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wp.org search vs our merit ranking: “popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3223 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #2 3 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #3 ↑1 4 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #4 ↓1 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #6 ↑2 1 too low 6 Popups for Divi 100K+ · 4.8★ (442) wp.org #8 ↑4 2 too low 7 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #7 ↓2 8 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #11 ↓2 3 too low 9 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #9 ↓2 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #18 ↓2 8 too low 11 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #10 1 too high 12 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #15 ↑1 3 too low 13 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 ↑1 8 too high 14 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #24 ↓11 10 too low 15 Video Popup – Video Lightbox for YouTube, Vimeo & MP4 10K+ · 4.5★ (43) wp.org #17 ↑1 2 too low 16 Cart Popup for WooCommerce 9K+ · 4.4★ (70) wp.org #19 ↑2 3 too low 17 T Themify Popup 8K+ · 4.9★ (11) wp.org #12 ↓2 5 too high 18 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #13 ↓2 5 too high 19 WPB Popup for Contact Form 7 – Showing Contact Form 7 Popup on Button Click 5K+ · 4.6★ (16) wp.org #16 ↓1 3 too high 20 Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ · 4.7★ (6) wp.org #14 6 too high 21 Advanced Popups 60K+ · 4.0★ (9) wp.org #20 ↑1 1 too high 22 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #22 23 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #21 ↑2 2 too high 24 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.