Entry Expiration for Gravity Forms
by Travis Lopes · Forms
Automatically remove old form entries on a custom, defined schedule
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned · Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: “entry”, “expiration” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 1K of 68.7K lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1189 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.3.0; the current branch is 6.8
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 1189 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| entry your tag | Not in the top 24 | ||
| expiration your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “entry”, “expiration” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.3y ago
latest release · v2.2.1 · 1 Aug 2023
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 2 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Andrea4.9y ago
Just install, setup and go. Works!
Read on wp.org ↗ - ★★★★★ 10for28.0y ago
This is a great plugin if you need to remove sensitive data from the database on a regular basis. Easy to setup and use.
Read on wp.org ↗ - ★★★★★ Ulrich8.5y ago
This is a great solution to automatically delete form entries after a specific amount of time like a month. This was instrumental for our GDPR compliance of our contact form.
Read on wp.org ↗ - ★★★★★ caseycase11.0y ago
Thank you Travis – easy to install and set up and just what the doctor ordered.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically remove old form entries on a custom, defined schedule"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,018 characters of description.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-12 2K+ → 1K+ down after 1 days in tier
- 2025-11-11 1K+ → 2K+ up after 1 days in tier
- 2025-11-10 2K+ → 1K+ down after 7 days in tier
- 2025-11-03 1K+ → 2K+ up after 2 days in tier
- 2025-11-01 2K+ → 1K+ down after 1689 days in tier
- 2021-03-18 200+ → 2K+ up after 1484 days in tier
- 2017-02-23 10+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Gravity Forms Zero Spam 100K+ installs · 4.2★ · 1 shared tag A -
Advanced Custom Fields: Gravity Forms Add-on 30K+ installs · 4.1★ · 1 shared tag B -
Gravity PDF 20K+ installs · 4.9★ · 1 shared tag B -
Gravity Forms CLI Add-On 20K+ installs · 4.1★ · 1 shared tag B -
Event Tracking for Gravity Forms 10K+ installs · 4.7★ · 1 shared tag C -
GravityExport Lite for Gravity Forms 10K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Entry Expiration for Gravity Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gravity-forms-entry-expiration" width="480" height="300" style="border:0" loading="lazy" title="Entry Expiration for Gravity Forms — Plugin Pulse"></iframe> Entry Expiration for Gravity Forms: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/gravity-forms-entry-expiration
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