Better Badge – Custom Product Badges for WooCommerce
by InnoCodia · eCommerce
Also makes 2 other plugins · 610+ installs across the portfolio →
Create eye-catching product badges and labels for your WooCommerce store in seconds. 100+ built-in product badges. Fully customizable.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
600+
≈620 estimated
Momentum
+65%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce labels” and “product labels” for “sale badge” and “trust badge”. “woocommerce labels” isn't earning its slot: you're not in the first 24 results for its own search. “sale badge” sits at #4 untagged, close enough for a declared tag to move it up. “product labels” isn't earning its slot: it only gets you to #21. “trust badge” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,744 eCommerce plugins
Install conversion
How it's measured →2.9%
of downloads still active
At least 600 of 20.4K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,140 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 62 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 9 reviews, smoothed to 4.24★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+0.8
Velocity
places per keyword, 28d
43%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom badges your tag | #1 | #3 | up 3 |
| product badge | #1 | #1 | 0 |
| custom badge | #1 | #3 | up 1 |
| product badges your tag | #3 | #8 | up 2 |
| badge | #5 | #10 | down 3 |
| new badge | #2 | #4 | up 1 |
| wc badge | #2 | #4 | up 3 |
| trust badge | #4 | #9 | down 1 |
| sale badge | #4 | #9 | 0 |
| woocommerce badge | #5 | #13 | up 1 |
| badges | #9 | #17 | down 1 |
| woocommerce badges your tag | #9 | #19 | down 1 |
| website badge | #4 | #15 | 0 |
| trust badges | #7 | #11 | down 2 |
| custom product | #13 | #24 | up 2 |
| product labels your tag | #21 | #21 | 0 |
| woocommerce sale badges | #10 | #20 | down 1 |
| product questions | #24 | #22 | — |
| product vendors | #23 | #24 | down 3 |
| multi seller | #24 | #21 | — |
| woocommerce labels your tag | Not in the top 24 | ||
119 searches this plugin appeared in over the last 90 days, 20 listed. 97 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce labels” and “product labels” for “sale badge” and “trust badge”. “woocommerce labels” isn't earning its slot: you're not in the first 24 results for its own search. “sale badge” sits at #4 untagged, close enough for a declared tag to move it up. “product labels” isn't earning its slot: it only gets you to #21. “trust badge” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 12 Dec 2024 · 688 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
62
releases in the last 12 months
3d ago
latest release · v1.5.1 · 28 Oct 2026
131
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 58 days ago and a band this size takes about a year or more to cross, so the real count is still just over 600.
At the current install trend, crossing 700+ in roughly 63 days.
Install history since 12 Dec 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ Sabbir Mahmud10mo ago
The plugin is nice and user-friendly but since I am new with badge plugins, I had to ask for their assistance several time and they were really friendly and helpful every time. Honestly, it’s difficult to find such cordial service with WordPress plugins nowadays. Keep up the good work guys.
Read on wp.org ↗ - ★★★★★ mohamedelryan110mo ago
استخدمت إضافة Better Badge – Custom Product Badges for WooCommerce على متجر ووكومرس عندي، والإضافة أدّت الغرض اللي كنت محتاجه بالضبط من غير أي تعقيد. أهم حاجة شدتني فيها إنها بتخليني أضيف شارات للمنتجات بسهولة جدًا، سواء شارات يدوية زي عرض خاص أو منتج جديد، أو شارات تلقائية بتظهر لو المنتج عليه خصم أو داخل تصنيف معين. التحكم في مكان الشارة وشكلها ولونها واضح ومباشر ومفيش إعدادات معقدة. الإضافة شغالة بثبات، وما حصلش أي تعارض مع القالب أو ووكومرس، وده كان مهم بالنسبة لي. كمان الأداء كويس جدًا وما لاحظتش أي تأثير سلبي على سرعة الموقع. من وجهة نظري، الإضافة مناسبة جدًا لأي حد عنده متجر ووكومرس وعايز يبرز العروض أو المنتجات المهمة بشكل واضح من غير ما يدخل في تخصيصات أو أكواد. بتدي شكل احترافي للمنتجات وبتسهّل على العميل إنه ياخد قرار الشراء. أنصح بيها خصوصًا للناس اللي بتدور على حل بسيط وعملي لشارات المنتجات بدون تعقيد.
Read on wp.org ↗ - ★★★★★ Janke11mo ago
Great plugin – it does exactly what I need for my WooCommerce store. The ready-made badges and simple customization options make it easy to match my brand and highlight important offers. The UI is very clean and easy to use, so setting up badges for products and categories took just a few minutes. I also like the scheduling and discount badges. Support was quick and helpful, so it’s an easy 5-star from me. This topic was modified 7 months, 4 weeks ago by Janke.
Read on wp.org ↗ - ★★★★★ Eduard Doloc11mo ago
the plugin is fine, but there are a lot of spam ads in the dashboard because of it! update: maintaining my initial rating, have a un-dismissable 5 star review notice. update 2: the author has reached out and they are sorry for the spam and fixed the issue; I am currently testing on multiple websites and it seems to work very well with 20k+ products. This topic was modified 8 months ago by Eduard Doloc. This topic was modified 6 months ago by Eduard Doloc. This topic was modified 4 months, 2 weeks ago by Eduard Doloc. Reason: re-evaluation
Read on wp.org ↗ - ★★★★★ martin_es12mo ago
Has all options needed, easy to setup. There was an issue with our custom product page and the support solved it immediately!
Read on wp.org ↗ - ★★★★★ humpataa1.0y ago
works great, easy to setup, quick support, thank you!
Read on wp.org ↗ - ★★★★★ christianschafer1.0y ago
Finally, a lightweight product badge plugin that does exactly what I needed for my Woo store. I ran into a small issue, but the support team was top-notch and fixed it like a charm. Works smoothly now!
Read on wp.org ↗ - ★★★★★ marufahmed0071.3y ago
I’m using the Better Badge plugin for my WordPress store, and it’s been a great experience! The badges look professional and really help highlight products. Setup was simple, and when I needed help, the support team responded quickly and solved my issue right away. Highly recommended!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create eye-catching product badges and labels for your WooCommerce store in seconds. 100+ built-in product..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 9 more.
- ✓ Headings and lists 9 headings and 5 lists.
- ✓ Enough to quote 5,661 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "custom badges", "WooCommerce labels" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-03 500+ → 600+ up after 73 days in tier
- 2026-06-22 400+ → 500+ up after 38 days in tier
- 2026-05-15 300+ → 400+ up after 45 days in tier
- 2026-03-31 200+ → 300+ up after 2 days in tier
- 2026-03-29 300+ → 200+ down after 1 days in tier
- 2026-03-28 200+ → 300+ up after 24 days in tier
- 2026-03-04 100+ → 200+ up after 49 days in tier
- 2026-01-14 90+ → 100+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
QODE Badges for WooCommerce 20+ installs · 3.6★ · 4 shared tags -
Unlimited Product Labels and Product Badges for WooCommerce – Elegant Labels 100+ installs · 4.1★ · 3 shared tags B -
Product Labels for WooCommerce 10+ installs · 3.6★ · 3 shared tags -
Storzen Product Badge Rules for WooCommerce — installs · 3.6★ · 3 shared tags -
Advanced Product Labels for WooCommerce 10K+ installs · 4.8★ · 2 shared tags A -
Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Better Badge – Custom Product Badges for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-product-badge-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Better Badge – Custom Product Badges for WooCommerce — Plugin Pulse"></iframe> Better Badge – Custom Product Badges for WooCommerce: 600+ active installs, 5.0★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-product-badge-for-woocommerce
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