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wp.org search vs our merit ranking: “custom logo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WBD Logo Carousel For Gutenberg shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Custom Login Page Customizer places #8 on merit, 4.9★ from 476 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 SMNTCS Custom Logo Link 2K+ · 5.0★ (12) wp.org #1 2 Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252) wp.org #2 3 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #3 4 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #5 1 too low 5 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #7 ↑3 2 too low 6 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (474) wp.org #12 ↑1 6 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #11 ↑3 4 too low 8 Custom Login Page Customizer 50K+ · 4.9★ (476) wp.org #19 ↓1 11 too low 9 My WordPress Login Logo 10K+ · 4.9★ (12) wp.org #6 3 too high 10 Admin Custom Login 10K+ · 4.6★ (388) wp.org #17 ↓6 7 too low 11 Custom Site Logo 1K+ · 4.7★ (9) wp.org #4 7 too high 12 Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27) wp.org #8 ↓1 4 too high 13 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #20 ↑1 7 too low 14 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #24 ↓5 10 too low 15 Custom Login 10K+ · 3.6★ (97) wp.org #15 ↑2 16 MB Custom Post Types & Custom Taxonomies 10K+ · 4.7★ (13) wp.org #14 ↑1 2 too high 17 Logo Slider and Showcase 7K+ · 3.9★ (17) wp.org #9 ↓1 8 too high 18 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #21 ↑1 3 too low 19 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #18 ↓9 1 too high 20 Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) wp.org #16 4 too high 21 Change WordPress Admin Logo 400+ · 5.0★ (8) wp.org #23 2 too low 22 Awesome Logo Carousel Block 4K+ · 4.2★ (5) wp.org #13 ↓1 9 too high 23 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) wp.org #10 ↑10 13 too high 24 Logo Per Page 100+ · 5.0★ (1) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.