Advanced Woo Labels – Product Labels & Badges for WooCommerce
by ILLID · eCommerce
Also makes 3 other plugins · 71.2K+ installs across the portfolio →
Labels plugin for WooCommerce. Create labels/badges with custom styles and text for any of your WooCommerce products.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce” for “label”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “label” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 71 average across 9,786 eCommerce plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 10K of 900.4K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 25 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 64 reviews, smoothed to 4.61★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| labels your tag | #1 | #1 | 0 |
| product labels your tag | #2 | #3 | down 1 |
| woocommerce labels your tag | #4 | #3 | 0 |
| badges your tag | #6 | #8 | down 1 |
| label | #4 | #4 | 0 |
| product label | #4 | #6 | down 1 |
| shipping labels | #5 | #5 | 0 |
| product badges | #6 | #2 | up 1 |
| product badge | #6 | #4 | 0 |
| woo | #11 | #14 | up 2 |
| badge | #7 | #8 | down 1 |
| sale badge | #8 | #5 | 0 |
| custom labels | #5 | #6 | down 2 |
| woocommerce badge | #10 | #7 | up 2 |
| woocommerce badges | #10 | #6 | 0 |
| wcfm | #11 | #10 | down 1 |
| dokan | #12 | #8 | up 2 |
| multivendor marketplace | #12 | #13 | up 2 |
| product vendors | #13 | #14 | down 1 |
| woo product table | #13 | #17 | 0 |
| woocommerce your tag | Not in the top 24 | ||
163 searches this plugin appeared in over the last 90 days, 20 listed. 130 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce” for “label”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “label” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 30.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
25
releases in the last 12 months
14d ago
latest release · v2.54 · 19 Oct 2026
115
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 25 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ granatdesign9mo ago
Works great!
Read on wp.org ↗ - ★★★★★ baastool9mo ago
Made a suggestion to be able to have different font sizing on mobile/desktop which was implemented almost straight away – really impressive.
Read on wp.org ↗ - ★★★★★ marcogeh10mo ago
Cool plugin and great support I really like the plugin and it does exactly what you want it to do. Even when I had problems, support was immediately available. I can recommend this plugin to anyone who needs badges. Best regardsMarco
Read on wp.org ↗ - ★★★★★ Renaat11mo ago
This WooCommerce label plugin has amazing styling options, it is easy to use and one of the best WC label plugins. I lost so much time styling an official WC promoted label plugin, until I found this one. Now I was able to style and set up the labels on my products with ease.
Read on wp.org ↗ - ★★★★★ merlinmosaica1.2y ago
I found this plugin after paying for another that was so hard to use, and still didn’t work. My site is highly customized, but this plug-in worked straight up. It is very easy to configure, and I love the display image that changes as you configure. the free version is more than enough for my needs. I couldn’t be happier! Thanks so much!
Read on wp.org ↗ - ★★★★★ Steve1.3y ago
I love this plugin! I love its simplicity and the fact that I can hand it over to my clients to create their own labels and conditions. I’ve used it on several sites and recently had an issue with a fairly specific use case. Michael logged in, diagnosed & resolved the issue in record time. Highly recommended
Read on wp.org ↗ - ★★★★★ probitpt1.6y ago
I found this plugin by chance—perfect for my needs, but I had trouble making it work with another plugin. Support quickly provided a clear solution that worked perfectly. Great plugin and excellent support! Thanks!
Read on wp.org ↗ - ★★★★★ karinidentitet2.1y ago
The plugin is easy to use and works perfectly once set up. I needed help from the support team, as I also use other plugins which interfered. They have excellent customer support and solved it quickly. Thank you!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.48 Update – Change admin page link to new kramakit domain 2.48
- — Version 2.47 Update – Tested with WC 10.9 Fix – Labels display conditions based on sales count for HPOS table 2.47
- — Version 2.46 Fix – Add additional sanitize for custom css options Fix – Styles for admin page emojis selector 2.46
- — Version 2.45 Update – Tested with WC 10.8 2.45
- — Version 2.44 Update – Change settings page styles related to WP7 styles changes Fix – But with taxonomy labels with WPML plugin 2.44
- — Version 2.43 Update – Fix logic for label conditions with Any value Fix – Bug with product bundles stock status conditions Fix – Update styles for multi select admin fields 2.43
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (2.54). Sites still on an older version should update.
- Patched Medium · 5.4 Advanced Woo Labels – Product Labels & Badges for WooCommerce <= 2.51 - Improper Authorization to Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2026-09-30 CVE-2026-12241 Improper Neutralization of Input During Web Page Generation Affects <= 2.51 Patched in 2.52
- Patched Medium · 6.4 Advanced Woo Labels <= 2.48 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'bg_color' Parameter ↗2026-07-31 CVE-2026-15662 Improper Neutralization of Input During Web Page Generation Affects <= 2.48 Patched in 2.49
- Patched Medium · 6.4 Advanced Woo Labels <= 2.15 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-04-04 CVE-2025-32188 Improper Neutralization of Input During Web Page Generation Affects <= 2.15 Patched in 2.16
- Patched Medium · 6.4 Advanced Woo Labels <= 2.01 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-09-30 CVE-2024-47622 Improper Neutralization of Input During Web Page Generation Affects <= 2.01 Patched in 2.02
- Patched Medium · 6.4 Advanced Woo Labels – Product Labels for WooCommerce <= 1.93 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-06-05 CVE-2024-35675 Improper Neutralization of Input During Web Page Generation Affects <= 1.93 Patched in 1.94
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Labels plugin for WooCommerce. Create labels/badges with custom styles and text for any of your WooCommerce..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 9 more.
- ✓ Headings and lists 9 headings and 7 lists.
- ✓ Enough to quote 10,143 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-31 9K+ → 10K+ up after 27 days in tier
- 2022-10-04 8K+ → 9K+ up after 53 days in tier
- 2022-08-12 7K+ → 8K+ up after 85 days in tier
- 2022-05-19 6K+ → 7K+ up after 114 days in tier
- 2022-01-25 5K+ → 6K+ up after 56 days in tier
- 2021-11-30 4K+ → 5K+ up after 63 days in tier
- 2021-09-28 3K+ → 4K+ up after 62 days in tier
- 2021-07-28 2K+ → 3K+ up after 83 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Product Labels for WooCommerce 10K+ installs · 4.8★ · 4 shared tags A -
WooCommerce Shipping 70K+ installs · 2.8★ · 2 shared tags C -
YITH WooCommerce Badge Management 10K+ installs · 3.0★ · 2 shared tags B -
Product Labels For Woocommerce (Sale Badges) 10K+ installs · 4.5★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Advanced Woo Labels – Product Labels & Badges for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/advanced-woo-labels" width="480" height="300" style="border:0" loading="lazy" title="Advanced Woo Labels – Product Labels & Badges for WooCommerce — Plugin Pulse"></iframe> Advanced Woo Labels – Product Labels & Badges for WooCommerce: 10K+ active installs, 5.0★ (64 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/advanced-woo-labels
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