FunnelKit – Funnel Builder Plugin for WooCommerce Checkout
by FunnelKit · eCommerce
Also makes 6 other plugins · 106.3K+ installs across the portfolio →
Create high-converting WooCommerce checkout pages, thank you pages & sales funnels with the highest-rated WordPress funnel builder.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
30K+
≈36K estimated
Momentum
-46%
downloads vs prior 30d
Biggest opportunity: Swap “checkout”, “upsell” and “woocommerce checkout” for “checkout builder”, “woocommerce multistep checkout” and “checkout map”. “checkout” isn't earning its slot: it only gets you to #19. “checkout builder” sits at #6 untagged, close enough for a declared tag to move it up. “upsell” isn't earning its slot: it only gets you to #18. “woocommerce multistep checkout” sits at #7 untagged, close enough for a declared tag to move it up. “woocommerce checkout” isn't earning its slot: it only gets you to #17. “checkout map” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 30K of 1.3M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,155 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 98 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1,028 reviews, smoothed to 4.96★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| funnel | #1 | #1 | 0 |
| sales funnel | #1 | #1 | 0 |
| funnel builder your tag | #2 | #1 | down 1 |
| funnels | #2 | #2 | 0 |
| sales funnels | #2 | #1 | 0 |
| sales funnel builder | #1 | #1 | 0 |
| woocommerce funnel builder | #1 | #1 | 0 |
| funnelkit | #3 | #2 | 0 |
| order bump your tag | #5 | #3 | down 1 |
| trust seal | #3 | #1 | up 2 |
| upsell funnel | #2 | #1 | 0 |
| checkout builder | #6 | #5 | down 1 |
| ux builder | #4 | #3 | up 1 |
| woocommerce multistep checkout | #7 | #6 | 0 |
| checkout map | #8 | #4 | down 1 |
| converting | #11 | #8 | down 2 |
| multistep checkout | #8 | #6 | 0 |
| checkout recovery | #9 | #5 | down 1 |
| checkout upsell | #10 | #5 | 0 |
| woocommerce checkout your tag | #17 | #11 | down 1 |
486 searches this plugin appeared in over the last 90 days, 20 listed. 391 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “checkout”, “upsell” and “woocommerce checkout” for “checkout builder”, “woocommerce multistep checkout” and “checkout map”. “checkout” isn't earning its slot: it only gets you to #19. “checkout builder” sits at #6 untagged, close enough for a declared tag to move it up. “upsell” isn't earning its slot: it only gets you to #18. “woocommerce multistep checkout” sits at #7 untagged, close enough for a declared tag to move it up. “woocommerce checkout” isn't earning its slot: it only gets you to #17. “checkout map” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Under-ranked on “checkout”. wp.org puts you #19; on merit you place #8. The plugins above you are winning on install count, not on rating or upkeep.
- Under-ranked on “upsell”. wp.org puts you #18; on merit you place #8. The plugins above you are winning on install count, not on rating or upkeep.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 84K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
98
releases in the last 12 months
11d ago
latest release · v3.17.0.1 · 21 Oct 2026
221
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.
Install history since 28 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ ball9993mo ago
Great service from Harish Bajaj / FunnelKit. The plugin works well and helps our business a lot. Thanks.
Read on wp.org ↗ - ★★★★★ viacoo4mo ago
Harish was the best. He searched high and low to solve the problem. And the plugin is fantastic. I recommend it.
Read on wp.org ↗ - ★★★★★ 11AFotografie4mo ago
I got great 1:1 support, even within 24 hours, while still using the free version of this plugin! That’s really costumer service, specially in this day and age!
Read on wp.org ↗ - ★★★★★ sangemaru4mo ago
My agency has been a long-time (4+ years) customer of the FunnelKit Builder which we are recommending to all our clients. The funnelkit team has been providing excellent features and top-notch customer support.
Read on wp.org ↗ - ★★★★★ marinov965mo ago
I had a technical issue with the Checkout Form inside the Divi editor. The support team responded instantly, identified a bug on their end, and deployed a fix within just a few hours. Amazing professionalism and a fantastic product. 5 stars!
Read on wp.org ↗ - ★★★★★ thebrunomaya5mo ago
Funnelkit became our to-go solution for WordPress and WooCommerce when it comes to Cart, Funnel Design and Automations/Emails. Even though there are many solutions out there, this suite’s speed and ease of use is unmatched. It is a great suite. As every thing in wordpress, sometimes you need support, and this is where they shine the most. This is the main reason we’ve been loyal users for years already. WTG, FK team!
