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wp.org search vs our merit ranking: “hide dns prefetch”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hide dns prefetch”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Embed Optimizer shows at wp.org #2 but places #13 on merit, a gap of 11 places. Its 50K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #6 on merit, 4.9★ from 8870 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #1 2 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #4 2 too low 3 Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer 40K+ · 4.7★ (339) wp.org #7 4 too low 4 Unbloater 5K+ · 5.0★ (17) wp.org #3 1 too high 5 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #6 1 too low 6 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #21 15 too low 7 Slash Admin 500+ · 5.0★ (9) wp.org #5 2 too high 8 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #8 9 Swift Performance Lite 6K+ · 3.6★ (125) wp.org #13 ↓1 4 too low 10 PageSpeed Ninja – Cache, Minify, Defer CSS JavaScript, Critical CSS, Optimize Images, Convert WebP 5K+ · 4.5★ (114) wp.org #22 12 too low 11 The Off Switch (formerly WP Avoid Slow) 200+ · 5.0★ (6) wp.org #10 ↑3 1 too high 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #16 4 too low 13 Embed Optimizer 50K+ · 3.0★ (2) wp.org #2 11 too high 14 Optimazz – Website Optimization and Speedup 30+ · 5.0★ (4) wp.org #17 ↓3 3 too low 15 Performance & Security 50+ · 5.0★ (2) wp.org #9 6 too high 16 ZenPress 60+ · 5.0★ (2) wp.org #11 ↓1 5 too high 17 Zenchef widget integration 2K+ · 0.0★ (0) wp.org #12 ↓1 5 too high 18 SbS Settings 40+ · 0.0★ (0) wp.org #18 ↓1 19 Matomo Site Kit 30+ · 5.0★ (1) wp.org #14 ↑1 5 too high 20 S Site Cleanup Controls 40+ · 0.0★ (0) wp.org #19 ↓1 1 too high 21 Basic Optimization 10+ · 5.0★ (1) wp.org #15 ↑1 6 too high 22 Header Junk Remover 20+ · 0.0★ (0) wp.org #20 ↓1 2 too high 23 BlogCutter Performance Optimizer — · 0.0★ (0) wp.org #23 24 SKY Blocks — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.