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wp.org search vs our merit ranking: “one page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “one page”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #8 on merit, 4.8★ from 2144 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #2 ↑1 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #3 ↓1 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #6 1 too low 6 Duplicate Page 3M+ · 4.8★ (467) wp.org #7 1 too low 7 Under Construction 600K+ · 4.8★ (1285) wp.org #11 ↓1 4 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #13 5 too low 9 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #10 ↑8 1 too low 10 Page scroll to id 100K+ · 4.9★ (225) wp.org #12 2 too low 11 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #9 2 too high 12 O One Page Express Companion 10K+ · 4.7★ (11) wp.org #5 7 too high 13 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #17 ↓2 4 too low 14 One Click Demo Import 1M+ · 4.3★ (79) wp.org #8 6 too high 15 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #16 ↓5 1 too low 16 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #14 2 too high 17 One Click SSL 10K+ · 4.9★ (139) wp.org #21 ↑2 4 too low 18 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #22 ↑2 4 too low 19 Options for Twenty Twenty-One 6K+ · 4.9★ (64) wp.org #19 20 All In One Login 60K+ · 3.6★ (35) wp.org #23 3 too low 21 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #18 ↓2 3 too high 22 One Page Quick Checkout for WooCommerce 200+ · 4.3★ (9) wp.org #20 2 too high 23 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #15 ↓1 8 too high 24 WP Post Page Clone 70K+ · 4.5★ (8) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.