by Patrick Daly · Email & Marketing
Email users with custom templates when certain actions happen, such as new posts or updated custom post types and keep a log of sent emails.
43 health vs 75 average across 348 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.6.1, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4194 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
30
now · peak 77
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “60+”. The real number sits in this band.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 70+ in roughly 1139 days.
Install history · since 2022-10-04 · 1,379 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2026-07-12 70+ → 60+ down after 1 days in band
- 2026-07-11 60+ → 70+ up after 1 days in band
- 2026-07-10 70+ → 60+ down after 22 days in band
- 2026-06-18 60+ → 70+ up after 11 days in band
- 2026-06-07 70+ → 60+ down after 3 days in band
- 2026-06-04 50+ → 70+ up after 4 days in band
- 2026-05-31 70+ → 50+ down after 2 days in band
- 2026-05-29 60+ → 70+ up after 6 days in band
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
WP-EMail 1K+ installs · 4.2★ · 4 shared tags C -
Zoho Mail for WordPress 20K+ installs · 3.8★ · 3 shared tags B -
Mail Queue 1K+ installs · 4.3★ · 3 shared tags A - S SMTP 700+ installs · 3.5★ · 3 shared tags D
- B BCC Everything 300+ installs · 4.0★ · 3 shared tags D
-
Kadence WooCommerce Email Designer 100K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Email into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email" width="480" height="300" style="border:0" loading="lazy" title="Email — Plugin Pulse"></iframe> Email: 60+ active installs, 3.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/email