GRO
by GRO Engineering · Forms
GRO is a platform to grow your email list, send emails and sequences, gate content, sell memberships, and earn more with Amazon deep links.
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Health
B 84/100
Few reviews
Active installs
300+
≈300 estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate”, “email marketing” and “forms” for “gate content”, “deep links” and “deep”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “gate content” sits at #9 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “deep links” sits at #12 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “deep” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 300 of 8K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 23 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
48
Momentum
Holding steady
+0.4
Velocity
places per keyword, 25d
39%
Breadth
of keywords climbing, 25d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| content gating your tag | #2 | #7 | up 5 |
| gate content | #9 | #20 | 0 |
| deep links | #12 | #21 | down 6 |
| deep | #13 | #24 | up 2 |
| gate | #15 | #19 | up 3 |
| content gate | #10 | #20 | up 1 |
| gated content | #22 | #23 | 0 |
| email gate | #14 | #23 | up 1 |
| affiliate your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| memberships your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 8 listed. 33 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “affiliate”, “email marketing” and “forms” for “gate content”, “deep links” and “deep”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “gate content” sits at #9 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “deep links” sits at #12 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “deep” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Jul 2025 · 485 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 924 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
23
releases in the last 12 months
4d ago
latest release · v1.31.0 · 29 Oct 2026
41
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 14 days ago and a band this size takes about a year or more to cross, so the real count is still just over 300.
At the current install trend, crossing 400+ in roughly 237 days.
Install history since 4 Jul 2025
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Block editor, Mailchimp, ConvertKit, Stripe and 1 more.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 8,524 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "monetization" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-19 200+ → 300+ up after 213 days in tier
- 2026-03-20 100+ → 200+ up after 1 days in tier
- 2026-03-19 200+ → 100+ down after 7 days in tier
- 2026-03-12 100+ → 200+ up after 119 days in tier
- 2025-11-13 90+ → 100+ up after 4 days in tier
- 2025-11-09 80+ → 90+ up after 2 days in tier
- 2025-11-07 90+ → 80+ down after 1 days in tier
- 2025-11-06 80+ → 90+ up after 13 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 2 shared tags B -
Retainful – WooCommerce Abandoned Cart, Newsletters, Email Marketing, Signup Forms and Automation 1K+ installs · 4.8★ · 2 shared tags A -
Quform Mailchimp 700+ installs · 4.1★ · 2 shared tags A -
Email Marketing for WordPress and WooCommerce – Retainful 600+ installs · 4.7★ · 2 shared tags A -
Get a Newsletter 400+ installs · 3.6★ · 2 shared tags -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for GRO into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/grocerslist" width="480" height="300" style="border:0" loading="lazy" title="GRO — Plugin Pulse"></iframe> GRO: 300+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/grocerslist
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