EWWW Image Optimizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 45% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Reviewers consistently praise the plugin as fast and easy to use for bulk WebP conversion, with no complaints in this batch.

1. ★★★★★ edbellsmokeandbooze

   1mo ago

   THE BEST PLUGIN TO REDUCE IMAGES SIZE AND CREATE WEBP FILES ! Thank you !

   Read on wp.org ↗
2. ★★★★★ webqueenhtc

   2mo ago

   Fast and easy to use. Thank you!

   Read on wp.org ↗
3. ★★★★★ sanjaynsingh

   2mo ago

   Great plugin. I am using free version and still it is very fast. Great it is very easy to use.

   Read on wp.org ↗
4. ★★★★★ ddaneskovic

   3mo ago

   Very useful plug in for faster optimizing images…

   Read on wp.org ↗
5. ★★★★★ Jorge

   3mo ago

   It’s a shame there aren’t more stars to rate this amazing plugin. It does what it’s supposed to do, and it does it very well. Many thanks to its developers!

   Read on wp.org ↗
6. ★★★★★ fred56

   3mo ago

   Version gratuite. J’aime bien ce genre d’extension où on sent le sérieux et la rigueur de ceux qui l’ont créé. Ils ont pensé à tout, forcément c’est un peu touffu du coup mais les descriptions françaises des différentes fonctions sont soignées, très pro, très sobre. Je recommande. This topic was modified 1 month, 4 weeks ago by fred56.

   Read on wp.org ↗
7. ★★★★★ leo666cn

   3mo ago

   每个网站必装的图片优化插件，上传时所生成的图片，包含其他插件生成的图片，都可以被自动优化，并产生webp文件，五星好评！已被wp-plugins.cn推荐！

   Read on wp.org ↗
8. ★★★★★ compsyscon

   3mo ago

   Great plugin 6 stars!!!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 8.7.4 Release Date – July 16, 2026 security: prevent authenticated XSS 8.7.4
2. — Version 8.7.3 Release Date – July 9, 2026 added: ewww_image_optimizer_cloud_based_media filter for cloud-based storage plugins to integrate with optimization processes 8.7.3
3. — Version 8.7.2 Release Date – June 10, 2026 changed: re-test mechanism for background optimization only runs on settings, and improved error reporting for re-testing fixed: cross-site image collisions in remote_push/remote_fetch on mul 8.7.2
4. — Version 8.7.1 Release Date – June 4, 2026 fixed: JS/CSS URLs created by WP Rocket are not delivered via Easy IO CDN fixed: docs/help links for Image Detective and Max Image Dimensions fixed: search during bulk optimization does not pa 8.7.1
5. — Version 8.7.0 Release Date – May 21, 2026 changed: Linux binaries are now 64-bit for better compatibility with modern servers fixed: Image Detective uses incorrect dimensions for auto-sized srcset images fixed: size detection for imag 8.7.0
6. — Version 8.6.0 Release Date – May 14, 2026 added: LCP image detection helper, along with improved UI for Resize Detection which has been renamed to Image Detective added: ability to exclude LCP image from Lazy Load added: filters for p 8.6.0

7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 EWWW Image Optimizer <= 8.7.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'data-script' Lazy Load Attribute in Post Content ↗
   2026-08-18 CVE-2026-15446 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.7.3 Patched in 8.7.4
2. Medium · 4.3 EWWW Image Optimizer <= 7.2.3 - Cross-Site Request Forgery ↗
   2024-04-10 CVE-2024-31924 Cross-Site Request Forgery (CSRF) Affects <= 7.2.3 Patched in 7.3.0
3. Medium · 5.3 EWWW Image Optimizer <= 7.2.0 - Unauthenticated Sensitive Information Exposure via Debug Log ↗
   2023-11-14 CVE-2023-40600 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.2.0 Patched in 7.2.1
4. Medium · 5.3 EWWW Image Optimizer <= 7.2.0 - Sensitive Information Exposure ↗
   2023-09-08 Exposure of Sensitive Information to an Unauthorized Actor Affects < 7.2.1 Patched in 7.2.1
5. Medium · 4.3 EWWW Image Optimizer <= 5.8.1 - Cross-Site Request Forgery Bypass ↗
   2020-09-06 CVE-2020-36750 Cross-Site Request Forgery (CSRF) Affects <= 5.8.1 Patched in 5.9
6. Critical · 9.6 EWWW Image Optimizer <= 2.8.4 - Remote Code Execution ↗
   2016-06-08 CVE-2016-20010 Improper Control of Generation of Code ('Code Injection') Affects <= 2.8.4 Patched in 2.8.5
7. Medium · 6.1 EWWW Image Optimizer <= 2.0.1 - Reflected Cross-Site Scripting ↗
   2014-10-09 CVE-2014-6243 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.1 Patched in 2.0.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 46 languages, 17 at 90% or more

Plus 22 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A
• Cimo – Free Instant Image Optimizer & WebP Converter 9K+ installs · 4.4★ · 3 shared tags A
• Easy Image Optimizer 40+ installs · 4.1★ · 3 shared tags B
• Image Optimizer, Resizer and CDN – Sirv 1K+ installs · 4.9★ · 2 shared tags A
• Image Converter for WebP 1K+ installs · 4.2★ · 2 shared tags A
• CodingBunny Image Optimizer LITE 400+ installs · 4.0★ · 2 shared tags B

Embed this report card

Drop a live Pulse card for EWWW Image Optimizer into a readme, a review or a deck. It updates itself.

EWWW Image Optimizer: 1M+ active installs, 4.8★ (1,838 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/ewww-image-optimizer