SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments
by SureCart · eCommerce
Sell online with a fast WordPress shop: Stripe & PayPal checkout, digital downloads, subscriptions, order bumps, upsells & affiliates.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
80K+
≈87K estimated
Momentum
+36%
downloads vs prior 30d
Biggest opportunity: Swap “shopping cart”, “ecommerce” and “recurring payments” for “order bumps”, “order bump” and “software licensing”. “shopping cart” isn't earning its slot: it only gets you to #24. “order bumps” sits at #5 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: it only gets you to #14. “order bump” sits at #6 untagged, close enough for a declared tag to move it up. “recurring payments” isn't earning its slot: it only gets you to #14. “software licensing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 9,751 eCommerce plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 80K of 4M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 58 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 288 reviews, smoothed to 4.70★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| physical products | #1 | #1 | 0 |
| surecart | #1 | #1 | 0 |
| selling | #1 | #1 | 0 |
| digital downloads | #2 | #2 | up 2 |
| easy digital downloads upsells | #1 | #1 | 0 |
| dunning | #3 | #1 | 0 |
| order bumps | #5 | #5 | up 8 |
| digital shop | #3 | #2 | up 1 |
| donations | #9 | #7 | up 1 |
| digital | #9 | #4 | up 2 |
| sell digital products | #6 | #5 | up 1 |
| downloads | #10 | #7 | up 6 |
| online store your tag | #11 | #8 | up 1 |
| software licensing | #6 | #4 | 0 |
| order bump | #6 | #5 | up 7 |
| sell digital print | #4 | #4 | 0 |
| easy digital downloads discount | #4 | #4 | 0 |
| subscriptions your tag | #13 | #8 | 0 |
| digital products | #8 | #6 | 0 |
| ecommerce your tag | #14 | #10 | down 5 |
408 searches this plugin appeared in over the last 90 days, 20 listed. 316 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “shopping cart”, “ecommerce” and “recurring payments” for “order bumps”, “order bump” and “software licensing”. “shopping cart” isn't earning its slot: it only gets you to #24. “order bumps” sits at #5 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: it only gets you to #14. “order bump” sits at #6 untagged, close enough for a declared tag to move it up. “recurring payments” isn't earning its slot: it only gets you to #14. “software licensing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “ecommerce”. Down 5 places since 2026-08-02, now #14. Check what shipped around then, and what moved above you.
- One page off on “online store”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “recurring payments”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 209.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
58
releases in the last 12 months
3d ago
latest release · v4.11.0 · 28 Oct 2026
291
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 70% of the way through.
Install history since 17 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ chr.schmitz4mo ago
I’ve had an excellent experience with SureCart. The platform is incredibly easy to set up, yet it’s packed with powerful features that make managing products, payments, and subscriptions a breeze. Despite its capabilities, the interface remains intuitive and user-friendly, so you can get up and running quickly without feeling overwhelmed. What really sets SureCart apart, though, is their customer support. It is absolutely awesome. Every time I’ve needed help, the team has been responsive, knowledgeable, and genuinely committed to solving my issue. It’s rare to find support that’s this fast, friendly, and effective.
Read on wp.org ↗ - ★★★★★ micksystems4mo ago
An excellent plugin and even better customer service. I’ve encountered a few issues, and the SureCart team has always responded quickly, been thorough, and pinpointed the exact cause of the problem. I use SureCart on one site to sell my ebooks, as well as on another site as part of a multi-product setup with custom licenses, and it works like a charm. Thank you to the entire team for this product and the support.
Read on wp.org ↗ - ★★★★★ GregW4mo ago
I was very excited to use SureCart as it appeared simple to use and quick to install various product options. But, and this really is a big BUT, your store order data is not held on your website but in SureCarts cloud service. That for me is a big NO THANKS. If there was an option to choose where to store your data, e.g. locally or in SureCart cloud then it would be a winner and worth 5 stars. Even ChatGPT said not to use it LOL due to the data storage issue. This topic was modified 1 week, 4 days ago by GregW. Reason: Delete This topic was modified 1 week, 4 days ago by GregW. This topic was modified 1 week, 4 days ago by GregW. Reason: learnt a bit more about it as I used it This topic was modified 1 week, 4 days ago by GregW. This topic was modified 1 week, 4 days ago by GregW.
