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Event Tracking for Gravity Forms

by Rocketgenius · Analytics

Also makes 2 other plugins · 30.8K+ installs across the portfolio →

Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supports Google Analytics v3 and Gravity Forms …

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Stale

Health

C 60/100

Stale

Active installs

10K+

≈19K estimated

Momentum

+4%

downloads vs prior 30d

Biggest opportunity: One page off on “piwik”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.

How scoring works →
60 Health · C
Maintenance 25/100
Rating quality 94/100
Support 70/100

60 health vs 67 average across 1,826 Analytics plugins

Install conversion

How it's measured →

1.4%

of downloads still active

At least 10K of 691K lifetime downloads are still running, in line with its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

Details

Version
2.5.0
Last updated
2.0y ago
Added
2014-12-01 · 11 yrs old
Requires WP
5.5
Tested up to
6.7.11
Requires PHP
5.6

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

79 / 100

Well optimized

Most to gain: Update recency

Update recency 35/100

Updated 727 days ago, past the ~180 days where wp.org starts discounting

WP compatibility 100/100

Tested up to WordPress 6.7.11; the current branch is 6.8

Rating quality 90/100

5.0★ over 37 reviews, smoothed to 4.48★

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Last updated 727 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

+4% vs prior 30d
13931 Oct 2026

30-day downloads

Rolling 30-day volume · peak 35.8K · peaks are release surges

3.1K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Event Tracking for G · #1444youGTM4WP · #83Beehive Analytics · #1131WEBKINDER Integratio · #1586

Health trend

Composite health score, snapshotted daily

6031 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

30931 Oct 2026

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

2.0y ago

latest release · v2.5.0 · 3 Nov 2024

52

tagged releases on record

Recent releases

2.5.0 · 3 Nov 20242.4.14 · 30 May 20242.4.12 · 9 Nov 20222.4.11 · 22 May 20222.4.10 · 23 Aug 20212.4.9 · 22 Aug 20212.4.8 · 29 Jul 20212.4.6 · 26 Jul 20212.4.5 · 26 Jul 20212.4.2 · 25 Jul 20212.4.1 · 12 May 20212.4.0 · 2 May 20212.3.12 · 11 Mar 20212.3.10 · 11 Jun 2020

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.5 77%
v2.4 17%
v2.3 5.1%
Older / other versions 1.2%

Estimated active installs

The public count shows “10K+”. Our estimate pins where the real number sits.

tracked estimate
10K–20K ≈19K

Crossed into this band 21 days ago and a band this size takes about a year or more to cross, so the real count is still just under 20K.

Install history since 1 Jan 2016

10K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ rtnetworks
    3.9y ago

    I don’t often leave reviews, because I find most products and customer service average at best. Not this time. I ended up having some configuration problems with GTM in my child theme that prevented the plugin from working. Ron graciously offered to get on a Zoom call with me and debug my problem. Wow. I don’t expect such level of support for a free plugin. I don’t even get that level with most of my paid plugins. The plugin works as advertised. I’d definitely encourage new users to get the installation guide as well as it has some useful tips. Thank you Ron. You’re the best.

    Read on wp.org ↗
  2. ★★★★★ Trevormonk
    4.6y ago

    Easy to install and set up, works perfectly and Ronald is there for you if you have a problem.

    Read on wp.org ↗
  3. ★★★★★ Aurélien Denis
    5.3y ago

    Nothing to tell more.

    Read on wp.org ↗
  4. ★★★★★ strom84
    5.6y ago

    Works really well with Google Tag Manager easy to setup good, easy instruction both in a guide but also with a video so you can follow the steps with ease. Really recommend this plugin for using Google Tag Manager to track Gravity Forms. Thanks for this plugin, much appreciated!

    Read on wp.org ↗
  5. ★★★★★ tye
    6.2y ago

    Thanks 🙂

    Read on wp.org ↗
  6. ★★★★★ lakeozark80
    6.6y ago

    Ron took out the time to help me even make sure it was installed correctly. The man is brilliant.

    Read on wp.org ↗
  7. ★★★★★ CroMisho
    6.8y ago

    This is the kind of a plugin where you want to look up the authors and give them five stars on all profiles they have. Integration with Google Tag Manager is simple, yet so much powerful and reliable. No more need to create separate Form event tags for multiple forms. In GTM, you create only one, and then the events parameters are beings set on each form individually, inside GF. They are fired only when the form is actually sent. Great work!

    Read on wp.org ↗
  8. ★★★★★ douglaskarr
    7.1y ago

    Thanks so much for this plugin.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 2.5.0 Released 2024-11-03 Deprecating GA3 options (Measurement Protocol and GA3 Analytics). Deprecating Matomo support. Removing form information from datalayer for privacy reasons. 2.5.0
  2. — Version 2.4.14 Released 2022-12-02 Minifying UTM script for performance. Only load UTM script when UTM variables are present or a form is present. 2.4.14
  3. — Version 2.4.12 Released 2022-11-09 Updating Google Analytics Add-on banners. Cleaning up documentation. Testing with latest Gravity Forms and WordPress 6.1. 2.4.12
  4. — Version 2.4.11 Released 2022-01-28 WordPress 5.9 testing/compatibility Testing with Gravity Forms 2.6 beta Add option to disable beta banner under Advanced settings. 2.4.11
  5. — Version 2.4.10 Released 2021-08-23 Fixing a bug caused another. Fixing GTM not sending any events. 2.4.10
  6. — Version 2.4.9 Released 2021=08-22 Prevent GTM from sending events more than once (props @zahadum). 2.4.9

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.2

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 123 languages, 2 at 90% or more

Spanish (Chile) 100%
Spanish (Spain) 100%
French (France) 56%
English (Canada) 27%
Ukrainian 15%
Dutch 9%
Portuguese (Brazil) 9%
Danish 8%
Italian 8%
Romanian 8%
Russian 8%
Czech 7%
German 7%
English (UK) 6%
Finnish 6%
Hungarian 6%
Norwegian (Bokmål) 6%
Persian 6%
Polish 6%
Serbian 6%
Turkish 6%
Afrikaans 5%
Basque 5%
Bulgarian 5%

Plus 99 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

7 of 8 pass · checked 25 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supp..."
  • ✓ Has a FAQ 9 questions in the FAQ.
  • ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions Gravity Forms, Stripe, PayPal, Google Analytics.
  • ✓ Headings and lists 3 headings and 3 lists.
  • ✓ Enough to quote 1,300 characters of description.
  • ✓ Tags match the text 3 of 5 tags appear in the text; "matomo", "piwik" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-10-10 20K+ → 10K+ down after 1 days in tier
  2. 2026-10-09 10K+ → 20K+ up after 1 days in tier
  3. 2026-10-08 20K+ → 10K+ down after 2 days in tier
  4. 2026-10-06 10K+ → 20K+ up after 1 days in tier
  5. 2026-10-05 20K+ → 10K+ down after 11 days in tier
  6. 2026-09-24 10K+ → 20K+ up after 2 days in tier
  7. 2026-09-22 20K+ → 10K+ down after 661 days in tier
  8. 2024-11-30 30K+ → 20K+ down after 582 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Event Tracking for Gravity Forms into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/gravity-forms-google-analytics-event-tracking" width="480" height="300" style="border:0" loading="lazy" title="Event Tracking for Gravity Forms — Plugin Pulse"></iframe>
Preview card ↗

Event Tracking for Gravity Forms: 10K+ active installs, 5.0★ (37 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/gravity-forms-google-analytics-event-tracking

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