Read on wp.org ↗ - ★★★★★ idrianoo5mo ago
Thanks supporting team for quick response and immediate action to solve my problem . You are the Best 👌 👌👌
Read on wp.org ↗ - ★★★★★ gcosoftware5mo ago
In my opinion it only works after hours of senior-level work. This is not “plug and play”. I deployed FunnelKit as the checkout for a WooCommerce store. Yes, it has nice templates — but that’s where the upsides end. To get anything to actually work correctly, I had to manually work around a dozen-plus bugs. Specifically: – The “Place order” button doesn’t show up without custom CSS — the plugin hides its own payment section and never reveals it. – A postcode marked “not required” still blocks the order (server-side validation ignores the UI setting) — fixing it requires PHP code. – The “Page Layout: Theme” setting in the UI simply doesn’t work — the header and footer disappear, and the only way to fix it is editing the database directly. – Exporting/importing a funnel between instances breaks editability — after import you can’t open the step in Elementor (“the content area was not found”); you have to rebuild everything by hand on production. If you were counting on a dev→production workflow, that’s a dealbreaker. – The default configuration triggers 502 errors on a typical nginx setup (a cookie storing the full price HTML overflows the buffers). – Cart message translations don’t work out of the box (wrong text domain) — they stay in English despite correct translations. – The form needs manual CSS to remove empty gaps and align the step bar — the visual panel isn’t enough. My WPstack runs on PHP8.4 so it is NOT old scrap, this plugin should works as other, but it takes one working day on making it usable. Bottom line: if you don’t have work experience with toptiers AI coding assist or you’re not a senior developer comfortable with PHP, CSS, nginx, and WordPress internals — you will not manage this plugin. From that perspective it looks like a half-finished product: a few pretty templates don’t make up for the lack of basic reliability. The whole point of a checkout plugin should be “it just works” — and that isn’t the case here. Disclaimer: I didn’t buy pay version, I’ve used and managed only free version, maybe in pay ver. works well. This topic was modified 1 month ago by gcosoftware. Reason: correct in number of stars rating
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.15.0.9 Improved: Checkout: Improved compatibility with WooCommerce PayPal Payments. (#8885) Improved: Funnel: Improved compatibility with Bricks Builder. (#9174) Improved: Checkout: Streamlined the admin experience by removing 3.15.0.9
- — Version 3.15.0.8 Improved: Enhanced overall stability and reliability across the plugin. Improved: Funnel: Compatibility with divi5 related to Thankyou page CSS. (#9161) 3.15.0.8
- — Version 3.15.0.7 Fixed: Funnel: Admin UI canvas mode was not showing funnel steps. 3.15.0.7
- — Version 3.15.0.6 Improved: Compatibility with PHP version 8.4.x. (#9140) Improved: Funnel: Conversion analytics to handle edge cases of retrying orders with no funnel ID multiple times. (#9044) Improved: Funnel: Hardened the security of 3.15.0.6
- — Version 3.15.0.5 Improved: Checkout: Compatibility with MercadoPago Gateway improved. (#8783) 3.15.0.5
- — Version 3.15.0.4 Improved: Checkout: Compatibility with CookieYes plugin improved to fix the PHP warning. (#8932) 3.15.0.4
Security history
via Wordfence IntelligenceAll 21 disclosed vulnerabilities are patched in the current version (3.17.0.1). Sites still on an older version should update.
