Coupon Plugin Lite
by Vicky Kumar · Email & Marketing
Create responsive coupon and deal boxes in WordPress. Built for affiliate marketers and bloggers to boost clicks, conversions, and affiliate sales.
85 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
239
now · peak 460
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v1.2.4
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-05-14 · 1,386 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 300–400 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 300–400
- Category
- Email & Marketing
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 4
- Last updated
- 56 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ natrev1216.4y ago
Resolved. This topic was modified 6 years, 3 months ago by natrev121. This topic was modified 6 years, 3 months ago by natrev121.
Read on wp.org ↗ - ★★★★★ couponzguru8.8y ago
Finally a genuine plugin which is lite and solves the couponing problem with ease. Best thing is, it can give coupon functionality to any wordpress site and with zero seo changes / impact.
Read on wp.org ↗ - ★★★★★ sharadaxa8.8y ago
very good design and good work. this is what I was looking for
Read on wp.org ↗ - ★★★★★ Foeselinni8.8y ago
I love it, but you can’t copy/select the coupon code. I think the price of $20,99 is too high to buy it, but I like the look and feel.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2025-01-06 CVE-2024-12516 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.1 Patched in 1.2.2
- 2024-12-19 CVE-2024-56235 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.2 Patched in 1.2.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-25 200+ → 300+ up after 1 days in tier
- 2022-10-24 300+ → 200+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Coupons and Deals – WordPress Coupon Plugin 1K+ installs · 4.7★ · 3 shared tags A -
Deals and Coupons Lite 50+ installs · 4.4★ · 3 shared tags B -
Extended Coupon Features for WooCommerce FREE 10K+ installs · 4.8★ · 2 shared tags A -
YITH WooCommerce Gift Cards 10K+ installs · 3.4★ · 2 shared tags B -
Auto Coupons for WooCommerce 3K+ installs · 4.5★ · 2 shared tags A -
Discounts Per Payment Method on WooCommerce 1K+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Coupon Plugin Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/coupon-lite" width="480" height="300" style="border:0" loading="lazy" title="Coupon Plugin Lite — Plugin Pulse"></iframe> Coupon Plugin Lite: 300+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/coupon-lite