tag | #3 | #6 | 0 |
| change logo your tag | #4 | #7 | 0 |
| admin logo your tag | #5 | #7 | 0 |
| wp admin logo your tag | #11 | #21 | up 2 |
| wordpress logo admin change | #4 | #10 | 0 |
| wordpress change login logo | #4 | #12 | 0 |
| change login logo | #4 | #12 | 0 |
| login logo change | #4 | #12 | 0 |
| change admin logo | #4 | #6 | 0 |
| wordpress login logo | #11 | #21 | up 1 |
| wordpress default logo change | #5 | #12 | 0 |
| change wp default logo | #5 | #15 | up 2 |
| wordpress logo change | #6 | #13 | 0 |
| login logo your tag | #18 | #22 | 0 |
| change | #18 | #21 | up 5 |
| logo | #18 | #16 | up 3 |
| admin branding | #12 | #21 | up 1 |
| logo admin | #7 | #9 | 0 |
| change login page logo | #9 | #17 | up 1 |
| admin login logo | #9 | #18 | 0 |
37 searches this plugin appeared in over the last 90 days, 20 listed. 11 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “login logo” and “wp admin logo” for “wordpress login logo” and “admin branding”. “login logo” isn't earning its slot: it only gets you to #18. “wordpress login logo” sits at #11 untagged, close enough for a declared tag to move it up. “wp admin logo” isn't earning its slot: it only gets you to #11. “admin branding” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “wp admin logo”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 372 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v1.4 · 9 Sep 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 28 days ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 75 days.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Kirtikumar Solanki1.2y ago
This is especially useful for client projects where branding matters. Clean, fast, and effective — highly recommended!
Read on wp.org ↗ - ★★★★★ Mandeep Sharma1.2y ago
it was very useful and simple
Read on wp.org ↗ - ★★★★★ patelayushi1.2y ago
This is the nice thought because of some time admin logo feel boring😄
Read on wp.org ↗ - ★★★★★ nileshdave1.2y ago
Change Admin Logo is a lightweight and easy-to-use WordPress plugin that lets you replace the default login page logo with your own branding. It’s simple, works smoothly without extra setup, and is regularly updated. Perfect if you just want to change the logo quickly, though it doesn’t include extra customization options beyond that.
Read on wp.org ↗ - ★★★★★ nayandev1.2y ago
This plugin has made customizing the WordPress admin area so much easier for me. The setup is straightforward, the interface is clean, and it works exactly as expected without unnecessary complexity. It’s a small change, but it adds a professional touch to my sites and saves me time compared to doing it manually. Really appreciate the developer’s effort in keeping it simple yet effective.
Read on wp.org ↗ - ★★★★★ meetpatel67013.9y ago
nice plugin it work for me
Read on wp.org ↗ - ★★★★★ surbhivaidya4.3y ago
This is very simple and at the same time helpful plugin. I have more then six months usage experience. I like it!
Read on wp.org ↗ - ★★★★★ kamendra4324.6y ago
Hi, Good Plugin to change the logo on wordpress up for it. Keep going @yasar
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("whether you are"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,276 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Change default logo", "change logo", "WP admin logo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-03 300+ → 400+ up after 97 days in tier
- 2026-06-28 200+ → 300+ up after 2 days in tier
- 2026-06-26 300+ → 200+ down after 1 days in tier
- 2026-06-25 200+ → 300+ up after 51 days in tier
- 2026-05-05 100+ → 200+ up after 102 days in tier
- 2026-01-23 90+ → 100+ up after 1 days in tier
- 2026-01-22 100+ → 90+ down after 6 days in tier
- 2026-01-16 90+ → 100+ up after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Change WordPress Login Logo 20K+ installs · 4.3★ · 3 shared tags C -
Change Login Page Logo 900+ installs · 4.0★ · 2 shared tags D -
Custom Login Logo 700+ installs · 3.6★ · 2 shared tags -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 1 shared tag A - U Uber Login Logo 10K+ installs · 4.7★ · 1 shared tag D
- A Add Logo to Admin 6K+ installs · 4.2★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Change WordPress Admin Logo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/change-admin-logo" width="480" height="300" style="border:0" loading="lazy" title="Change WordPress Admin Logo — Plugin Pulse"></iframe> Change WordPress Admin Logo: 400+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/change-admin-logo
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