Coupon Plugin Lite
by Vicky Kumar · Email & Marketing
Create responsive coupon and deal boxes in WordPress. Built for affiliate marketers and bloggers to boost clicks, conversions, and affiliate sales.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
300+
≈390 estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate marketing” for “coupon plugin”. “affiliate marketing” isn't earning its slot: you're not in the first 24 results for its own search. “coupon plugin” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 300 of 13.7K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 118 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.8★ over 4 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.2
Velocity
places per keyword, 27d
28%
Breadth
of keywords climbing, 27d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| coupon plugin | #6 | #16 | 0 |
| coupon your tag | #17 | #22 | 0 |
| coupon website | #9 | #18 | 0 |
| affiliate boxes | #13 | #15 | up 1 |
| wp coupon plugin | #15 | #22 | up 2 |
| coupon page | #16 | #21 | 0 |
| wordpress coupon | #19 | #24 | up 1 |
| affiliate coupons | #24 | #21 | down 1 |
| discount coupon | #23 | #23 | 0 |
| affiliate marketing your tag | Not in the top 24 | ||
| coupons your tag | Not in the top 24 | ||
| deals your tag | Not in the top 24 | ||
| discount your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 9 listed. 20 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “affiliate marketing” for “coupon plugin”. “affiliate marketing” isn't earning its slot: you're not in the first 24 results for its own search. “coupon plugin” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 460 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.2.4 · 5 Jul 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 14 May 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ natrev1216.6y ago
Resolved. This topic was modified 6 years, 3 months ago by natrev121. This topic was modified 6 years, 3 months ago by natrev121.
Read on wp.org ↗ - ★★★★★ couponzguru8.9y ago
Finally a genuine plugin which is lite and solves the couponing problem with ease. Best thing is, it can give coupon functionality to any wordpress site and with zero seo changes / impact.
Read on wp.org ↗ - ★★★★★ sharadaxa8.9y ago
very good design and good work. this is what I was looking for
Read on wp.org ↗ - ★★★★★ Foeselinni8.9y ago
I love it, but you can’t copy/select the coupon code. I think the price of $20,99 is too high to buy it, but I like the look and feel.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.2.4). Sites still on an older version should update.
- Patched Medium · 6.4 Coupon Plugin <= 1.2.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-01-06 CVE-2024-12516 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.1 Patched in 1.2.2
- 2024-12-19 CVE-2024-56235 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.2 Patched in 1.2.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create responsive coupon and deal boxes in WordPress. Built for affiliate marketers and bloggers to boost c..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "perfect for").
- ✓ Names what it works with Mentions Facebook, Twitter.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 2,639 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-25 200+ → 300+ up after 1 days in tier
- 2022-10-24 300+ → 200+ down after 770 days in tier
- 2020-09-14 100+ → 300+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Coupons and Deals – WordPress Coupon Plugin 1K+ installs · 4.7★ · 3 shared tags A -
Deals and Coupons Lite 60+ installs · 4.4★ · 3 shared tags B -
Extended Coupon Features for WooCommerce FREE 10K+ installs · 4.8★ · 2 shared tags B -
YITH WooCommerce Gift Cards 10K+ installs · 3.4★ · 2 shared tags B -
Auto Coupons for WooCommerce 3K+ installs · 4.5★ · 2 shared tags A -
Discounts Per Payment Method on WooCommerce 1K+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Coupon Plugin Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/coupon-lite" width="480" height="300" style="border:0" loading="lazy" title="Coupon Plugin Lite — Plugin Pulse"></iframe> Coupon Plugin Lite: 300+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/coupon-lite
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