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ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization

by ShortPixel · Performance

Also makes 8 other plugins · 1.2M+ installs across the portfolio →

Start serving properly sized, smart cropped & optimized images, plus CSS, JS and fonts from our CDN with a click; Automatic AVIF & WebP support.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 88/100

no flags

Active installs

10K+

≈15K estimated

Momentum

-26%

downloads vs prior 30d

Biggest opportunity: Swap “convert”, “lazy load” and “webp” for “convert avif”, “convert images” and “cdn”. “convert” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #16 untagged, close enough for a declared tag to move it up. “lazy load” isn't earning its slot: you're not in the first 24 results for its own search. “convert images” sits at #16 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “cdn” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 94/100
Support 70/100
Security 75/100

88 health vs 69 average across 1,806 Performance plugins

Install conversion

How it's measured →

0.6%

of downloads still active

At least 10K of 1.6M lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
3.11.6
Last updated
2mo ago
Added
2018-12-09 · 7 yrs old
Requires WP
4.7
Tested up to
7.1.4
Requires PHP
5.6.40

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 73 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 92/100

4.8★ over 145 reviews, smoothed to 4.62★

Listing tuning 100/100

5 of 5 tags set · short description in place

Daily downloads

Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive

-26% vs prior 30d
1171 Nov 2026

30-day downloads

Rolling 30-day volume · peak 41.6K · peaks are release surges

3.7K1 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

ShortPixel Adaptive · #1842youEWWW Image Optimizer · #60Optimole · #260Robin Image Optimize · #452

Rating trend

Star average over time · dips mark rough releases

4.81 Nov 2026

Health trend

Composite health score, snapshotted daily

881 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

3661 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

6

releases in the last 12 months

2mo ago

latest release · v3.11.6 · 20 Aug 2026

130

tagged releases on record

Recent releases

3.11.6 · 20 Aug 20263.11.5 · 19 Jun 20263.11.4 · 18 May 20263.11.3 · 12 May 20263.11.2 · 19 Mar 20263.11.1 · 2 Feb 20263.11.0 · 6 Aug 20253.10.5 · 1 Aug 20253.10.4 · 12 Jun 20253.10.3 · 21 Apr 20253.10.2 · 17 Apr 20253.10.1 · 19 Mar 20253.10.0 · 17 Dec 20243.9.4 · 19 Nov 2024

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.11 74%
v3.10 8.3%
Older / other versions 18%

Estimated active installs

The public count shows “10K+”. Our estimate pins where the real number sits.

tracked estimate
10K–20K ≈15K

Crossed into this band 2.4 years ago; the previous band took 3.6 years to cross, which places it about 50% of the way through.

Install history since 15 Aug 2019

10K1 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ splet99
    4mo ago

    could not have wished for something different….

    Read on wp.org ↗
  2. ★★★★★ spinquads
    9mo ago

    As the title says, Pagespeed Insights gave a score of 92 on mobile and 99 to 100 on desktop with no visible loss of quality on the web page. What I also like is the very reasonable one time pricing and the fast CDN. Shortpixel also gives 100 free credits a month!

    Read on wp.org ↗
  3. ★★★★★ jeremywardkcc
    12mo ago

    I’ve recently added SPIO across all our WordPress sites. (I work for a NFP managing 10 of their sites.) I’m impressed by ShortPixel’s compression and performance. Adrian and the team have offered great support. And they’ve offered discounts/bonus credits for us as a NFP organisation!

    Read on wp.org ↗
  4. ★★★★★ Tamhas
    1.7y ago

    Not here to diss you guys. Your image optimiser plugin is great!! But this one, it didn’t speed up my site, but rather made it super slow on first load. Maybe my error even. BUT when I turned off plugin and checked the inbuilt delete DB tables option, the site was still slow. I had to download WP Optimize and delete the inactive DB tables of the ShortPixel Adaptive Images plugin, then the site was instantly fast again. Probably a rare problem, but if this happens to you, that’s the fix.

    Read on wp.org ↗
  5. ★★★★★ kolicoski
    1.7y ago

    Absolutely fantastic plugin! Support is also very helpful.

    Read on wp.org ↗
  6. ★★★★★ lprwebdude
    1.8y ago

    No muss. No fuss. No twisting knobs. ShortPixel just works. Great product and support.

    Read on wp.org ↗
  7. ★★★★★ sosfactory
    2.0y ago

    After A LOT of research on my side (support was responsive but unfortunately not helpful), I have found that cdn.shortpixel.ai is blocked by Google Search Console. How it affects your SEO may be subject to discussion, but definitively, the facts I’m going to expose are not a good sign. I have read the documentation regarding indexing, and while I understand the theory, the truth is Google disagrees: kb.shortpixel.com/knowledge-base/article/will-my-sites-images-be-indexed-as-coming-from-shortpixel/ Signs that Google disagrees: In Search Console>live test >Screenshot diplays broken images (all of them). “More info” tab on url inspector live shows cdn.shortpixel. ai urls not being loaded. “Other error” Even my favicon is blocked on the results in Google search images. I can’t affirm that my Google Images traffic has dropped because of this plugin, but the truth is that my Google Image traffic has decreased dramatically since I activated it a few months ago. A dramatic amount of images have been deindexed since I installed the CDN. The images that are currently indexed contain a link to the original image on my server (featured images on posts or pages that link to the original image via meta tags, product images, or widgets that, on click, serve the original image from my own server). So my guess is that Google is crawling the urls of the original image. Dramatic traffic drop since I’m using short-pixel CDN. Few posts lately point to the same issue. How did I arrive at the conclusion that Shortpixel AI is the problem? I have tried deactivating all plugins but Shortpixel. Problem persist. I deactivated my theme and activated the WordPress default theme. Problem persist. Deactivating Cloudflare. Problem persist. I deactivated all Hotlink protection. Problem persist. I activated the new AI engine and the problem persist. Only when I deactivate Shortpixel, magic… it works! I use my theme + Cloudflare + Hotlink protection and a bunch of plugins, and the Search Console url inspector loads all the resources; there are no broken images in the screenshot, and the favicon appears on Google Images results. Support apparently has no idea about what is going on, even when there are actually a couple of recent threads pointing to the same problem. So up to date I assume there is NO SOLUTION. MY SOLUTION: I had another website that uses a different plugin developed by another company that also uses Shortpixel server, and it has the ability to serve images via CDN. Just by chance, I decided to switch the license to this website, and I found out that everything works fine in Search Console!!! This plugin uses sp-ao.shortpixel.ai server and it seems Google likes it while Shortpixel AI uses cdn.shortpixel.ai and Google doesn’t, for reasons that I don’t know and that I won’t explore so support can do some work 😉I took the time to write this long post for you, that, like me, has probably been hurt in your SEO (I’m an illustrator, so imagine how much damage it may have caused). I hope those insights point you in the right direction. All the best!Sergio This topic was modified 1 year, 8 months ago by sosfactory. This topic was modified 1 year, 8 months ago by sosfactory. This topic was modified 1 year, 8 months ago by sosfactory.

