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Embed Optimizer

by WordPress Performance Team · Performance

Also makes 9 other plugins · 550K+ installs across the portfolio →

Optimizes the performance of embeds through lazy-loading, adding dns-prefetch links, and reserving space to reduce layout shifts.

⚠ Few reviews
How scoring works →
77 Health · B
Maintenance 88/100
Rating quality 69/100
Support 70/100

77 health vs 67 average across 1,076 Performance plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

85 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 51/100
Listing tuning 84/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2024-03-23 · 886 days · wp.org + Plugin Pulse archive

+42% vs prior 30d
368Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

6.1K

now · peak 63.7K

6K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Embed Optimizer · #750 you Image Prioritizer · #797 Simple Like Page · #1917 LiteSpeed Cache · #5

Rating trend

Star average over time · dips mark rough releases

3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

121per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

6mo ago

latest release · v1.0.0-beta5

12

tagged releases on record

Recent releases

1.0.0-beta5 · 6mo ago1.0.0-beta4 · 6mo ago1.0.0-beta3 · 8mo ago1.0.0-beta2 · 9mo ago1.0.0-beta1 · 1.5y ago0.4.1 · 1.6y ago0.4.0 · 1.7y ago0.3.0 · 1.8y ago0.2.0 · 2.1y ago0.1.2 · 2.3y ago0.1.1 · 2.4y ago0.1.0 · 2.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 96%
Older / other versions 4.2%

Estimated active installs

The public count shows “50K+”. Our estimate pins where the real number sits.

tracked estimate
50K–60K ≈54K

Refined from the date this plugin crossed into its current band.

Install history · since 2024-03-22 · 886 observations

50KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
1.0.0-beta5
Last updated
6mo ago
Added
2024-03-20 · 2 yrs old
Requires WP
6.6
Tested up to
7.0.4
Requires PHP
7.2

Recent reviews

All reviews on wp.org ↗
  1. Liups233
    1.1y ago

    My theme is Mynote. This plugin works great

    Read on wp.org ↗
  2. Mr Bachelor emgi
    1.1y ago

    Do not use it, I have been trying to figure out for days why my embeds on social media apps dont show up with images. This plugin breaks them.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.0.0 Enhancements Bump version to 1.0.0-beta1 to indicate graduation from being experimental. See 1846 . Use CSS range syntax in media queries. ( 1833 ) 1.0.0
  2. Version 0.4.1 Bug Fixes Remove requirement for both mobile and desktop URL metrics to be collected for preconnect links to be added. ( 1764 ) 0.4.1
  3. Version 0.4.0 Enhancements Incorporate media queries into preconnect links to account for whether embeds are in viewport. ( 1654 ) Serve unminified scripts when SCRIPT_DEBUG is enabled. ( 1643 ) 0.4.0
  4. Version 0.3.0 Enhancements Leverage URL Metrics to reserve space for embeds to reduce CLS. ( 1373 ) Avoid lazy-loading images and embeds unless there are URL Metrics for both mobile and desktop. ( 1604 ) 0.3.0
  5. Version 0.2.0 Enhancements Facilitate embedding of Embed Optimizer. ( 1337 ) Leverage Optimization Detective to optimize embeds in Embed Optimizer. ( 1302 ) 0.2.0
  6. Version 0.1.2 Enhancements Improve overall code quality with stricter static analysis checks. ( 775 ) Bump minimum PHP requirement to 7.2. ( 1130 ) Bug Fixes Hide post embed iframes with visibility:hidden instead of clipping. ( 1192 ) 0.1.2

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 15 languages, 9 at 90% or more

Chinese (Taiwan) 100%
English (UK) 100%
Japanese 100%
Persian 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Turkish 100%
Portuguese (Brazil) 93%
Portuguese (Portugal) 93%
Vietnamese 80%
Norwegian (Bokmål) 73%
German 46%
German (Formal) 46%
Swedish 40%
French (France) 33%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-15 60K+ → 50K+ down after 202 days in tier
  2. 2025-09-25 50K+ → 60K+ up after 68 days in tier
  3. 2025-07-19 40K+ → 50K+ up after 76 days in tier
  4. 2025-05-04 30K+ → 40K+ up after 63 days in tier
  5. 2025-03-02 20K+ → 30K+ up after 116 days in tier
  6. 2024-11-06 10K+ → 20K+ up after 123 days in tier
  7. 2024-07-06 9K+ → 10K+ up after 9 days in tier
  8. 2024-06-27 8K+ → 9K+ up after 10 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Embed Optimizer: 50K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/embed-optimizer