- Patched High · 7.2 FunnelKit <= 3.16.0.5 - Unauthenticated Stored Cross-Site Scripting via Order Fields (shipping/billing) ↗2026-10-09 CVE-2026-100147 Improper Neutralization of Input During Web Page Generation Affects <= 3.16.0.5 Patched in 3.16.0.6
- Patched High · 7.2 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.15.0.8 - Unauthenticated Stored Cross-Site Scripting ↗2026-07-10 CVE-2026-57816 Improper Neutralization of Input During Web Page Generation Affects <= 3.15.0.8 Patched in 3.15.0.9
- 2026-06-25 CVE-2026-12979 External Control of File Name or Path Affects <= 3.15.0.5 Patched in 3.15.0.6
- 2026-06-25 CVE-2026-12978 Improper Neutralization of Input During Web Page Generation Affects <= 3.15.0.5 Patched in 3.15.0.6
- Patched Medium · 4.9 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.15.0.5 - Authenticated (Administrator+) SQL Injection ↗2026-06-24 CVE-2026-56052 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.15.0.5 Patched in 3.15.0.6
- Patched High · 7.2 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.15.0.2 - Unauthenticated Stored Cross-Site Scripting ↗2026-06-03 CVE-2026-48966 Improper Neutralization of Input During Web Page Generation Affects <= 3.15.0.2 Patched in 3.15.0.3
- Patched High · 7.5 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.15.0.1 - Unauthenticated SQL Injection ↗2026-04-27 CVE-2026-42381 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.15.0.1 Patched in 3.15.0.2
- Patched High · 7.5 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.13.1.5 - Unauthenticated SQL Injection ↗2025-12-11 CVE-2025-14169 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.13.1.5 Patched in 3.13.1.6
- Patched Medium · 6.4 Funnel Builder by FunnelKit <= 3.13.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-12-06 CVE-2025-66067 Improper Neutralization of Input During Web Page Generation Affects <= 3.13.1.2 Patched in 3.13.1.3
- Patched Medium · 6.4 FunnelKit – Funnel Builder for WooCommerce Checkout <= 3.13.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via wfop_phone Shortcode ↗2025-11-18 CVE-2025-12878 Improper Neutralization of Input During Web Page Generation Affects <= 3.13.1.2 Patched in 3.13.1.3
- 2025-10-15 CVE-2025-10567 Improper Neutralization of Input During Web Page Generation Affects <= 3.12.0 Patched in 3.12.0.1
- 2025-08-19 CVE-2025-54750 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 3.11.1 Patched in 3.12.0
- Patched High · 8.8 Multiple Plugins By FunnelKit <= (Various Versions) - Authenticated (Contributor+) Sensitive Information Exposure to Privilege Escalation via Woofunnel Library ↗2025-08-18 CVE-2025-7654 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.11.0.2 Patched in 3.11.1
- Patched Medium · 4.9 Funnel Builder by FunnelKit <= 3.10.2 - Authenticated (Administrator+) SQL Injection ↗2025-07-08 CVE-2025-49034 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.10.2 Patched in 3.11.0
- Patched Medium · 4.9 Funnel Builder for WordPress by FunnelKit <= 3.10.1 - Authenticated (Administrator+) SQL Injection ↗2025-04-07 CVE-2025-2203 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.10.1 Patched in 3.10.2
- Patched Critical · 9.8 Funnel Builder by FunnelKit <= 3.9.0 - Unauthenticated Local File Inclusion ↗2025-02-23 CVE-2025-26979 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 3.9.0 Patched in 3.9.1
- 2024-06-28 CVE-2024-5192 Improper Neutralization of Input During Web Page Generation Affects <= 3.3.1 Patched in 3.4.0
- Patched Medium · 6.6 Funnel Builder for WordPress by FunnelKit <= 2.14.3 - Authenticated(Administrator+) SQL Injection ↗2023-12-21 CVE-2023-50856 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.14.4 Patched in 2.14.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 9 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create high-converting WooCommerce checkout pages, thank you pages & sales funnels with the highest-rated W..."
- ✓ Has a FAQ 23 questions in the FAQ.
- ✓ FAQ asks real questions 23 of 23 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use case", "built for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 15 more.
- ✓ Headings and lists 11 headings and 9 lists.
- ✓ Enough to quote 14,008 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-28 40K+ → 30K+ down after 110 days in tier
- 2026-02-07 30K+ → 40K+ up after 2 days in tier
- 2026-02-05 40K+ → 30K+ down after 5 days in tier
- 2026-01-31 30K+ → 40K+ up after 2 days in tier
- 2026-01-29 40K+ → 30K+ down after 83 days in tier
- 2025-11-07 30K+ → 40K+ up after 386 days in tier
- 2024-10-17 20K+ → 30K+ up after 377 days in tier
- 2023-10-06 10K+ → 20K+ up after 369 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ installs · 4.8★ · 3 shared tags A -
One Click Upsell Funnel for Woocommerce 1K+ installs · 4.5★ · 3 shared tags B -
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ installs · 4.8★ · 2 shared tags A -
UpsellWP – Upsell and Related Products Offers for WooCommerce 5K+ installs · 4.8★ · 2 shared tags A -
One page checkout and layouts for woocommerce 3K+ installs · 4.1★ · 2 shared tags B -
Order Bump for WooCommerce 600+ installs · 4.2★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for FunnelKit – Funnel Builder Plugin for WooCommerce Checkout into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/funnel-builder" width="480" height="300" style="border:0" loading="lazy" title="FunnelKit – Funnel Builder Plugin for WooCommerce Checkout — Plugin Pulse"></iframe> FunnelKit – Funnel Builder Plugin for WooCommerce Checkout: 30K+ active installs, 5.0★ (1,028 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/funnel-builder
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