Customizer Reset – Export & Import
by David Vongries · Content & Feeds
Also makes 8 other plugins · 96.9K+ installs across the portfolio →
Reset, export, and import your WordPress Customizer settings with just one click of a button.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 72/100
Few reviews
Active installs
900+
≈990 estimated
Momentum
+30%
downloads vs prior 30d
Biggest opportunity: Swap “customizer” for “customizer settings”. “customizer” isn't earning its slot: you're not in the first 24 results for its own search. “customizer settings” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
72 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →2.9%
of downloads still active
At least 900 of 30.9K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 362 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-0.9
Velocity
places per keyword, 24d
0%
Breadth
of keywords climbing, 24d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| customizer reset your tag | #4 | #7 | 0 |
| customizer export your tag | #12 | #19 | down 2 |
| customizer import your tag | #16 | #19 | 0 |
| reset your tag | #17 | #16 | down 1 |
| reset customizer | #6 | #12 | 0 |
| customizer settings | #23 | #18 | up 1 |
| reset button | #20 | #21 | — |
| wordpress reset | #24 | #19 | — |
| customizer your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 8 listed. 3 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “customizer” for “customizer settings”. “customizer” isn't earning its slot: you're not in the first 24 results for its own search. “customizer settings” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “customizer export”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “customizer import”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
12mo ago
latest release · v1.4.1 · 3 Nov 2025
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 4.6 years to cross, so the real count is still just under 1K.
Install history since 21 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Aditya Thok2.7y ago
Very useful for development, thank you very much
Read on wp.org ↗ - ★★★★★ manuelvillarc4.5y ago
Thank you very much, other apps were not able to help me to export the customizer settings but this one did the job efficiently!
Read on wp.org ↗ - ★★★★★ site4sale4.9y ago
Плагин реально облегчает работу. Спасибо.
Read on wp.org ↗ - ★★★★★ Eduard Doloc5.5y ago
I consider this plugin a must-have for theme developers, it helps you a lot in testing configurations and porting them to child themes.
Read on wp.org ↗ - ★★★★★ Hugues5.7y ago
Thank you David, easy way to export customiser settings. What can I say? much like everything else your produce: it just works!! 😉
Read on wp.org ↗ - ★★★★★ Angrej Kumar6.3y ago
Thanks for such a nice plugin. Its been pain doing this customizer changes when you transfer the website. All changes gone, but with the help of such nice plugin I do it in just few steps. Advice: Please update your plugin to so people know it can be used for latest wordpress versions also. Thanks again dude. Nice work!
Read on wp.org ↗ - ★★★★★ WebMat6.4y ago
thanks, everything well done
Read on wp.org ↗ - ★★★★★ ncfan20306.9y ago
I find myself using this plugin more than I had expected. If you are looking for a plugin that can easily export and import customizer settings, this plugin is for you.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Reset, export, and import your WordPress Customizer settings with just one click of a button."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("if you want", "designed for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 1,534 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "customizer export", "customizer import" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 1K+ → 900+ down after 1667 days in tier
- 2021-12-16 800+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Customizer Export/Import 100K+ installs · 4.7★ · 3 shared tags A -
Customizer EX — installs · 3.6★ · 3 shared tags -
Customizer Backup & Reset 7K+ installs · 4.1★ · 2 shared tags B -
Reset Customizer 700+ installs · 4.1★ · 2 shared tags B -
Catch Import Export 30+ installs · 3.6★ · 2 shared tags -
Better Customizer Reset 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Customizer Reset – Export & Import into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/customizer-reset" width="480" height="300" style="border:0" loading="lazy" title="Customizer Reset – Export & Import — Plugin Pulse"></iframe> Customizer Reset – Export & Import: 900+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/customizer-reset
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