Convert to AVIF and Optimise
by Bicknell Digital · Performance
Convert and optimise your WordPress media library to AVIF while keeping every reference to your images in sync.
73 health vs 67 average across 683 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-10-30 · 260 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
26
now · peak 70
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “10+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-11-12 · 246 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2026-02-26 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Modern Image Formats 100K+ installs · 3.6★ · 3 shared tags B -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B -
Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags B -
LWS Optimize – All-in-One Speed Booster & Cache Tools 10K+ installs · 4.2★ · 2 shared tags A
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<iframe src="https://plugins.wpmayor.com/embed/convert-to-avif-and-optimise" width="480" height="300" style="border:0" loading="lazy" title="Convert to AVIF and Optimise — Plugin Pulse"></iframe> Convert to AVIF and Optimise: 10+ active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/convert-to-avif-and-optimise