Custom Login
by Austin · Admin & Utilities
Also makes 4 other plugins · 15K+ installs across the portfolio →
Custom Login allows you to easily customize your admin login page, works great for client sites!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
10K+
≈17K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “admin”, “branding” and “customization” for “custom logo”, “email notify on admin login” and “admin login”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “custom logo” sits at #15 untagged, close enough for a declared tag to move it up. “branding” isn't earning its slot: you're not in the first 24 results for its own search. “email notify on admin login” sits at #16 untagged, close enough for a declared tag to move it up. “customization” isn't earning its slot: you're not in the first 24 results for its own search. “admin login” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 10K of 1.4M lifetime downloads are still running, in line with its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 79 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.6★ over 97 reviews, smoothed to 3.77★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom login your tag | #8 | #11 | up 2 |
| custom login logo | #3 | #5 | up 1 |
| custom admin login | #9 | #14 | up 3 |
| login branding | #6 | #11 | 0 |
| login logo customization | #6 | #8 | — |
| login logo | #12 | #16 | down 1 |
| login customization | #7 | #8 | 0 |
| custom custom login | #8 | #11 | 0 |
| add client logo to login page | #8 | #10 | 0 |
| custom login page | #14 | #20 | 0 |
| admin login | #21 | #18 | down 2 |
| custom logo | #15 | #15 | up 2 |
| admin login page | #22 | #20 | 0 |
| customization login page | #9 | #9 | — |
| admin login customization | #9 | #9 | 0 |
| email notify on admin login | #16 | #18 | up 1 |
| admin custom login | #10 | #15 | up 2 |
| custom login plugin | #11 | #18 | down 1 |
| login custom | #11 | #18 | 0 |
| login redirect login page customize | #12 | #14 | 0 |
| admin your tag | Not in the top 24 | ||
| branding your tag | Not in the top 24 | ||
| customization your tag | Not in the top 24 | ||
| logo your tag | Not in the top 24 | ||
97 searches this plugin appeared in over the last 90 days, 20 listed. 55 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “admin”, “branding” and “customization” for “custom logo”, “email notify on admin login” and “admin login”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “custom logo” sits at #15 untagged, close enough for a declared tag to move it up. “branding” isn't earning its slot: you're not in the first 24 results for its own search. “email notify on admin login” sits at #16 untagged, close enough for a declared tag to move it up. “customization” isn't earning its slot: you're not in the first 24 results for its own search. “admin login” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 20.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v5.1.3 · 13 Aug 2026
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; the previous band took 2 years to cross, which places it about 74% of the way through.
Install history since 11 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ wfcrafts4.2y ago
Just DON’T do it
Read on wp.org ↗ - ★★★★★ moisture90634.3y ago
now destroyed completely by the author’s greed This topic was modified 3 years, 11 months ago by moisture9063.
Read on wp.org ↗ - ★★★★★ surafelteferi5.8y ago
Pay for everything plugin!! This topic was modified 5 years, 6 months ago by surafelteferi.
Read on wp.org ↗ - ★★★★★ mostafashenawy867.0y ago
It doesn’t work This topic was modified 6 years, 8 months ago by mostafashenawy86.
Read on wp.org ↗ - ★★★★★ Bruno Braga8.3y ago
I use this plugin in all my sites. It’s simple and objective, never gave me any problems.
Read on wp.org ↗ - ★★★★★ Habibillah8.9y ago
not worked when I implement logo in [ link redacted ] This topic was modified 8 years, 7 months ago by Jan Dembowski. This topic was modified 8 years, 7 months ago by Jan Dembowski. Reason: Removing link
Read on wp.org ↗ - ★★★★★ mmt559.3y ago
Best plugin
Read on wp.org ↗ - ★★★★★ damngood9.4y ago
I am a coder, but I tried this to save time and experiment. Works perfect!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 5.1.2.2 Upstream dependency updates from thefrosty/wp-utilities. Don’t load vendor/autoload.php if already autoloaded externally. 5.1.2.2
- — Version 5.1.2.1 Fix edge case Fatal error found in legacy plugins using Hash from thefrosty/wp-utilities update. 5.1.2.1
- — Version 5.1.2 Bump thefrosty/wp-utilities. 5.1.2
- — Version 5.1.1 Resolve gettext mixed type fatal error. 5.1.1
- — Version 5.1.0 Bump js-yaml and standard by @dependabot[bot] Feature: Add Login style with srcset for responsive image backgrounds. 5.1.0
- — Version 5.0.2 Remove roave/security-advisories (due to political support on their README I don’t agree with). 5.0.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (5.1.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 71 languages, 1 at 90% or more
Plus 47 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Custom Login allows you to easily customize your admin login page, works great for client sites!"
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Twitter.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 2,566 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "branding", "logo" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-24 20K+ → 10K+ down after 733 days in tier
- 2024-04-21 30K+ → 20K+ down after 483 days in tier
- 2022-12-25 40K+ → 30K+ down after 456 days in tier
- 2021-09-25 50K+ → 40K+ down after 458 days in tier
- 2020-06-24 60K+ → 50K+ down after 375 days in tier
- 2019-06-15 70K+ → 60K+ down after 263 days in tier
- 2018-09-25 80K+ → 70K+ down after 356 days in tier
- 2017-10-04 90K+ → 80K+ down after 474 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
White Label CMS 200K+ installs · 4.6★ · 2 shared tags A -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 2 shared tags A - U Uber Login Logo 10K+ installs · 4.7★ · 2 shared tags D
-
YITH Custom Login 5K+ installs · 4.4★ · 2 shared tags C -
Birds Custom Login 4K+ installs · 4.7★ · 2 shared tags D -
Customize Login Image 3K+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Custom Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-login" width="480" height="300" style="border:0" loading="lazy" title="Custom Login — Plugin Pulse"></iframe> Custom Login: 10K+ active installs, 3.6★ (97 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-login
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