Login Page Customizer – Customize Login Screen & Branding
by A WP Life · Login & Users
Also makes 31 other plugins · 78.5K+ installs across the portfolio →
Easily build a custom login page using the WordPress customizer. Customize login styles, logo, forms, and solve any link not found errors quickly.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Swap “custom login”, “login form” and “login design” for “customize login”, “login branding” and “login screen”. “custom login” isn't earning its slot: you're not in the first 24 results for its own search. “customize login” sits at #7 untagged, close enough for a declared tag to move it up. “login form” isn't earning its slot: you're not in the first 24 results for its own search. “login branding” sits at #10 untagged, close enough for a declared tag to move it up. “login design” isn't earning its slot: it only gets you to #23. “login screen” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 1K of 65.3K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 72 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.2★ over 5 reviews, smoothed to 4.02★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
36%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| login page customizer your tag | #6 | #22 | down 1 |
| customize login | #7 | #23 | 0 |
| branding your tag | #10 | #23 | up 1 |
| login page customize | #7 | #20 | up 1 |
| screen | #12 | #21 | up 1 |
| login screen | #12 | #24 | down 3 |
| customize login page | #9 | #23 | — |
| login branding | #10 | #21 | up 1 |
| login customizer | #11 | #23 | down 2 |
| login design your tag | #23 | #24 | down 2 |
| login page | #24 | #24 | down 2 |
| custom login customizer | #9 | #22 | 0 |
| login page logo | #10 | #24 | up 2 |
| wordpress customizer | #24 | #24 | 0 |
| login background | #22 | #23 | down 2 |
| bootstrap login form | #14 | #22 | down 1 |
| logo customizer | #13 | #21 | down 1 |
| custom login screen | #15 | #24 | down 2 |
| customize wordpress login page | #16 | #23 | 0 |
| change login page logo | #16 | #24 | down 1 |
| custom login your tag | Not in the top 24 | ||
| login form your tag | Not in the top 24 | ||
39 searches this plugin appeared in over the last 90 days, 20 listed. 14 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom login”, “login form” and “login design” for “customize login”, “login branding” and “login screen”. “custom login” isn't earning its slot: you're not in the first 24 results for its own search. “customize login” sits at #7 untagged, close enough for a declared tag to move it up. “login form” isn't earning its slot: you're not in the first 24 results for its own search. “login branding” sits at #10 untagged, close enough for a declared tag to move it up. “login design” isn't earning its slot: it only gets you to #23. “login screen” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
5mo ago
latest release · v2.1.5 · 1 Jun 2026
58
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.6 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 29 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ hqowcxz2.0y ago
uninstalled because everything is paid
Read on wp.org ↗ - ★★★★★ madamski904.5y ago
It’s ok, everything works
Read on wp.org ↗ - ★★★★★ mtkvoip6.1y ago
super
Read on wp.org ↗ - ★★★★★ zoyd6.8y ago
No form preview. No refresh page. Button login disapear on the form. (Rated 1 star because 0 star is not applicable) Pathetic !
Read on wp.org ↗ - ★★★★★ Meysmahdavi7.0y ago
I use this plugin 4 years … I Prefect… This topic was modified 6 years, 8 months ago by Meysmahdavi.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.1.5). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily build a custom login page using the WordPress customizer. Customize login styles, logo, forms, and s..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 11 lists.
- ✓ Enough to quote 2,569 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "branding", "login design" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-03-13 900+ → 1K+ up after 10 days in tier
- 2024-03-03 800+ → 900+ up after 14 days in tier
- 2024-02-18 700+ → 800+ up after 14 days in tier
- 2024-02-04 600+ → 700+ up after 19 days in tier
- 2024-01-16 500+ → 600+ up after 97 days in tier
- 2023-10-11 600+ → 500+ down after 1 days in tier
- 2023-10-10 500+ → 600+ up after 1 days in tier
- 2023-10-09 600+ → 500+ down after 149 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Login Look Customizer — installs · 3.6★ · 3 shared tags -
Custom Login 10K+ installs · 3.7★ · 2 shared tags B -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 2 shared tags A -
Custom Login Page by SeedProd 400+ installs · 4.3★ · 2 shared tags D -
Osom Modal Login 400+ installs · 4.5★ · 2 shared tags A -
Creative WP Login Page 300+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Login Page Customizer – Customize Login Screen & Branding into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/customizer-login-page" width="480" height="300" style="border:0" loading="lazy" title="Login Page Customizer – Customize Login Screen & Branding — Plugin Pulse"></iframe> Login Page Customizer – Customize Login Screen & Branding: 1K+ active installs, 3.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/customizer-login-page
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