Custom Login URL
by Greg Winiarski · Login & Users
Also makes 2 other plugins · 5.1K+ installs across the portfolio →
Whitelabel your site by hiding wp-login.php in the login and registration URLs
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 70/100
Stale
Active installs
1K+
≈1.9K estimated
Momentum
+48%
downloads vs prior 30d
Biggest opportunity: Add “whitelabel” to your wp.org tags. You rank #11 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
70 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 1K of 51.3K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 411 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
3.8★ over 18 reviews, smoothed to 4.02★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Last updated 411 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
48
Momentum
Holding steady
0.0
Velocity
places per keyword, 28d
44%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| whitelabel | #11 | #15 | up 1 |
| custom registration url your tag | #16 | #20 | up 4 |
| custom login url your tag | #18 | #23 | down 2 |
| whitelabel plugin | #13 | #18 | up 1 |
10 searches this plugin appeared in over the last 90 days, 4 listed. 6 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “whitelabel” to your wp.org tags. You rank #11 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
- One page off on “custom registration url”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 531 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v1.0.3 · 15 Sep 2025
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ xszejdi6.7y ago
Perfect!
Read on wp.org ↗ - ★★★★★ duonghuuthinh8.2y ago
It works with wordpress 4.9.8
Read on wp.org ↗ - ★★★★★ stereoworld10.1y ago
Installed it, changed the URLs (not very clear I might add) and locked myself out. Entering correct login details just refreshed the page until I went BACK to wp-admin, where I was already logged in. Pile of rubbish. Avoid.
Read on wp.org ↗ - ★★★★★ idowebwork10.1y ago
Allows for changing the login, registration, lost password, and logout URLs to something custom. Works great under 4.6.1, even though it does not say it’s tested under anything above 4.2.10.
Read on wp.org ↗ - ★★★★★ bostiq10.2y ago
Not to be rude, but just went to your WPHelpDesk site and just typed https://wphelpdesk.com/wp-admin and it redirected to the login page of that site revealing it’s a WP site. So, again, what is the point?
Read on wp.org ↗ - ★★★★★ Basmati10.2y ago
very nice features but i got an internal server error 500. in case of internal server error 500 you have to edit the .htaccess who rewrites the urls and import the latest wp database backup. don’t install without backup and knowledge of phpmyadmin – the only way to import the latest database, because you won’t be able to access /wp-admin/
Read on wp.org ↗ - ★★★★★ monzu0210.3y ago
i just tried this plugin after i change the login url i tried wp-login.php and it redirecting to new url. if its redirecting to new url then this plugin is useless. this plugin should give 404 on wp-login.php
Read on wp.org ↗ - ★★★★★ Himanshu10.4y ago
very light weight plugin which is i want, it’s working perfectly on my site
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.0.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 865 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 1 of 2 tags appear in the text; "custom registration url" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-18 900+ → 1K+ up after 62 days in tier
- 2025-07-18 1K+ → 900+ down after 1 days in tier
- 2025-07-17 900+ → 1K+ up after 10 days in tier
- 2025-07-07 1K+ → 900+ down after 1 days in tier
- 2025-07-06 900+ → 1K+ up after 1 days in tier
- 2025-07-05 1K+ → 900+ down after 233 days in tier
- 2024-11-14 2K+ → 1K+ down after 119 days in tier
- 2024-07-18 1K+ → 2K+ up after 668 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 1 shared tag A -
Rename wp-admin login 9K+ installs · 3.9★ · 1 shared tag B -
Login Page Styler – Custom WordPress Login Page Customizer & Security 2K+ installs · 4.3★ · 1 shared tag B -
Block wp-login 600+ installs · 4.2★ · 1 shared tag A -
Hide WP Admin Login 500+ installs · 3.6★ · 1 shared tag -
Rename wp-login.php to anything you want 500+ installs · 4.2★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Custom Login URL into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-login-url" width="480" height="300" style="border:0" loading="lazy" title="Custom Login URL — Plugin Pulse"></iframe> Custom Login URL: 1K+ active installs, 3.8★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-login-url
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.