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wp.org search vs our merit ranking: “whitelabel plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “whitelabel plugin”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

F4 Simple White Label shows at wp.org #1 but places #14 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BlogVault Backup & Staging places #12 on merit, 4.6★ from 332 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #2 1 too low 2 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (559) wp.org #3 ↑3 1 too low 3 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #4 ↓1 1 too low 4 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #7 3 too low 5 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #8 3 too low 6 The WP Remote WordPress Plugin 30K+ · 4.6★ (74) wp.org #6 ↓1 7 Unbloater 5K+ · 5.0★ (17) wp.org #5 ↓1 2 too high 8 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #14 ↑1 6 too low 9 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #10 1 too low 10 WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55) wp.org #9 1 too high 11 Leaflet Maps Marker (Google Maps, OpenStreetMap, Bing Maps) 9K+ · 4.6★ (244) wp.org #16 ↑1 5 too low 12 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #22 10 too low 13 Swift Performance Lite 6K+ · 3.6★ (125) wp.org #12 ↑1 1 too high 14 F4 Simple White Label 200+ · 5.0★ (1) wp.org #1 13 too high 15 Backup and Staging by WP Time Capsule 10K+ · 4.0★ (128) wp.org #19 ↑1 4 too low 16 Ocean Extra 400K+ · 3.3★ (67) wp.org #11 5 too high 17 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #15 ↑1 2 too high 18 C Custom Login URL 1K+ · 3.8★ (18) wp.org #13 ↑1 5 too high 19 Custom Adobe Fonts (Typekit) 60K+ · 4.4★ (8) wp.org #23 4 too low 20 SEO Audit – WP Site Auditor 100+ · 5.0★ (3) wp.org #17 ↑1 3 too high 21 SEOJuice 60+ · 0.0★ (0) wp.org #18 ↑1 3 too high 22 Rampex.io Payment Gateway 30+ · 0.0★ (0) wp.org #21 1 too high 23 Smitacs Transaction Gateway for PPOB — · 5.0★ (1) wp.org #20 3 too high 24 Maintenance Reports by webcycle — · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.