ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization
by ShortPixel · Performance
Also makes 8 other plugins · 1.2M+ installs across the portfolio →
Start serving properly sized, smart cropped & optimized images, plus CSS, JS and fonts from our CDN with a click; Automatic AVIF & WebP support.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
10K+
≈15K estimated
Momentum
-26%
downloads vs prior 30d
Biggest opportunity: Swap “convert”, “lazy load” and “webp” for “convert avif”, “convert images” and “cdn”. “convert” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #16 untagged, close enough for a declared tag to move it up. “lazy load” isn't earning its slot: you're not in the first 24 results for its own search. “convert images” sits at #16 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “cdn” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 10K of 1.6M lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 145 reviews, smoothed to 4.62★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| adaptive images | #1 | #1 | 0 |
| adaptive | #2 | #1 | 0 |
| cropped | #3 | #3 | 0 |
| avif your tag | #17 | #17 | down 2 |
| cdn | #18 | #17 | down 4 |
| image optimization your tag | #22 | #16 | down 1 |
| images | #22 | #20 | 0 |
| resize images | #14 | #11 | up 1 |
| smart cdn | #9 | #10 | 0 |
| convert images | #16 | #18 | 0 |
| convert avif | #16 | #16 | 0 |
| webp converter | #17 | #9 | down 1 |
| image cdn | #19 | #23 | up 1 |
| free cdn | #21 | #21 | 0 |
| largest contentful paint | #21 | #14 | down 1 |
| gtmetrix | #21 | #21 | down 1 |
| image converter | #23 | #15 | down 1 |
| compress images | #24 | #18 | down 2 |
| get images | #17 | #20 | down 2 |
| lazy images | #17 | #19 | 0 |
| convert your tag | Not in the top 24 | ||
| lazy load your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
175 searches this plugin appeared in over the last 90 days, 20 listed. 144 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “convert”, “lazy load” and “webp” for “convert avif”, “convert images” and “cdn”. “convert” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #16 untagged, close enough for a declared tag to move it up. “lazy load” isn't earning its slot: you're not in the first 24 results for its own search. “convert images” sits at #16 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “cdn” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 41.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
2mo ago
latest release · v3.11.6 · 20 Aug 2026
130
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.4 years ago; the previous band took 3.6 years to cross, which places it about 50% of the way through.
Install history since 15 Aug 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ splet994mo ago
could not have wished for something different….
Read on wp.org ↗ - ★★★★★ spinquads9mo ago
As the title says, Pagespeed Insights gave a score of 92 on mobile and 99 to 100 on desktop with no visible loss of quality on the web page. What I also like is the very reasonable one time pricing and the fast CDN. Shortpixel also gives 100 free credits a month!
Read on wp.org ↗ - ★★★★★ jeremywardkcc12mo ago
I’ve recently added SPIO across all our WordPress sites. (I work for a NFP managing 10 of their sites.) I’m impressed by ShortPixel’s compression and performance. Adrian and the team have offered great support. And they’ve offered discounts/bonus credits for us as a NFP organisation!
Read on wp.org ↗ - ★★★★★ Tamhas1.7y ago
Not here to diss you guys. Your image optimiser plugin is great!! But this one, it didn’t speed up my site, but rather made it super slow on first load. Maybe my error even. BUT when I turned off plugin and checked the inbuilt delete DB tables option, the site was still slow. I had to download WP Optimize and delete the inactive DB tables of the ShortPixel Adaptive Images plugin, then the site was instantly fast again. Probably a rare problem, but if this happens to you, that’s the fix.
Read on wp.org ↗ - ★★★★★ kolicoski1.7y ago
Absolutely fantastic plugin! Support is also very helpful.
Read on wp.org ↗ - ★★★★★ lprwebdude1.8y ago
No muss. No fuss. No twisting knobs. ShortPixel just works. Great product and support.
