Embed Lottie Player – bring your pages to life with animation
by bPlugins · Blocks
Also makes 105 other plugins · 209.4K+ installs across the portfolio →
Embed Lottie animations (.json and .dotlottie) in WordPress with a Gutenberg block – autoplay, loop, controls, interactivity, and styling.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
4K+
≈4.5K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “block”, “gutenberg block” and “animations” for “autoplay”, “interactivity api” and “player”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “autoplay” sits at #6 untagged, close enough for a declared tag to move it up. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “interactivity api” sits at #11 untagged, close enough for a declared tag to move it up. “animations” isn't earning its slot: it only gets you to #23. “player” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 4K of 96.4K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 62 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lottie your tag | #2 | #8 | 0 |
| interactivity | #2 | #5 | 0 |
| bring | #3 | #13 | 0 |
| autoplay | #6 | #17 | up 4 |
| motion your tag | #9 | #15 | down 3 |
| player | #16 | #22 | 0 |
| motion ui | #6 | #15 | 0 |
| interactivity api | #11 | #16 | 0 |
| embed | #20 | #22 | down 2 |
| animation | #22 | #23 | down 4 |
| animations your tag | #23 | #23 | 0 |
| player block | #8 | #18 | 0 |
| web player | #9 | #18 | 0 |
| website embed | #11 | #22 | 0 |
| embed pdf | #20 | #21 | 0 |
| text animation | #24 | #21 | 0 |
| custom player | #14 | #22 | 0 |
| video player | #24 | #23 | 0 |
| wp player | #15 | #22 | up 1 |
| audio player block | #15 | #21 | down 1 |
| block your tag | Not in the top 24 | ||
| gutenberg block your tag | Not in the top 24 | ||
94 searches this plugin appeared in over the last 90 days, 20 listed. 69 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block”, “gutenberg block” and “animations” for “autoplay”, “interactivity api” and “player”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “autoplay” sits at #6 untagged, close enough for a declared tag to move it up. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “interactivity api” sits at #11 untagged, close enough for a declared tag to move it up. “animations” isn't earning its slot: it only gets you to #23. “player” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
4mo ago
latest release · v1.3.0 · 11 Jul 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 44% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 51% of the way through.
Install history since 18 May 2022
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.0 Update: Freemius Lite SDK to v2.2.0 Update: Block API version upgraded to v3 Fix: Minor bug fixes and code improvements for better stability 1.3.0
- — Version 1.2.4 Fix: SDK version mismatch. Update: Improved internationalization (i18n) by adding proper text domains. Fix: Caption position issues 1.2.4
- — Version 1.2.3 Update: Admin Dashboard – Improved UI with better navigation and clearer feature organization. 1.2.3
- — Version 1.2.1 Update: SDK New: Admin UI 1.2.1
- — Version 1.2.0 Remove mime types. 1.2.0
- — Version 1.1.8 Update SDK. 1.1.8
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.0). Sites still on an older version should update.
- Patched Medium · 6.4 Lottie Player <= 1.1.8 - Authenticated (Author+) Stored Cross-Site Scripting via File Upload ↗2025-04-23 CVE-2025-2579 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.8 Patched in 1.2.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Embed Lottie animations (.json and .dotlottie) in WordPress with a Gutenberg block – autoplay, loop, contro..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use cases", "use it").
- ✓ Names what it works with Mentions Gutenberg, Block editor, Divi.
- ✓ Headings and lists 18 headings and 8 lists.
- ✓ Enough to quote 6,507 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-06 5K+ → 4K+ down after 1 days in tier
- 2026-05-05 4K+ → 5K+ up after 1 days in tier
- 2026-05-04 5K+ → 4K+ down after 821 days in tier
- 2024-02-03 4K+ → 5K+ up after 166 days in tier
- 2023-08-21 3K+ → 4K+ up after 144 days in tier
- 2023-03-30 2K+ → 3K+ up after 128 days in tier
- 2022-11-22 1K+ → 2K+ up after 95 days in tier
- 2022-08-19 500+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LottieFiles 7K+ installs · 3.0★ · 2 shared tags C -
Carousel Block – Showcase Images in Elegant Sliding Displays 7K+ installs · 4.3★ · 2 shared tags A -
bSlider – Build Sliders That Bring Your Content to Life 5K+ installs · 3.9★ · 2 shared tags B -
Magic Content & CTA Box Builder – Advanced Gutenberg Blocks for Flexible Page Sections, Headers, Buttons, Shape Dividers, and Layout Options 5K+ installs · 3.6★ · 2 shared tags -
Button Block – Stylish buttons that get more clicks 5K+ installs · 4.3★ · 2 shared tags A -
PDF Embed Block – share documents right inside your posts 4K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Embed Lottie Player – bring your pages to life with animation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/embed-lottie-player" width="480" height="300" style="border:0" loading="lazy" title="Embed Lottie Player – bring your pages to life with animation — Plugin Pulse"></iframe> Embed Lottie Player – bring your pages to life with animation: 4K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/embed-lottie-player
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