Read on wp.org ↗ - ★★★★★ carrieal4mo ago
I have been using SureCart on my clipart website for several months, and I recently ran into a complex technical issue that had me completely stumped. I was at my wit’s end after trying everything I could think of to make the shopping cart work correctly. Enter the SureCart support team, and in particular Nodari. From the very first response, he was patient, thorough, knowledgeable, and incredibly kind. He did not just send me a generic list of things to try — he actually logged into my site and ran test purchases himself. The issue turned out to involve multiple contributing factors including duplicate pages (my fault), webhook configuration, caching conflicts, and even a browser extension and an email address conflict that were interfering with the checkout process (Probably most of which were also all my own fault). He systematically worked through every single possibility without ever making me feel rushed, confused, or like I was asking too many questions. One thing that was absolutely positive was that I was communicating with Nodari the entire time, and not being moved around to other support reps to pick up where he had left off. He also created a 100% off “test” coupon to allow live purchase tests without incurring any Stripe charges. What truly sets the SureCart Team apart is the communication style I experienced during the troubleshooting process. Explanations were always clear, suggestions were spot-on, and follow-up consistently occurred until the issue was completely resolved — not just partially fixed. My small clipart business was treated with the same care and attention I imagine is given by SureCart to much larger clients. If you are considering SureCart for your digital products store, do not hesitate. Not only is the platform powerful and feature-rich, but knowing that this caliber of support is behind it makes it an absolute no-brainer. SureCart is lucky to have Nodari on their team, and I am lucky to have had him help me. Ten out of ten — would recommend without hesitation! This topic was modified 2 weeks, 4 days ago by carrieal. This topic was modified 2 weeks, 4 days ago by carrieal. This topic was modified 2 weeks, 4 days ago by carrieal.
Read on wp.org ↗ - ★★★★★ Davor Nikolic5mo ago
We’ve been using SureCart to manage subscriptions for our clients across a variety of services that we offer, and our experience has been excellent. As an IT company, we need a reliable, flexible, and easy-to-manage subscription platform, and SureCart has delivered exactly that. The system works smoothly, is user-friendly, and integrates well into our workflow. What stands out the most is the support team. Whenever we’ve needed assistance, they’ve been responsive, professional, and quick to help resolve any issues or answer our questions. Overall, we’re very happy with SureCart and would highly recommend it to anyone looking for a modern subscription and e-commerce solution. — OrionWP
Read on wp.org ↗ - ★★★★★ vrantz725mo ago
Für den Verkauf meiner Online Kurse und Anleitungen perfekt
Read on wp.org ↗ - ★★★★★ palletmouth5mo ago
So far I’m in the learning stage, but I’m very impressed so far. The customer support seems brilliant and fast. The product seems really intuative and simple enough to use. I’ll be using it for 2 different projects, 1 selling products and the other selling subscriptions and it seems more than cabable of doing both
Read on wp.org ↗ - ★★★★★ ademmchaigui5mo ago
Great Plugin! I like it!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.6.1 Fix: Bundle item basis amount not persisting when edited from the bundle item drawer. 4.6.1
- — Version 4.6.0 New: Product Bundles let you combine multiple products, prices, and variants into a single purchasable package. Improvement: Sync checkout verification code cooldown to platform to prevent multiple emails. Improvement: H 4.6.0
- — Version 4.5.1 Fix: Fix version number in modern view popup. 4.5.1
- — Version 4.5.0 New: Admin products and collections list UI. A faster, more powerful editing experience. New: Geo address capture and country dynamic pricing, enabling Purchase Power Parity type prices. New: EU Helper plugin listed on i 4.5.0
- — Version 4.4.2 New: SureCart MCP now allows filtering of orders, customers, and subscriptions with advanced rule-based conditions. Improvement: Better compatibility with caching plugins and hosts by keeping dynamic pages like checkout 4.4.2
- — Version 4.4.1 Fix: Billing email sometimes not being sent to Stripe when logged-in customers complete checkout. 4.4.1
Security history
via Wordfence IntelligenceAll 21 disclosed vulnerabilities are patched in the current version (4.11.0). Sites still on an older version should update.
