Customizer Backup & Reset
by WPZOOM · Backup
Also makes 17 other plugins · 246.1K+ installs across the portfolio →
Reset theme customizations made via WordPress Customizer with backup, export, and import features.
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Health
B 84/100
no flags
Active installs
7K+
≈7.6K estimated
Momentum
-2%
downloads vs prior 30d
Biggest opportunity: Swap “backup” and “export” for “customizations” and “backups”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “customizations” sits at #21 untagged, close enough for a declared tag to move it up. “export” isn't earning its slot: you're not in the first 24 results for its own search. “backups” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 7K of 196.3K lifetime downloads are still running, above its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-03-27The two newest reviews are 1-star, one reporting the reset and restore failing so the user lost all their customizer settings, while the older reviews were happy it worked as advertised and saved time.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 83 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 15 reviews, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| customizer reset your tag | #2 | #4 | 0 |
| reset theme | #2 | #4 | 0 |
| wordpress customizer | #3 | #5 | 0 |
| reset | #5 | #7 | 0 |
| customizer your tag | #5 | #8 | up 1 |
| reset astra customizer | #2 | #5 | 0 |
| customizer export | #3 | #5 | 0 |
| reset customizer | #3 | #5 | 0 |
| reset astra theme | #4 | #9 | 0 |
| customizer import | #5 | #9 | 0 |
| wp customizer | #6 | #13 | 0 |
| wordpress reset | #7 | #14 | 0 |
| theme customizer | #7 | #12 | 0 |
| reset wordpress | #8 | #16 | down 1 |
| customizations | #21 | #24 | up 2 |
| wordpress reset plugin | #10 | #17 | 0 |
| wp reset | #10 | #20 | down 1 |
| reset wp | #10 | #19 | down 1 |
| backups | #24 | #23 | — |
| backup your tag | Not in the top 24 | ||
| export your tag | Not in the top 24 | ||
| import your tag | Not in the top 24 | ||
60 searches this plugin appeared in over the last 90 days, 19 listed. 41 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “backup” and “export” for “customizations” and “backups”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “customizations” sits at #21 untagged, close enough for a declared tag to move it up. “export” isn't earning its slot: you're not in the first 24 results for its own search. “backups” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
3mo ago
latest release · v2.2.1 · 10 Aug 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 38% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 64% of the way through.
Install history since 1 Apr 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ revixi57mo ago
I use a very basic theme (GeneratePress) with a few customizer settings. I decided to use this plugin in order to find out if a CSS color problem came from Customizer settings. I made a backup and press the reset button… my problem was still there, so I press the button to restore the backup… nothing, it didn’t restore my settings… I lost all of them… now i’m stuck with a broken website that I have to start all over again.
Read on wp.org ↗ - ★★★★★ Nate Hoffelder5.5y ago
that was a waste of 3 minutes
Read on wp.org ↗ - ★★★★★ Clarus Dignus6.6y ago
Once installed, a “reset” button is added to the top of the customizer sidebar (to the left of the “save” button). Reliable plugin. Great convenience.
Read on wp.org ↗ - ★★★★★ Carolina Nymark6.6y ago
When developing themes this plugin makes it easier to test changes to customizer options.
Read on wp.org ↗ - ★★★★★ pastorjim6.8y ago
Nothing changed in my customized Hueman Pro Theme after reset
Read on wp.org ↗ - ★★★★★ shareyourvision7.9y ago
Needed to reset Sydney, worked as advertised
Read on wp.org ↗ - ★★★★★ davedon728.4y ago
Tried using it to reset Storefront theme but it did nothing. Perhaps it is not compatible with Storefront.
Read on wp.org ↗ - ★★★★★ -8.7y ago
I been looking for something like this for weeks..
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.0 Improved backup/export/import compatibility for option-based Customizer settings (Astra, GeneratePress, and similar themes) Fixed restore/import behavior for nested option arrays so backed up settings are restored more r 2.2.0
- — Version 2.1.0 NEW: Clean up inactive theme mods – Detects and removes old customizer settings from previously active themes that can cause colors, fonts, and other options to reappear when switching themes NEW: WPZOOM theme compatibil 2.1.0
- — Version 2.0.3 NEW: Added “Create Backup” button to save backups without resetting Fixed multisite compatibility 2.0.3
- — Version 2.0.2 Minor bug fix in WP 6.9 2.0.2
- — Version 2.0.1 Minor bug fix 2.0.1
- — Version 2.0.0 NEW: Redesigned UI with new customizer section panel NEW: Import/Export – Dual format support (JSON recommended, DAT for compatibility) NEW: Additional CSS Reset – Optional checkbox to reset Additional CSS along with the 2.0.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Reset theme customizations made via WordPress Customizer with backup, export, and import features."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Divi, Instagram, Facebook.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,351 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "customizer reset" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-21 8K+ → 7K+ down after 212 days in tier
- 2025-11-21 9K+ → 8K+ down after 216 days in tier
- 2025-04-19 10K+ → 9K+ down after 992 days in tier
- 2022-08-01 20K+ → 10K+ down after 968 days in tier
- 2019-12-07 10K+ → 20K+ up after 157 days in tier
- 2019-07-03 8K+ → 10K+ up after 84 days in tier
- 2019-04-10 5K+ → 8K+ up after 99 days in tier
- 2019-01-01 3K+ → 5K+ up after 275 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widget Importer & Exporter 200K+ installs · 4.6★ · 3 shared tags A -
Customizer Export/Import 100K+ installs · 4.7★ · 3 shared tags A -
Menu Backup & Restore + Import/Export 500+ installs · 4.1★ · 3 shared tags A -
WP Import Export Lite 40K+ installs · 4.0★ · 2 shared tags B -
Blaze Demo Importer 7K+ installs · 3.6★ · 2 shared tags - W WP Options Importer 6K+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Customizer Backup & Reset into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/customizer-reset-by-wpzoom" width="480" height="300" style="border:0" loading="lazy" title="Customizer Backup & Reset — Plugin Pulse"></iframe> Customizer Backup & Reset: 7K+ active installs, 4.2★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/customizer-reset-by-wpzoom
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