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Custom Content

by Umair Saleem · Admin & Utilities

Also makes 1 other plugin · 150+ installs across the portfolio →

Free audit wp.org ↗

Custom Content plugin Extend the Visual Composer with ES Modules (ES Custom Content) display custom contents using shortcode, widgets and VC module.

⚠ Stale⚠ Few reviews
How scoring works →
52 Health · D
Maintenance 27/100
Rating quality 69/100
Support 70/100

52 health vs 54 average across 3,793 Admin & Utilities plugins

60+

Active installs

≈67 estimated

2.4K

Total downloads

since 2020

3.77★

Rating (adjusted)

3.0★ raw · 2 reviews

+20%

73

Downloads · 30d

category median +22%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

67 / 100

Room to improve

Biggest win: Update recency

Update recency 36/100
WP compatibility 88/100
Rating quality 51/100
Listing tuning 100/100

To rank higher: Last updated 711 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+20% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

73

now · peak 154

7330d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Custom Content · #19780 you Simple Custom Conten · #13574 DeMomentSomTres comp · #15051 Simple Custom Conten · #26975

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.9y ago

latest release · v1.0

1

tagged releases on record

Recent releases

1.0 · 1.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 66%
v1.0 34%

Estimated active installs

The public count shows “60+”. Our estimate pins where the real number sits.

tracked estimate
60–70 ≈67

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,381 observations

60Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 2 reviews

Read on wp.org ↗
5★
1 4★
0 3★
0 2★
0 1★
1

Details

Version
1.1
Last updated
1.9y ago
Added
2020-09-15 · 5 yrs old
Requires WP
6.3
Tested up to
6.6.7
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ lorenzo974
    5.0y ago

    The integration of this plugin with WP Bakery works well, but I have noticed that on every public page there is a link to the developer’s site! This is absolutely not a good thing! I will not use it anymore! This topic was modified 4 years, 11 months ago by lorenzo974.

    Read on wp.org ↗
  2. ★★★★★ alishbachanchal
    5.1y ago

    contents by Shortcode, vc module and widget thank you sir

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.2

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-13 50+ → 60+ up after 1 days in tier
  2. 2026-07-12 60+ → 50+ down after 12 days in tier
  3. 2026-06-30 50+ → 60+ up after 14 days in tier
  4. 2026-06-16 60+ → 50+ down after 8 days in tier
  5. 2026-06-08 50+ → 60+ up after 1 days in tier
  6. 2026-06-07 60+ → 50+ down after 9 days in tier
  7. 2026-05-29 50+ → 60+ up after 1 days in tier
  8. 2026-05-28 60+ → 50+ down after 135 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Custom Content: 60+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/custom-content