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Fluid Checkout for WooCommerce – Lite

by Diego Versiani · eCommerce

Also makes 1 other plugin · 20K+ installs across the portfolio →

Frictionless Multistep Checkout for WooCommerce. Get up to 36% increase in conversion rates with a better purchase experience at the checkout page.

How scoring works →
99 Health · A
Maintenance 100/100
Rating quality 97/100
Support 100/100

99 health vs 68 average across 5,563 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

99 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 94/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-4% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

15.3K

now · peak 26.2K

15.3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Fluid Checkout for W · #1263 you Brazilian Market on · #630 reCAPTCHA for WooCom · #850 Amazon Pay for WooCo · #1454

Rating trend

Star average over time · dips mark rough releases

4.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

767per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

10

releases in the last 12 months

3mo ago

latest release · v4.2.4

98

tagged releases on record

Recent releases

4.2.4 · 3mo ago4.2.3 · 3mo ago4.2.2 · 4mo ago4.2.1 · 5mo ago4.2.0 · 6mo ago4.1.6 · 6mo ago4.1.5 · 9mo ago4.1.4 · 9mo ago4.1.3 · 10mo ago4.1.2 · 10mo ago4.1.1 · 1.0y ago4.1.0 · 1.0y ago4.0.6 · 1.2y ago4.0.5 · 1.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.2 58%
v4.1 19%
v4.0 12%
Older / other versions 11%

Estimated active installs

The public count shows “20K+”. Our estimate pins where the real number sits.

tracked estimate
20K–30K ≈29K

Refined from the date this plugin crossed into its current band.

Install history · since 2021-09-03 · 1,429 observations

20KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$31K range $7.9K–$120K

Est. acquisition value

≈$87K range $16K–$480K

Modeled from public signals only; the real figure depends on pricing and conversion we cannot see. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 20K–30K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
20K–30K
Category
eCommerce
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
steady (30d downloads flat vs prior 30d)
Reviews
158
Last updated
8 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
4.2.7
Last updated
8d ago
Added
2021-06-25 · 5 yrs old
Requires WP
5.0
Tested up to
7.1
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. DanyelAndre
    4mo ago

    Fluid Checkout finally gives WooCommerce a truly modern checkout experience. The interface feels clean, professional and much more user-friendly than the standard WooCommerce checkout. Setup and configuration are incredibly easy, and in my case it basically worked out of the box. I am already very happy with the free version, and I will definitely consider upgrading to the Pro version once my store revenue allows it. A great plugin that makes a real difference. Highly recommended!

    Read on wp.org ↗
  2. juniorheringer
    4mo ago

    Cumpre o que promete

    Read on wp.org ↗
  3. מימון בדוש
    5mo ago

    Works easily, worth a try

    Read on wp.org ↗
  4. wecanjustin
    5mo ago

    Fantastic checkout plugin that made a real difference to our conversion rate. We had a complex compatibility issue with our payment gateway and Diego went above and beyond to diagnose and fix it, delivering a working beta within days. The multi-step checkout is clean, professional, and works beautifully on mobile. Support like this is rare — highly recommended.

    Read on wp.org ↗
  5. adairhsu
    7mo ago

    simple . easy, fast and …EFFICIENT! Very promised!

    Read on wp.org ↗
  6. nepwp
    9mo ago

    That’s exactly what I was looking for, Thank you!

    Read on wp.org ↗
  7. michaelgourion
    10mo ago

    Very nice and profesional plugin.

    Read on wp.org ↗
  8. devilbv
    11mo ago

    Great plugin!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-08-19 Version 4.2.7 Bump tested up to WordPress 7.1+ Added: Compatibility with theme Sober (by Uixthemes). Added: Compatibility with plugin CartFlows. Fixed: Clear the state field when the country changes, so a state code from the previous 4.2.7
  2. 2026-07-28 Version 4.2.6 Bump tested up to upcoming WooCommerce 11.0.0 (RC). Fixed: JavaScript error that could stop checkout updates and shipping totals from refreshing. 4.2.6
  3. 2026-07-26 Version 4.2.5 Bump tested up to WordPress 7.0.2 and WooCommerce 10.9.4 Added: Compatibility with theme Talemy by ThemeSpirit. Added: Conditional visibility for checkout steps based on available substeps. Improved: Display checked chec 4.2.5
  4. 2026-06-02 Version 4.2.4 Improved: Disable dropdown options in TomSelect components when the option is disabled in the associated select field. Fixed: Compatibility with plugin Klaviyo. Prevent fatal error at checkout. Fixed: Compatibility with 4.2.4
  5. 2026-05-25 Version 4.2.3 Bump tested up to WordPress 7.0 and WooCommerce 10.8.0 Fixed: Compatibility with plugin Cart Abandonment Recovery Pro. Issue with displaying GDPR notice at checkout, and integration with International Phone Numbers featu 4.2.3
  6. 2026-04-21 Version 4.2.2 Improved: Update Fluid Checkout template files to the current latest versions from WooCommerce. Fixed: Compatibility with theme BeTheme. Check that theme function exists before trying to use it. 4.2.2

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2023-03-13 Cross-Site Request Forgery (CSRF) Affects <= 2.3.1 Patched in 2.3.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 11 languages, 0 at 90% or more

Spanish (Spain) 58%
Swedish 40%
Portuguese (Brazil) 31%
Czech 29%
English (Australia) 27%
Spanish (Mexico) 26%
Dutch 17%
Ukrainian 10%
Croatian 9%
German 4%
Greek 4%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-08-01 10K+ → 20K+ up after 473 days in tier
  2. 2023-04-16 9K+ → 10K+ up after 44 days in tier
  3. 2023-03-03 8K+ → 9K+ up after 44 days in tier
  4. 2023-01-18 7K+ → 8K+ up after 53 days in tier
  5. 2022-11-26 6K+ → 7K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Fluid Checkout for WooCommerce – Lite: 20K+ active installs, 4.9★ (158 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/fluid-checkout