by Patrick Daly · Email & Marketing
Also makes 2 other plugins · 880+ installs across the portfolio →
Email users with custom templates when certain actions happen, such as new posts or updated custom post types and keep a log of sent emails.
43 health vs 63 average across 1,298 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.6.1, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4239 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
59
now · peak 77
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.6y ago
latest release · v1.1.1
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 80+ in roughly 199 days.
Install history · since 2016-06-04 · 1,385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ franmaWp11.8y ago
router.php 95 $email_from_address?? or $email_from_name??
Read on wp.org ↗ - ★★★★★ Stevinoz11.8y ago
doesnt work 🙁
Read on wp.org ↗ - ★★★★★ jlopezyou12.0y ago
Easy to use. Please keep improving it
Read on wp.org ↗ - ★★★★★ Anonymous12.9y ago
Great little plugin. Lets me create custom emails for specific events within a site e.g creation of a new post or custom post type or the status change of a post or custom post type etc… Combines well with PODS and other custom post type creation plugins. Would be nice to see email template design added to this plugin along with drag’n’drop email content creation. Thank you, Patric Daly, for making and releasing this plugin.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-17 60+ → 70+ up after 36 days in tier
- 2026-07-12 70+ → 60+ down after 1 days in tier
- 2026-07-11 60+ → 70+ up after 1 days in tier
- 2026-07-10 70+ → 60+ down after 22 days in tier
- 2026-06-18 60+ → 70+ up after 11 days in tier
- 2026-06-07 70+ → 60+ down after 3 days in tier
- 2026-06-04 50+ → 70+ up after 4 days in tier
- 2026-05-31 70+ → 50+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP-EMail 1K+ installs · 4.2★ · 4 shared tags A -
Zoho Mail for WordPress 20K+ installs · 3.8★ · 3 shared tags B -
Mail Queue 1K+ installs · 4.3★ · 3 shared tags A - S SMTP 700+ installs · 3.5★ · 3 shared tags D
- B BCC Everything 300+ installs · 4.0★ · 3 shared tags D
-
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Email into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email" width="480" height="300" style="border:0" loading="lazy" title="Email — Plugin Pulse"></iframe> Email: 70+ active installs, 3.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/email