Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “logo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WBD Logo Carousel For Gutenberg shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #10 on merit, 5.0★ from 1865 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252) wp.org #1 2 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #2 3 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #3 4 Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27) wp.org #6 2 too low 5 My WordPress Login Logo 10K+ · 4.9★ (12) wp.org #5 6 Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) wp.org #4 2 too high 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #20 ↑3 13 too low 8 Maintenance 1M+ · 4.4★ (869) wp.org #21 13 too low 9 SMNTCS Custom Logo Link 2K+ · 5.0★ (12) wp.org #9 ↓2 10 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #24 ↓2 14 too low 11 Logo Slider and Showcase 7K+ · 3.9★ (17) wp.org #8 3 too high 12 Custom Site Logo 1K+ · 4.7★ (9) wp.org #11 ↓1 1 too high 13 WEN Logo Slider 1K+ · 4.4★ (10) wp.org #13 ↓1 14 Logos Reftagger 10K+ · 4.8★ (15) wp.org #23 ↓4 9 too low 15 Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) wp.org #12 ↓1 3 too high 16 Change WordPress Admin Logo 400+ · 5.0★ (8) wp.org #18 ↓1 2 too low 17 Awesome Logo Carousel Block 4K+ · 4.2★ (5) wp.org #10 ↓1 7 too high 18 Logo Manager For Enamad – لوگوی نماد الکترونیکی 5K+ · 4.4★ (7) wp.org #16 2 too high 19 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) wp.org #7 ↑7 12 too high 20 Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) wp.org #15 5 too high 21 Logo Showcase – Carousel, Slider, Grid & List for WordPress 400+ · 4.5★ (6) wp.org #19 ↓1 2 too high 22 Remove Admin Bar logo 1K+ · 5.0★ (2) wp.org #14 ↓1 8 too high 23 Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) wp.org #22 ↓2 1 too high 24 Logo Switcher Divi 200+ · 5.0★ (2) wp.org #17 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.