Convert to AVIF and Optimise
by Bicknell Digital · Performance
Convert and optimise your WordPress media library to AVIF while keeping every reference to your images in sync.
70 health vs 68 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-10-30 · 305 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
27
now · peak 70
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v1.0.0
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-11-12 · 249 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ momo-fr6mo ago
Hi, I try the plugin, I have made a bulk optimization but nothing change, all images are in jpg. I try to upload an image and no AVIF version available.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-26 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Image Formats 100K+ installs · 3.6★ · 3 shared tags B -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Image Placeholders 60K+ installs · 3.8★ · 2 shared tags B -
Enhanced Responsive Images 50K+ installs · 3.6★ · 2 shared tags B -
LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Convert to AVIF and Optimise into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/convert-to-avif-and-optimise" width="480" height="300" style="border:0" loading="lazy" title="Convert to AVIF and Optimise — Plugin Pulse"></iframe> Convert to AVIF and Optimise: 10+ active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/convert-to-avif-and-optimise