- Patched High · 7.2 SureCart <= 4.9.4 - Unauthenticated Stored Cross-Site Scripting via 'manual-payment-instructions' Attribute of sc-order-manual-instructions in Comments ↗2026-10-30 CVE-2026-107653 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.4 Patched in 4.9.5
- Patched High · 8.1 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments <= 4.9.5 - Unauthenticated Account Takeover ↗2026-10-30 Improper Authentication Affects <= 4.9.5 Patched in 4.9.6
- Patched Medium · 6.4 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments <= 4.9.5 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-10-20 CVE-2026-112840 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.5 Patched in 4.9.6
- 2026-10-19 CVE-2026-112221 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.5 Patched in 4.9.6
- 2026-10-19 CVE-2026-108073 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.9.4 Patched in 4.9.5
- Patched High · 7.2 SureCart <= 4.9.4 - Unauthenticated Stored Cross-Site Scripting via sc-cart-loader 'template' Attribute in Comment ↗2026-10-15 CVE-2026-109224 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.4 Patched in 4.9.5
- Patched Medium · 6.4 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments <= 4.9.4 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-10-13 CVE-2026-109697 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.4 Patched in 4.9.5
- 2026-10-12 CVE-2026-105874 Improper Neutralization of Input During Web Page Generation Affects <= 4.9.3 Patched in 4.9.4
- Patched High · 8.1 SureCart <= 4.2.3 - Unauthenticated Linked WordPress Account Takeover via Forged customer.updated Webhook ↗2026-07-10 CVE-2026-7655 Weak Password Recovery Mechanism for Forgotten Password Affects <= 4.2.3 Patched in 4.3.0
- Patched Medium · 6.1 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments <= 4.3.2 - Reflected Cross-Site Scripting ↗2026-06-26 CVE-2026-57314 Improper Neutralization of Input During Web Page Generation Affects <= 4.3.2 Patched in 4.3.3
- Patched Medium · 6.4 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments <= 4.2.2 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2026-06-25 CVE-2026-57313 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.2 Patched in 4.2.3
- 2026-05-20 CVE-2026-9065 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.2.0 Patched in 4.2.1
- 2024-08-28 CVE-2024-43970 Improper Neutralization of Input During Web Page Generation Affects <= 2.29.3 Patched in 2.29.4
- Patched Medium · 4.4 SureCart <= 2.5.0 - Authenticated (Administrator+) Stored Cross-Site Scripting via plugin settings ↗2023-08-29 CVE-2023-41241 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.0 Patched in 2.5.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 17 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names SureCart when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Ecommerce
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sell online with a fast WordPress shop: Stripe & PayPal checkout, digital downloads, subscriptions, order b..."
- ✓ Has a FAQ 22 questions in the FAQ.
- ✓ FAQ asks real questions 22 of 22 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "perfect for", "built for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 23 more.
- ✓ Headings and lists 24 headings and 20 lists.
- ✓ Enough to quote 16,099 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-12 90K+ → 80K+ down after 224 days in tier
- 2025-11-30 100K+ → 90K+ down after 106 days in tier
- 2025-08-16 90K+ → 100K+ up after 1 days in tier
- 2025-08-15 100K+ → 90K+ down after 17 days in tier
- 2025-07-29 90K+ → 100K+ up after 3 days in tier
- 2025-07-26 100K+ → 90K+ down after 104 days in tier
- 2025-04-13 90K+ → 100K+ up after 45 days in tier
- 2025-02-27 80K+ → 90K+ up after 70 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce 7M+ installs · 4.5★ · 3 shared tags A -
Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ installs · 4.5★ · 3 shared tags A -
WP EasyCart: Shopping Cart and eCommerce Store 3K+ installs · 4.4★ · 3 shared tags A -
StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ installs · 4.5★ · 3 shared tags A -
StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ installs · 4.7★ · 2 shared tags A -
Simple Shopping Cart 10K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/surecart" width="480" height="300" style="border:0" loading="lazy" title="SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments — Plugin Pulse"></iframe> SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments: 80K+ active installs, 4.8★ (288 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/surecart
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