Event Tracking for Gravity Forms
by Rocketgenius · Analytics
Also makes 2 other plugins · 30.8K+ installs across the portfolio →
Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supports Google Analytics v3 and Gravity Forms …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 60/100
Stale
Active installs
10K+
≈19K estimated
Momentum
+4%
downloads vs prior 30d
Biggest opportunity: One page off on “piwik”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
60 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 10K of 691K lifetime downloads are still running, in line with its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 727 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 37 reviews, smoothed to 4.48★
5 of 5 tags set · short description in place
To rank higher: Last updated 727 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| piwik your tag | #16 | #10 | down 1 |
| piwik pro | #11 | #8 | 0 |
| gravity forms stripe | #23 | #17 | up 1 |
| google analytics your tag | Not in the top 24 | ||
| google tag manager your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
| matomo your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 3 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “piwik”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “google analytics”, “google tag manager” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 35.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.0y ago
latest release · v2.5.0 · 3 Nov 2024
52
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 21 days ago and a band this size takes about a year or more to cross, so the real count is still just under 20K.
Install history since 1 Jan 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ rtnetworks3.9y ago
I don’t often leave reviews, because I find most products and customer service average at best. Not this time. I ended up having some configuration problems with GTM in my child theme that prevented the plugin from working. Ron graciously offered to get on a Zoom call with me and debug my problem. Wow. I don’t expect such level of support for a free plugin. I don’t even get that level with most of my paid plugins. The plugin works as advertised. I’d definitely encourage new users to get the installation guide as well as it has some useful tips. Thank you Ron. You’re the best.
Read on wp.org ↗ - ★★★★★ Trevormonk4.6y ago
Easy to install and set up, works perfectly and Ronald is there for you if you have a problem.
Read on wp.org ↗ - ★★★★★ Aurélien Denis5.3y ago
Nothing to tell more.
Read on wp.org ↗ - ★★★★★ strom845.6y ago
Works really well with Google Tag Manager easy to setup good, easy instruction both in a guide but also with a video so you can follow the steps with ease. Really recommend this plugin for using Google Tag Manager to track Gravity Forms. Thanks for this plugin, much appreciated!
Read on wp.org ↗ - ★★★★★ tye6.2y ago
Thanks 🙂
Read on wp.org ↗ - ★★★★★ lakeozark806.6y ago
Ron took out the time to help me even make sure it was installed correctly. The man is brilliant.
Read on wp.org ↗ - ★★★★★ CroMisho6.8y ago
This is the kind of a plugin where you want to look up the authors and give them five stars on all profiles they have. Integration with Google Tag Manager is simple, yet so much powerful and reliable. No more need to create separate Form event tags for multiple forms. In GTM, you create only one, and then the events parameters are beings set on each form individually, inside GF. They are fired only when the form is actually sent. Great work!
Read on wp.org ↗ - ★★★★★ douglaskarr7.1y ago
Thanks so much for this plugin.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.0 Released 2024-11-03 Deprecating GA3 options (Measurement Protocol and GA3 Analytics). Deprecating Matomo support. Removing form information from datalayer for privacy reasons. 2.5.0
- — Version 2.4.14 Released 2022-12-02 Minifying UTM script for performance. Only load UTM script when UTM variables are present or a form is present. 2.4.14
- — Version 2.4.12 Released 2022-11-09 Updating Google Analytics Add-on banners. Cleaning up documentation. Testing with latest Gravity Forms and WordPress 6.1. 2.4.12
- — Version 2.4.11 Released 2022-01-28 WordPress 5.9 testing/compatibility Testing with Gravity Forms 2.6 beta Add option to disable beta banner under Advanced settings. 2.4.11
- — Version 2.4.10 Released 2021-08-23 Fixing a bug caused another. Fixing GTM not sending any events. 2.4.10
- — Version 2.4.9 Released 2021=08-22 Prevent GTM from sending events more than once (props @zahadum). 2.4.9
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.2
Languages
via translate.wordpress.orgTranslated into 123 languages, 2 at 90% or more
Plus 99 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supp..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms, Stripe, PayPal, Google Analytics.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 1,300 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "matomo", "piwik" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-10 20K+ → 10K+ down after 1 days in tier
- 2026-10-09 10K+ → 20K+ up after 1 days in tier
- 2026-10-08 20K+ → 10K+ down after 2 days in tier
- 2026-10-06 10K+ → 20K+ up after 1 days in tier
- 2026-10-05 20K+ → 10K+ down after 11 days in tier
- 2026-09-24 10K+ → 20K+ up after 2 days in tier
- 2026-09-22 20K+ → 10K+ down after 661 days in tier
- 2024-11-30 30K+ → 20K+ down after 582 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags A -
Beehive Analytics – Google Analytics Dashboard 20K+ installs · 4.2★ · 2 shared tags A -
WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ installs · 4.5★ · 2 shared tags A -
GAinWP Google Analytics Integration for WP 7K+ installs · 4.7★ · 2 shared tags A -
WP Global Site Tag 7K+ installs · 4.1★ · 2 shared tags B -
Simple Google Analytics Tag Manager 1K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Event Tracking for Gravity Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gravity-forms-google-analytics-event-tracking" width="480" height="300" style="border:0" loading="lazy" title="Event Tracking for Gravity Forms — Plugin Pulse"></iframe> Event Tracking for Gravity Forms: 10K+ active installs, 5.0★ (37 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/gravity-forms-google-analytics-event-tracking
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