Etchenet Scroll Video Background Builder
by etchenet · Page Builders
Also makes 1 other plugin · 40+ installs across the portfolio →
Build native JavaScript scroll-scrubbed video backgrounds for WordPress content, templates, and optional Elementor layouts.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
30+
≈31 estimated
Momentum
-19%
downloads vs prior 30d
Biggest opportunity: Swap “animation” and “elementor” for “gsap” and “background”. “animation” isn't earning its slot: you're not in the first 24 results for its own search. “gsap” sits at #18 untagged, close enough for a declared tag to move it up. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “background” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 72 average across 1,893 Page Builders plugins
Install conversion
How it's measured →4.9%
of downloads still active
At least 30 of 617 lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,268 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 52 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
12%
Breadth
of keywords climbing, 27d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| scroll video your tag | #8 | #23 | 0 |
| video background your tag | #15 | #24 | down 2 |
| background | #20 | #24 | up 4 |
| gsap | #18 | #22 | down 2 |
| scroll by id | #21 | #24 | 0 |
| video scroll | #23 | #24 | down 1 |
| animation your tag | Not in the top 24 | ||
| elementor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
29 searches this plugin appeared in over the last 90 days, 6 listed. 23 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “animation” and “elementor” for “gsap” and “background”. “animation” isn't earning its slot: you're not in the first 24 results for its own search. “gsap” sits at #18 untagged, close enough for a declared tag to move it up. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “background” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “video background”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 1 Jun 2026 · 154 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 166 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v1.8.2 · 10 Sep 2026
3
tagged releases on record
Recent releases
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 34 days ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
Install history since 31 May 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ Laurent5mo ago
This tool is really cool, the output is fantastic.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build native JavaScript scroll-scrubbed video backgrounds for WordPress content, templates, and optional El..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "use this").
- ✓ Names what it works with Mentions Elementor, Gutenberg.
- ✓ Headings and lists 20 headings and 14 lists.
- ✓ Enough to quote 12,853 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-28 10+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UiCore Animate – Free Animations, Transitions, and Interactions Addon for Elementor & Gutenberg blocks 40K+ installs · 3.6★ · 3 shared tags B -
SKT Templates – 100% Free Templates for Elementor & Gutenberg 20K+ installs · 4.3★ · 2 shared tags A -
Responsive Starter Templates – Elementor Templates & Starter Sites 10K+ installs · 4.4★ · 2 shared tags A -
Animations for Blocks 10K+ installs · 4.5★ · 2 shared tags A -
Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ installs · 4.0★ · 2 shared tags B -
Custom Icons for Elementor and WPBakery 10K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Etchenet Scroll Video Background Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/etchenet-scroll-video-background-builder" width="480" height="300" style="border:0" loading="lazy" title="Etchenet Scroll Video Background Builder — Plugin Pulse"></iframe> Etchenet Scroll Video Background Builder: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/etchenet-scroll-video-background-builder
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.