    Read on wp.org ↗
  8. ★★★★★ sarahalexander
    2.2y ago

    I have just found shortpixel image optimization and I am so glad! The support team went out of their way to help me understand how to best optimize my images and answered all of my questions with great detail and patience 😀 Super grateful!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 3.11.5 🛡️ The Security Hardening Update Release Date: June 19, 2026 🔒 Security Fix Arbitrary File Deletion Vulnerability Patched: Fixed an Arbitrary File Deletion vulnerability, responsibly and safely disclosed by the PatchSt 3.11.5
  2. — Version 3.11.4 🔐 The Hardened Settings Update Release Date: May 18, 2026 🛡️ Security Improvements Additional XSS Protection: Escaped another set of settings fields to further harden the plugin against potential XSS vulnerabilities. A 3.11.4
  3. — Version 3.11.3 🔒 The Secure Exclusions Update Release Date: May 12, 2026 🛡️ Security Fix Security improvements: Improved auth/nonce validation on excluded selectors and properly escaped exclusions to prevent a potential stored Cross- 3.11.3
  4. — Version 3.11.2 🛡️ The Compatibility & Security Update Release Date: March 19, 2026 🛠️ Fixes open_basedir Warning Fix: Resolved cases where open_basedir restrictions triggered PHP warnings, including when using the “Replace in CSS” op 3.11.2
  5. — Version 3.11.1 🔧 The Compatibility & CDN Sync Update Release Date: September 24, 2025 🛠️ Fixes & Improvements PHP 8.4 Compatibility: Fixed a deprecation warning that appeared when running the plugin on PHP 8.4, ensuring smooth operat 3.11.1
  6. — Version 3.11.0 🌩️ The S3 & Speed Boost Update Release Date: August 6, 2025 ✨ New Features Amazon S3 Integration: Images stored on Amazon S3 can now be seamlessly served through the ShortPixel CDN — faster delivery, no matter where you 3.11.0

Security history

via Wordfence Intelligence

All 11 disclosed vulnerabilities are patched in the current version (3.11.6). Sites still on an older version should update.

  1. 2026-08-15 CVE-2026-15345 Missing Authorization Affects <= 3.11.5 Patched in 3.11.6
  2. 2026-06-29 CVE-2026-57342 Improper Neutralization of Input During Web Page Generation Affects <= 3.11.3 Patched in 3.11.4
  3. 2026-06-25 CVE-2026-56066 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.11.4 Patched in 3.11.5
  4. 2025-08-01 CVE-2025-6626 Improper Neutralization of Input During Web Page Generation Affects <= 3.10.4 Patched in 3.10.5
  5. 2025-04-01 CVE-2025-30853 Missing Authorization Affects <= 3.10.0 Patched in 3.10.1
  6. 2024-05-10 CVE-2024-35172 Server-Side Request Forgery Affects <= 3.8.3 Patched in 3.8.4
  7. 2024-05-09 CVE-2024-4689 Cross-Site Request Forgery Affects <= 3.8.3 Patched in 3.8.4
  8. 2024-04-02 CVE-2024-31230 Missing Authorization Affects <= 3.8.2 Patched in 3.8.3
  9. 2023-05-08 CVE-2023-32512 Cross-Site Request Forgery Affects < 3.7.2 Patched in 3.7.2
  10. 2023-02-02 CVE-2023-0334 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.1 Patched in 3.6.2
  11. 2022-04-25 CVE-2022-29417 Improper Access Control Affects <= 3.3.1 Patched in 3.4.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 6 languages, 5 at 90% or more

Romanian 97%
Dutch 96%
Spanish (Chile) 95%
Spanish (Spain) 93%
Russian 92%
Czech 3%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names ShortPixel Adaptive Images when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Image optimization
Get early access to Premium →

Readme readiness

7 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 13 questions in the FAQ.
  • ✓ FAQ asks real questions 12 of 13 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("if you have", "for developers", "if you need").
  • ✓ Names what it works with Mentions Twitter.
  • ✓ Headings and lists 8 headings and 3 lists.
  • ✓ Enough to quote 9,758 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-05-29 20K+ → 10K+ down after 1309 days in tier
  2. 2020-10-28 10K+ → 20K+ up after 351 days in tier
  3. 2019-11-12 7K+ → 10K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization into a readme, a review or a deck. It updates itself.

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Preview card ↗

ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization: 10K+ active installs, 4.8★ (145 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shortpixel-adaptive-images

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