Embed Optimizer
by WordPress Performance Team · Performance
Also makes 9 other plugins · 550K+ installs across the portfolio →
Optimizes the performance of embeds through lazy-loading, adding dns-prefetch links, and reserving space to reduce layout shifts.
77 health vs 67 average across 1,076 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-03-23 · 886 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
6.1K
now · peak 63.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
6mo ago
latest release · v1.0.0-beta5
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2024-03-22 · 886 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
- Version
- 1.0.0-beta5
- Last updated
- 6mo ago
- Added
- 2024-03-20 · 2 yrs old
- Requires WP
- 6.6
- Tested up to
- 7.0.4
- Requires PHP
- 7.2
Recent reviews
All reviews on wp.org ↗- ★★★★★ Liups2331.1y ago
My theme is Mynote. This plugin works great
Read on wp.org ↗ - ★★★★★ Mr Bachelor emgi1.1y ago
Do not use it, I have been trying to figure out for days why my embeds on social media apps dont show up with images. This plugin breaks them.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.0 Enhancements Bump version to 1.0.0-beta1 to indicate graduation from being experimental. See 1846 . Use CSS range syntax in media queries. ( 1833 ) 1.0.0
- — Version 0.4.1 Bug Fixes Remove requirement for both mobile and desktop URL metrics to be collected for preconnect links to be added. ( 1764 ) 0.4.1
- — Version 0.4.0 Enhancements Incorporate media queries into preconnect links to account for whether embeds are in viewport. ( 1654 ) Serve unminified scripts when SCRIPT_DEBUG is enabled. ( 1643 ) 0.4.0
- — Version 0.3.0 Enhancements Leverage URL Metrics to reserve space for embeds to reduce CLS. ( 1373 ) Avoid lazy-loading images and embeds unless there are URL Metrics for both mobile and desktop. ( 1604 ) 0.3.0
- — Version 0.2.0 Enhancements Facilitate embedding of Embed Optimizer. ( 1337 ) Leverage Optimization Detective to optimize embeds in Embed Optimizer. ( 1302 ) 0.2.0
- — Version 0.1.2 Enhancements Improve overall code quality with stricter static analysis checks. ( 775 ) Bump minimum PHP requirement to 7.2. ( 1130 ) Bug Fixes Hide post embed iframes with visibility:hidden instead of clipping. ( 1192 ) 0.1.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 15 languages, 9 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-15 60K+ → 50K+ down after 202 days in tier
- 2025-09-25 50K+ → 60K+ up after 68 days in tier
- 2025-07-19 40K+ → 50K+ up after 76 days in tier
- 2025-05-04 30K+ → 40K+ up after 63 days in tier
- 2025-03-02 20K+ → 30K+ up after 116 days in tier
- 2024-11-06 10K+ → 20K+ up after 123 days in tier
- 2024-07-06 9K+ → 10K+ up after 9 days in tier
- 2024-06-27 8K+ → 9K+ up after 10 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Image Prioritizer 40K+ installs · 4.0★ · 2 shared tags B
-
Simple Like Page – Fast & Privacy-Friendly Page Embeds 10K+ installs · 4.1★ · 2 shared tags B -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag A -
Jetpack – WP Security, Backup, Speed, & Growth 3M+ installs · 3.8★ · 1 shared tag A
-
WP Super Cache 1M+ installs · 4.3★ · 1 shared tag A -
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ installs · 4.2★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Embed Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/embed-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Embed Optimizer — Plugin Pulse"></iframe> Embed Optimizer: 50K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/embed-optimizer