Custom Login Logo – Easily Add a Logo to Your WordPress Login Page
by Harish Chouhan · Login & Users
Also makes 6 other plugins · 11.7K+ installs across the portfolio →
Easily add a custom logo to your WordPress login page using the built-in media uploader.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 65/100
Stale
Active installs
2K+
≈2.5K estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “custom login” for “wordpress login logo”. “custom login” isn't earning its slot: you're not in the first 24 results for its own search. “wordpress login logo” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
65 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 2K of 55.5K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 459 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.3★ over 12 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 459 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-1.5
Velocity
places per keyword, 27d
17%
Breadth
of keywords climbing, 27d
-1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom login logo | #12 | #22 | 0 |
| login logo your tag | #16 | #21 | down 6 |
| wordpress login logo | #21 | #24 | down 3 |
| add client logo to login page | #19 | #20 | down 2 |
| custom login your tag | Not in the top 24 | ||
| custom logo your tag | Not in the top 24 | ||
| login screen your tag | Not in the top 24 | ||
| wordpress login your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 4 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom login” for “wordpress login logo”. “custom login” isn't earning its slot: you're not in the first 24 results for its own search. “wordpress login logo” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “login logo”. Down 6 places since 2026-09-21, now #16. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 838 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.2.0 · 29 Jul 2025
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 48% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 22 Oct 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Tech4Eleven8.7y ago
No matter what I tried, i could not get it to completely show the logo. Im using the BeTheme. Here is what it shows for me: http://take.ms/H6HhJ Trying a new plugin.
Read on wp.org ↗ - ★★★★★ Andre11.2y ago
First image too large (displayed only half the image). Tried again with different size settings but now no image at all shows up.
Read on wp.org ↗ - ★★★★★ aksgoaneel11.5y ago
Very Simple and it does what it says ….
Read on wp.org ↗ - ★★★★★ Chaz DeSimone11.7y ago
Easiest install ever! Looks great on login page, especially with a transparent background .png Thanks!
Read on wp.org ↗ - ★★★★★ mstudioIL11.9y ago
Work where other failed
Read on wp.org ↗ - ★★★★★ sun4tzu12.0y ago
Installed, configured and tested this plugin in just minutes. The logo I want to display is now shown on both the login and registration pages…excellent!
Read on wp.org ↗ - ★★★★★ janbigw12.4y ago
I couldn’t get the plugin to work.
Read on wp.org ↗ - ★★★★★ MrMountain12.4y ago
Works instantly, easy and intuitive to set up
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.0 Simplified: Removed unnecessary class instantiation and OOP overhead Updated: Refactored and modernized code structure Updated: Moved JavaScript to assets/js folder and renamed for clarity Fixed: Replaced deprecated hook 1.2.0
- — Version 1.1.2 Fixed issue on post screen & updated tag = 1.1.1 – (24 February 2018) * FIX: Removed a line accidentally added from OOP tutorial causing call_user_func_array error. = 1.1.0 – (24 February 2018) * Recoded the entire plugi 1.1.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add a custom logo to your WordPress login page using the built-in media uploader."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 749 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-22 3K+ → 2K+ down after 4 days in tier
- 2025-01-18 2K+ → 3K+ up after 1 days in tier
- 2025-01-17 3K+ → 2K+ down after 451 days in tier
- 2023-10-24 4K+ → 3K+ down after 385 days in tier
- 2022-10-04 5K+ → 4K+ down after 413 days in tier
- 2021-08-17 6K+ → 5K+ down after 299 days in tier
- 2020-10-22 8K+ → 6K+ down after 337 days in tier
- 2019-11-20 9K+ → 8K+ down after 841 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- D Diablue Login Customizer — installs · 3.6★ · 5 shared tags
-
YITH Custom Login 5K+ installs · 4.4★ · 3 shared tags C -
FC Login Customizer 40+ installs · 3.6★ · 3 shared tags -
Login Look Customizer — installs · 3.6★ · 3 shared tags -
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 2 shared tags A - L Login Logo 40K+ installs · 4.7★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Custom Login Logo – Easily Add a Logo to Your WordPress Login Page into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-login-logo" width="480" height="300" style="border:0" loading="lazy" title="Custom Login Logo – Easily Add a Logo to Your WordPress Login Page — Plugin Pulse"></iframe> Custom Login Logo – Easily Add a Logo to Your WordPress Login Page: 2K+ active installs, 4.3★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-login-logo
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