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wp.org search vs our merit ranking: “wordpress logo admin change”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress logo admin change”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change WordPress Admin Logo shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 400+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Elementor Website Builder – more than just a page builder places #8 on merit, 4.5★ from 7322 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #2 3 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #3 4 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #5 1 too low 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #11 6 too low 6 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #9 3 too low 7 Admin Custom Login 10K+ · 4.6★ (388) wp.org #12 5 too low 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #15 ↓1 7 too low 9 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #8 1 too high 10 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #10 11 Change WordPress Admin Logo 400+ · 5.0★ (8) wp.org #4 7 too high 12 My WordPress Login Logo 10K+ · 4.9★ (12) wp.org #6 ↑1 6 too high 13 All In One Login 60K+ · 3.6★ (35) wp.org #7 ↓1 6 too high 14 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #17 3 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 ↑2 7 too low 16 Admin Bar Editor – Toolbar Customization with User Role based access & Custom menus 3K+ · 4.4★ (24) wp.org #13 3 too high 17 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #18 1 too low 18 Custom Site Logo 1K+ · 4.7★ (9) wp.org #14 ↑1 4 too high 19 Hide Admin Bar Based on User Roles – Disable the WordPress Toolbar by Role or Capability 20K+ · 3.9★ (21) wp.org #20 1 too low 20 Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) wp.org #16 4 too high 21 Slash Admin 500+ · 5.0★ (9) wp.org #23 2 too low 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #21 1 too high 23 Customize Admin 3K+ · 3.6★ (5) wp.org #19 4 too high 24 Logo Switcher Divi 200+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.