wp.org search vs our merit ranking: “website embed”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “website embed”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Embed Lottie Player – bring your pages to life with animation shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #6 on merit, 4.9★ from 4699 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #1 2 
Embed Any Document – Embed PDF, Word, PowerPoint and Excel Files 50K+ · 4.2★ (92)
wp.org #3 1 too low 3 
Website LLMs.txt 50K+ · 4.7★ (12) thin reviews
wp.org #2 1 too high 4 
TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625)
wp.org #12 8 too low 5 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143)
wp.org #14 ↓1 9 too low 6 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #18 12 too low 7 
DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194)
wp.org #13 6 too low 8 
Code Embed 10K+ · 4.4★ (45) throws errorsnot PHP-current
wp.org #5 3 too high 9 
Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612)
wp.org #16 7 too low 10 
Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) heavy footprint
wp.org #8 2 too high 11 
Pdf Embed 10K+ · 5.0★ (6) thin reviews
wp.org #4 7 too high 12 
Wonder PDF Embed 8K+ · 4.5★ (13) thin reviews
wp.org #6 6 too high 13 
PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (529)
wp.org #20 7 too low 14 
EMC – Embed Calendly Scheduling With Ease 10K+ · 4.8★ (14) thin reviews
wp.org #7 7 too high 15 
Video Gallery – YouTube Playlist, Channel Gallery by YotuWP 10K+ · 4.7★ (322)
wp.org #22 7 too low 16 
PowerBI Embed Reports 500+ · 5.0★ (23) thin reviews
wp.org #15 ↑1 1 too high 17 
Simple YouTube Embed 4K+ · 4.2★ (15) thin reviews
wp.org #9 8 too high 18 
Interact Quiz & Form Embed 3K+ · 4.6★ (11) thin reviews
wp.org #10 8 too high 19 
Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104)
wp.org #24 5 too low 20 
Juicer.io: Effortlessly embed, curate, and aggregate social media feeds into your website 8K+ · 4.2★ (29)
wp.org #19 1 too high 21 
Embed Google Photos album 3K+ · 4.4★ (15) thin reviews
wp.org #17 4 too high 22 Embed Lottie Player – bring your pages to life with animation 4K+ · 5.0★ (4) not PHP-current thin reviews
wp.org #11 11 too high 23 
Document Embedder Addons for Elementor – Embed Documents in Elementor Websites 6K+ · 3.7★ (7) throws errorsnot PHP-current thin reviews
wp.org #21 2 too high 24 
All Embed – Multi-Source Embed Widgets for Elementor 500+ · 5.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #23 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.