Read on wp.org ↗ - ★★★★★ sosfactory2.0y ago
After A LOT of research on my side (support was responsive but unfortunately not helpful), I have found that cdn.shortpixel.ai is blocked by Google Search Console. How it affects your SEO may be subject to discussion, but definitively, the facts I’m going to expose are not a good sign. I have read the documentation regarding indexing, and while I understand the theory, the truth is Google disagrees: kb.shortpixel.com/knowledge-base/article/will-my-sites-images-be-indexed-as-coming-from-shortpixel/ Signs that Google disagrees: In Search Console>live test >Screenshot diplays broken images (all of them). “More info” tab on url inspector live shows cdn.shortpixel. ai urls not being loaded. “Other error” Even my favicon is blocked on the results in Google search images. I can’t affirm that my Google Images traffic has dropped because of this plugin, but the truth is that my Google Image traffic has decreased dramatically since I activated it a few months ago. A dramatic amount of images have been deindexed since I installed the CDN. The images that are currently indexed contain a link to the original image on my server (featured images on posts or pages that link to the original image via meta tags, product images, or widgets that, on click, serve the original image from my own server). So my guess is that Google is crawling the urls of the original image. Dramatic traffic drop since I’m using short-pixel CDN. Few posts lately point to the same issue. How did I arrive at the conclusion that Shortpixel AI is the problem? I have tried deactivating all plugins but Shortpixel. Problem persist. I deactivated my theme and activated the WordPress default theme. Problem persist. Deactivating Cloudflare. Problem persist. I deactivated all Hotlink protection. Problem persist. I activated the new AI engine and the problem persist. Only when I deactivate Shortpixel, magic… it works! I use my theme + Cloudflare + Hotlink protection and a bunch of plugins, and the Search Console url inspector loads all the resources; there are no broken images in the screenshot, and the favicon appears on Google Images results. Support apparently has no idea about what is going on, even when there are actually a couple of recent threads pointing to the same problem. So up to date I assume there is NO SOLUTION. MY SOLUTION: I had another website that uses a different plugin developed by another company that also uses Shortpixel server, and it has the ability to serve images via CDN. Just by chance, I decided to switch the license to this website, and I found out that everything works fine in Search Console!!! This plugin uses sp-ao.shortpixel.ai server and it seems Google likes it while Shortpixel AI uses cdn.shortpixel.ai and Google doesn’t, for reasons that I don’t know and that I won’t explore so support can do some work 😉I took the time to write this long post for you, that, like me, has probably been hurt in your SEO (I’m an illustrator, so imagine how much damage it may have caused). I hope those insights point you in the right direction. All the best!Sergio This topic was modified 1 year, 8 months ago by sosfactory. This topic was modified 1 year, 8 months ago by sosfactory. This topic was modified 1 year, 8 months ago by sosfactory.
Read on wp.org ↗ - ★★★★★ sarahalexander2.2y ago
I have just found shortpixel image optimization and I am so glad! The support team went out of their way to help me understand how to best optimize my images and answered all of my questions with great detail and patience 😀 Super grateful!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.11.5 🛡️ The Security Hardening Update Release Date: June 19, 2026 🔒 Security Fix Arbitrary File Deletion Vulnerability Patched: Fixed an Arbitrary File Deletion vulnerability, responsibly and safely disclosed by the PatchSt 3.11.5
- — Version 3.11.4 🔐 The Hardened Settings Update Release Date: May 18, 2026 🛡️ Security Improvements Additional XSS Protection: Escaped another set of settings fields to further harden the plugin against potential XSS vulnerabilities. A 3.11.4
- — Version 3.11.3 🔒 The Secure Exclusions Update Release Date: May 12, 2026 🛡️ Security Fix Security improvements: Improved auth/nonce validation on excluded selectors and properly escaped exclusions to prevent a potential stored Cross- 3.11.3
- — Version 3.11.2 🛡️ The Compatibility & Security Update Release Date: March 19, 2026 🛠️ Fixes open_basedir Warning Fix: Resolved cases where open_basedir restrictions triggered PHP warnings, including when using the “Replace in CSS” op 3.11.2
- — Version 3.11.1 🔧 The Compatibility & CDN Sync Update Release Date: September 24, 2025 🛠️ Fixes & Improvements PHP 8.4 Compatibility: Fixed a deprecation warning that appeared when running the plugin on PHP 8.4, ensuring smooth operat 3.11.1
- — Version 3.11.0 🌩️ The S3 & Speed Boost Update Release Date: August 6, 2025 ✨ New Features Amazon S3 Integration: Images stored on Amazon S3 can now be seamlessly served through the ShortPixel CDN — faster delivery, no matter where you 3.11.0
Security history
via Wordfence IntelligenceAll 11 disclosed vulnerabilities are patched in the current version (3.11.6). Sites still on an older version should update.
- Patched Medium · 6.4 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization <= 3.11.3 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2026-06-29 CVE-2026-57342 Improper Neutralization of Input During Web Page Generation Affects <= 3.11.3 Patched in 3.11.4
- Patched Medium · 5.3 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization <= 3.11.4 - Unauthenticated Arbitrary File Deletion ↗2026-06-25 CVE-2026-56066 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.11.4 Patched in 3.11.5
- Patched Medium · 4.4 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization <= 3.10.4 - Authenticated (Administrator+) Stored Cross-Site Scripting via API URL ↗2025-08-01 CVE-2025-6626 Improper Neutralization of Input During Web Page Generation Affects <= 3.10.4 Patched in 3.10.5
- 2023-02-02 CVE-2023-0334 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.1 Patched in 3.6.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 6 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names ShortPixel Adaptive Images when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Image optimization
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you have", "for developers", "if you need").
- ✓ Names what it works with Mentions Twitter.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 9,758 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-29 20K+ → 10K+ down after 1309 days in tier
- 2020-10-28 10K+ → 20K+ up after 351 days in tier
- 2019-11-12 7K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
EWWW Image Optimizer 1M+ installs · 4.8★ · 3 shared tags B -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
CodingBunny Image Optimizer 600+ installs · 4.0★ · 3 shared tags B -
Image Ninja – Convert Images to WebP & AVIF on Upload 60+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shortpixel-adaptive-images" width="480" height="300" style="border:0" loading="lazy" title="ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization — Plugin Pulse"></iframe> ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization: 10K+ active installs, 4.8★ (145 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shortpixel-adaptive-images
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