Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More
by Syed Balkhi · Backup
Also makes 95 other plugins · 21.6M+ installs across the portfolio →
The best WordPress backup and migration plugin. Quickly and easily backup ,migrate, copy, move, or clone your site from one location to another.
91 health vs 71 average across 256 Backup plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
168.7K
now · peak 1.3M
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v1.5.16.1
128
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1M+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2015-05-20 · 1,481 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
- Annual price per customer. $79–$149 a year, typical for Backup plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 1M–2M active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 1M–2M
- Category
- Backup
- Pro tier
- detected (known freemium plugin with a public paid tier)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 4,927
- Last updated
- 95 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-17Reviewers keep praising Duplicator for easy site migrations and backups, with one recent 1-star complaint about unsolicited marketing emails sent under the site's name.
Recent reviews
All reviews on wp.org ↗- ★★★★★ iznet1mo ago
I had to move my site from old hosting to new hosting. I was panic because I didn’t know how to move my data.This duplicator saved me at the situation. Thanks
Read on wp.org ↗ - ★★★★★ sblar1mo ago
Install, activate and enjoy 🙂
Read on wp.org ↗ - ★★★★★ james43112mo ago
Warning! Using Duplicator on your website could lead to you being banned from your transactional email sending service! I do not appreciate this plugin disguising marketing emails as “Weekly Summaries” and sending them to me from my website without my consent. This is extremely underhanded behaviour, and especially problematic if your website uses a transactional email sending service which explicitly forbids the use of its service for marketing emails.
Read on wp.org ↗ - ★★★★★ Cynthia2mo ago
Moving the hosting from one server to another has never been easier. thank you for your job und the work!!!
Read on wp.org ↗ - ★★★★★ analyst0012mo ago
Duplicator is simply a 6-Star plugin, keep it up good people, you took me out of sinkhole 😉
Read on wp.org ↗ - ★★★★★ Madame Labs2mo ago
Me ajudou a controlar os backups do meu site e dos meus clientes
Read on wp.org ↗ - ★★★★★ aschi2mo ago
As I have a local staging page of the online-site, I copy often the whole site either up or down. Of course I know how to do it with FTP and changing some files – but Duplicator is stressless and works everytime and without errors. Really very good Tool! I had another Tool for my regular Backup – but I am changing now to Duplicator, because it is much easier to restore from backup. Just delete the content of the database (but keep the empty database) and all WordPreess files. Then you can restore, using the names and passwords for that site. Easily done. Recommended Plugin! Regards Aschi
Read on wp.org ↗ - ★★★★★ josblomsma2mo ago
Works very well, even in the free version.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence15 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 5.3 Duplicator <= 1.5.9 - Full Path Disclosure ↗2024-07-10 CVE-2024-6210 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.5.9 Patched in 1.5.10
- Critical · 9.8 Duplicator < 1.3.0 - Unauthenticated Remote Code Execution ↗2023-12-15 CVE-2018-25095 Improper Control of Generation of Code ('Code Injection') Affects < 1.3.0 Patched in 1.3.0
- Critical · 9.8 Duplicator <= 1.5.7 AND Duplicator Pro < 4.5.14.2 - Unauthenticated Sensitive Information Exposure ↗2023-12-04 CVE-2023-6114 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.5.7 Patched in 1.5.7.1
- 2022-07-27 CVE-2022-2552 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.4.7 Patched in 1.4.7.1
- 2022-07-27 CVE-2022-2551 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.4.7 Patched in 1.4.7.1
- High · 7.5 Duplicator < 1.3.28 - Directory Traversal ↗2020-02-28 CVE-2020-11738 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects < 1.3.28 Patched in 1.3.28
- Critical · 9.8 Duplicator <= 1.2.41 - Sensitive Information Disclosure leading to Remote Code Execution ↗2018-08-29 CVE-2018-17207 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.2.40 Patched in 1.2.42
- Medium · 6.1 Duplicator <= 1.2.32 - Cross-Site Scripting ↗2018-03-15 CVE-2018-7543 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.32 Patched in 1.2.33
- 2017-11-07 CVE-2017-16815 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.28 Patched in 1.2.30
- Medium · 6.5 Duplicator < 1.1.4 - Cross-Site Request Forgery ↗2016-02-09 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.1.4 Patched in 1.1.4
- 2015-08-15 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 0.5.28 Patched in 0.5.28
- High · 8.8 Duplicator <= 0.5.14 - SQL Injection ↗2015-04-10 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 0.5.14 Patched in 0.5.16
- 2014-08-01 CVE-2013-4625 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 0.4.4 Patched in 0.4.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 64 languages, 16 at 90% or more
Plus 40 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UpdraftPlus: WP Backup & Migration Plugin 3M+ installs · 4.8★ · 5 shared tags A -
Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 4 shared tags A -
BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 4 shared tags A -
Total Upkeep – WordPress Backup Plugin plus Restore & Migrate by BoldGrid 50K+ installs · 4.8★ · 4 shared tags A -
WP Database Backup – Unlimited Database & Files Backup by Backup for WP 30K+ installs · 4.4★ · 4 shared tags A -
Backup, Restore and Migrate your sites with XCloner 10K+ installs · 4.2★ · 4 shared tags A
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<iframe src="https://plugins.wpmayor.com/embed/duplicator" width="480" height="300" style="border:0" loading="lazy" title="Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More — Plugin Pulse"></iframe> Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More: 1M+ active installs, 4.9★ (4,927 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/duplicator