Content Upgrades
by timsoulo · Email & Marketing
Use this plugin to create content upgrades, which require your readers to subscribe to your email list to get access to the bonus materials.
42 health vs 63 average across 1,298 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.1.42, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4172 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
40
now · peak 59
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.4y ago
latest release · v1.1
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-31 · 1,381 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ mdeno10.4y ago
There are not enough options in the free version to make a proper assessment of this plugin. It only offers one email auto responder (MailChimp) I don’t use mail chip so I can’t test it out without buying it. Otherwise the concept looks good but I like to try before I buy.
Read on wp.org ↗ - ★★★★★ ideedesigns10.6y ago
The plugin keeps trying to get you to upgrade to the PRO version without delivering results in the basic version. Waited 10 minutes before the test email arrived in my inbox after setting up the content upgrade. Even then, I was not directed to the download page. Useless
Read on wp.org ↗ - ★★★★★ dpskipper11.5y ago
I like it
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-01 30+ → 20+ down after 1 days in tier
- 2025-07-31 20+ → 30+ up after 1 days in tier
- 2025-07-30 30+ → 20+ down after 75 days in tier
- 2025-05-16 20+ → 30+ up after 1 days in tier
- 2025-05-15 30+ → 20+ down after 7 days in tier
- 2025-05-08 20+ → 30+ up after 1 days in tier
- 2025-05-07 30+ → 20+ down after 33 days in tier
- 2025-04-04 20+ → 30+ up after 44 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B
-
Mailjet Email Marketing 10K+ installs · 3.3★ · 2 shared tags B
-
Allow Multiple Accounts 9K+ installs · 4.6★ · 2 shared tags D -
HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 2 shared tags A - S Simple Membership MailChimp Integration 900+ installs · 3.8★ · 2 shared tags B
-
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Content Upgrades into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/content-upgrades" width="480" height="300" style="border:0" loading="lazy" title="Content Upgrades — Plugin Pulse"></iframe> Content Upgrades: 20+ active installs, 2.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/content-upgrades